Tag: Graphic Design

The Scoop on Canva

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor


The Scoop on Canva!

Canva is a social media management tool. It allows you to create images for your website, social media, business cards, presentations and other branding needs. There is a free version and an upgraded version. There is also the option to select from premium images and pay for different templates and designs.
The crisp colors, cool fonts and other options in Canva are very nice. Plus, you can import your own images and edit them within the site. This helps to really brand. It takes it from a corporate brand to something a bit more personal. Social media users should be using a lot of images.
Canva is now coming out with Canva for work, which will allow social media managers to better organize design elements for their clients. That will enable this group to separate logos, images, fonts and colors by clients and keep everything separate but still accessible on the site.
When you play with different photo editing tools there can be a bit of a learning curve. This takes advanced graphic design knowledge out of the equation. No need to learn Photoshop or be a graphic designer to create something in Canva. When you use this tool, you feel like you are paying for top-notch design elements. Even the templates are affordably priced. You could make 100 different designs or images and store them within the tool for future use.
Also, Canva has all the major social media platform dimensions. It’s automatically formatted whether you want to make a Facebook ad or a Twitter cover image. Users can also create images using custom dimensions as well.
Canva at work does have an affiliate program for early access to this site feature.
Canva also provides learning tools including a design school. These will teach you how to use the tool. For those with writer’s block, there is a stream of designs from other users to help inspire you to make something new.
Those of you who haven’t used Canva before, check it out. Play with the templates. Go through some of the tutorials and try some different things. It’s an awesome tool. It will change your branding and put yourself into your brand for a change.
Think Canva has a place in your toolbox to design on the fly and spread your message? Follow us on social media to find out when our Social Seven podcast is streaming live!

How to best utilize a Marketing Consortium


Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium?  It is a collective group of people with unique skills who come together collectively for a common goal.  In this case, total solutions for clients.  Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site.  While we don’t specialize in websites, we had resources to engage in the project for the review.  In addition to the website polishing, they also had a need for new website content to help optimize search engine results.  They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write.  The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change.  Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:

 

  • Website Designer
  • Graphic Design
  • Shopping Cart Specialist
  • Social Media Specialist
  • Content Writer
  • Blogger
  • SEO Specialist
  • Printed Marketing Expert
  • Corporate Fabric Embroiderer

 

Working with a Marketing Consortium has many advantages. 
(1)    You aren’t shopping bids for each one of these services
(2)    The team works together and has a strong understanding of each others gifts
(3)    One team to communicate with
(4)    Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs.  Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently.  I could be “good” at doing all of the above, but why not be amazing with my special niche?  This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people?  We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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