Tag: google

Social Seven – Why Monitoring Online Reviews and Presence is Essential



Why Monitoring Online Reviews and Presence is Essential
Special Guest: Michelle Grant Hoglan of Top Hat Creative Marketing
Top Hat Creative Marketing is a company that focuses on online reputation management. They start with collecting feedback and turning that into reviews. Michelle spends time discovering client goals and what they want to achieve in order to help them become more successful.  Top Hat then coaches their clients on how to gather feedback and how to filter it and use those reviews to their advantage.
Google is super important in the fact that it is so visible. This strong online presence is essential to being found on the web. When people look up a company on Google they want to see recent reviews, current events and an online presence that inspires trust. They are looking for businesses they can Know, Like and Trust. Top Hat Creative Marketing strives to make companies more visible and trustworthy online.
Google, by far, is the #1 review site online. Yelp is quickly becoming #2 and seems to be more popular in California and the West Coast. However, it is rapidly gaining speed on Google and becoming more of a player in online reviews.
Companies don’t need to be an active player on Yelp right away. If you have your phone, you can instantly log reviews onto the site while out and about and running errands and interacting with other businesses. All you need to do is register for an account. There is a Yelp app that allows you to check in regardless of whether you haven’t posted in years or if it’s your first time. This app makes it easier to do quick reviews while on the go. This site is more regional at the moment, however, and Google is still the best place to go to monitor your online reputation.
Top Hat takes time to coach businesses on how to build a reputation on Google and, once established, then move onto Yelp, Facebook and other options.
If you are going to have a presence online, you want to have in the right places where people are using it. If the audience is there, and talking about you, then it’s important to build a presence there.
It is imperative that business owners get all types of feedback, not just positive. Reviews are important regardless of whether they are good or bad. It gives owners insight into aspects of their business that may need to change. Also, get feedback from employees as well. The audience may not come straight to a business owner with their complaints – but they will share it with their personal circles of influence. This means the company doesn’t always get the opportunity to adjust or correct whatever the issue might be. Take that negative feedback and make it into a positive change for your business!
Learn more about Michelle and her company by visiting: http://tophatcreativemarketing.com
Think this might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Top 5 Tips To Fill Your Business Bellies With Fundamental Social Media Strategies!

https://thesocialmediaadvisor.com/


Social Media is a tool that ANY business can use to fill their funnel of “hungry bellies” with solid relationship marketing strategies.  This 4th Quarter is the perfect opportunity to build the foundation for successful routines to catapult you into the New Year!

So, you may have built a Facebook Page, Gathered connections on LinkedIn, Dabbled in Twitter or Launched a Google+ Profile for your business. We hear frequently that people have “tried them on” and left them undernourished due to a variety of reasons.  Maybe you have never closed business using social media, known how best to navigate the changing temperatures of updates or had time to dedicate to this relationship tool.  Now is the time to reconsider your strategies.

A good friend of mine (Sabina Claus, Business Coach and Accountability Partner at www.sabinaclaus.com) says, “I love the MONTH of Thanksgiving”.  You heard me right, not the month of November, but the month of Thanks and Giving.  She is also the person who asked me this question, “How do you eat the elephant?”  As all of us know, you eat it, “One bite at a time”.  She said this isn’t correct.  Here is why.  You invite the village (your community), and you have a feast (or in other words, you tackle that battle together).  Wise words from a wise lady.  

With this season of Thanks and Giving, I invite you to have a feast with me.  Here are 5 things you can do to incorporate solid Social Media Strategies into your Online Marketing plans:

Tip #1: Choose the right Meat for your Social MediaMarketing Campaigns
The only way you are going to know if the platform (i.e. Facebook, LinkedIn, Google+, YouTube, Pinterest, Twitter) is right for you, is to create an account and search for your target market.  A Social Media Analyst will be able to pinpoint the best for you, but this is the first step.  If your clients aren’t present, will your ideal client be found in this platform?  Probably not unless you change your core focus and that is another situation all together.

Tip #2: Be consistent in your Cooking (activity) in Social Media
Social Media is intended to be a Social Engagement medium.  It isn’t a website.  Websites generally are pretty static (or don’t change much) once they are created and launched.  Your social tools are intended for you to post weekly (worse case scenario) or daily (and in some cases many, many times each day depending on the platform).  Without activity, you decrease your chances of engagement and you also decrease your chances of being found, followed and gain new followers.  If you are going to post an update, be sure to post at the best times of day for that platform which you can learn easily from a social media consultant based on your niche and target market.

Tip #3: Adding Media will be your Gravy to your Mash Potatoes 
It is always good to add links to your website or other articles you are sharing, images that tell the story about your post or video to enhance the user experience even further.  When you think about the psychology of a user, they may tend to gravitate more to “color” such as use of media than a post with just text because it is more visually appealing and can draw them in.  Posts that use media generally have a higher click through rate, share rate and expand your visibility to the networks that share it.

