Tag: Get more engagement

3 Benefits of Learning How to Market using Facebook

http://thesocialmediaadvisor.com/


Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons.  Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven.  How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???


There are a few strategies that hinge on the success of business within the platform

Engagement goes the Distance!


Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments).  Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will??  Post things that people are interested in seeing.

  • Is color more appealing to you as a viewer?
  • Do you read more text or scan images?
  • Are you likely to click on a video?

Budgets Drive Specific Traffic

It is no secret that Facebook favors paid customers vs nonpaying customers.  It makes since to determine a budget that works for you and stick to it

  • Pages have options for many paid solutions to increase likes, post reach and click throughs.  
  • Pay or not to pay = grow or not to grow?
  • Expand reach or are you fine with the followers you have?

Visibility and Reach Can Go Viral

Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services.  Reaching them is the key factor.

  • Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
  • Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
  • Ask your audience what they want to see – Be a user of the platform, and not just a “poster” hoping to catch someones eye

Be present in your marketing and your audience will notice your activity, your responses and your influence.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Trends with Facebook Users on Mobile Devices


 
According to research reported from multiple Facebook bloggers in a recent Google search, there are over 189 Million Users who access their Facebook via “mobile only” devices (one reference: huffingtonpost).  As of January 2014, Facebook surpassed 1.23 Billion ACTIVE users (http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users-945-million-mobile-users-757-million-daily-users/).  That is an astonishing number honestly, but it proves a point with the things that we share.

Are you more inclined to post a story with your users on your Fan Pages or more inclined to post something with a link, image or even better yet … a link with an image?  Well, it is a fact that it takes more work to put together a post that has a link with an image included, while it is easier to share a string of text instead.  What you may want to consider is the fact that it is human nature to visually attract your attention to something of color than text.  If this blog was in video, you may or may not watch it verses reading instead.  More users will be attracted to a video than text. More users will be attracted to images than text.  These are psycological facts.  It is simple to text this theory.  Test your self. I challenge you to scroll through the most recent … 200 posts on your newsfeed in 15 minutes.  It wouldn’t be a challenge if it were easy right?  Setup your timer, select 15 minutes, then spend time reading each and every post in your news feed up to 200.

If you actually want to complete the challenge, please do so, otherwise, I will provide you with some thoughts that you may have had during your “scroll”.

READY GO!!

You may find that due to your time crunch, you are limited to a certain amount of posts.  This in turn will limit you to what you are reading (in text), which will limit your possibility for engagement (like, share, comment).  You probably scrolled past most updates in your news feed unless it was an update from someone important to you or started off with something really compelling.  The next posts you looked at had an image with a headline that either drew you in or turned you away.  Then you look at the poster to make sure you feel they are credible before clicking the link and now you are on a different page all together and need to go back to Facebook.  You may or may not be inclined to share this post but you may be more inclined to like it based off of the Heading or based off of the actual material.

Case in point … we strongly recommend that you include images and links (not in every post) but try it on.  You may find your engagement increasing.  Mobile users definitely have less time than desktop users. They may be in between events, meetings or checking Facebook to pass the time.  You don’t want to lose the attention of your followers by not offering up an attractive update.

Two cents – for what its worth.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2020 Clere Communications / The Social Media Advisor