Tip #4: Build a Solid Routine using the Right Taste Testing Tools for your Social Media
Tools and scheduling options provide you with the most opportunity for flexibility in your social media marketing experience.  If you are able to have messages scheduled for you, you can easily promote events, seminars, promotions and product launches at inception and not worry about the visibility component each week (or day) leading up to the event.  Tools such as HootSuite are a great medium for that.  Schedule your posts, moderate comments, messages and engagement from any device, any place via this tool.  You can learn more by visiting: http://bit.ly/ZbYgiW

Tip #5: Hire a Social Media Chef (Social Media Manager)
Whether you choose to select an internal employee dedicated to marketing your business (online) or you outsource it, this activity should be the primary focus of this individual.  You are brilliant at the work that you do.  You generally don’t have the time nor capacity to be brilliant at your specialty and at something else.  If you wear too many hats, you tend to be just good (or ok) at one or the other.  It makes sense to bring in the experts to fill the spaces your business needs to launch to the next level, so you can focus on the things you love doing.

How does all of this tie into “filling your bellies”? the more you build your brand, you build the relationships with your viewers.   Once they “like” your page, they get to “know” you, once they get to know you, you have the opportunity to build “trust”, and with trust business happens.

Thank you for the opportunity to “FEED” your business!  Let’s FEAST!


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

How Google+ is different from other Social Platforms

https://thesocialmediaadvisor.com/google_.html

One of the questions we are frequently asked, “How is Google+ different than other platforms?” The answer is simple but yet complex.  When you think of a social  media platform such as Google +, you should consider your target market.


First and foremost, is your target market present in the social media space you are looking to use?

Let’s consider Facebook … How many users use Facebook for personal use? We have found that various users utilize Facebook on a daily basis from CEOs of large corporations to people that take care of their loved ones on a day to day basis. Your audience is not only vast, but people use it for personal use which bleeds into professional use.  There are Executives to Home Makers that use this platform daily to get information about personal and professional uses, though the majority of users engage on a personal level.

Let’s consider LinkedIn … This platform is engineered to tailor to the people who use it primarily for business related connections.  You won’t generally see status updates of people sharing images of their children, their pets or their day to day happenings, but you will see interactions on professional activities such as events, industry related articles and company business.

Let’s consider Google+ …You will see a wide variety of users who conduct Professional and Personal interactions, This platform is the happy medium between the active Facebook and LinkedIn users.  Both types of activity are accepted in this platform and there is many reasons to do so.

Google+ has options for:
  1. Share, Comment and +1(which are your known likes in the other 2 platforms)
  2. Hangouts – which are you alternative for online group meetings (with limited numbers) for video and chat sharing conversations (with options of recording)
  3. Communities (or groups) for deeper conversation to build credibility and relationship with users in a more private setting.

Want to consider the best of both worlds? Are your clients present in Google+?  With over 4 million users, it is very possible.

Added benefit: Status updates posted to your Company Google+ profile are searchable in THE GOOGLE (as some say).  Can you pay for that type of visibility?  Not sure that FREE Google search results are options for you, but they are for me and I have enjoyed the traffic I have gotten from it.

Consider trying it on. But, build your profile with a lot of meat and plan to commit to consistent activity. You may find a deeper reach than you had planned for.

My 2 cents, for what it’s worth.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Announcing our new ELearning Online Training System: Social Power Program

 
http://www.socialpowerprogram.com/

We are excited to announce the videos are getting read to load for our NEW ELearning Online Training System: Social Power Program. 

Here are some great details about the program. 

 


Register now to lock in your low membership rate of only $27/month. 

Questions and challenges you may have with your Social Media Marketing for your Business:
  • Are you finding it difficult to build a following in social media?
  • Are you wanting to attract more followers to your brand?
  • Have you created a social presence in the right mediums?
  • Where should you expand your brand?
  • How do you have active conversations?
  • How do you build a following?
  • How do you schedule time in the day to post?
  • How can you sell more of your products and services?
  • How can you develop the right content for your viewers?
  • How can social media work for you?
  • What tools are out there to make social media management smarter not harder?
If you have struggled with any of these issues, Social Power Program is the system for you.

Who are ideal users of this Program?

  • Executive Level Employees
  • Business Owners
  • Administrative Assistants
  • Marketing Teams
  • Sales Teams
  • Human Resources Staff

Most People are NOT using Social Media to take them to the next level of business. Mostly because they just don’t know how it works or how to do it.


Get results from your Social Media Marketing!

What Level of Experience is Required?

Because this program is ideal for nearly ANYONE wanting to learn how to use Social Media for Business, here is what you have to know how to do first:

  • Know how to submit an online purchasePrint and Save Documents
  • Be able to Navigate a Website

How Does it Work?

1) Pick your level or start at #PowerProgram1

2) UNLOCK a Training Video every month
3) Work at your own pace and watch the video as many times as you need to
4) After you complete 6 video sessions in each MODULE, you will unlock a

  • FREE 45 minute tutorial walking you through STEP BY STEP Instruction of how to implement Social Media strategies and processes for Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest + the Tools we recommend
  • You unlock either 1, 2 or 3 videos each month
  • You receive the Social Media Marketing EBook: “The Three Things you MUST Do in each Social Media Platform for Marketing”
  • Participate in “Ask The Expert” Calls – get YOUR questions answered

Visit this link to learn more about the modules and to discover if Social Power Program is right for your business.  http://www.socialpowerprogram.com/

http://www.socialpowerprogram.com/

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html



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  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

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