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March 14, 2017
Content Marketing

#AwesomeContent – How Links in Your Content Drive Traffic

You already understand the value of creating and sharing quality content with your audience. Congratulations! Getting to that hurdle is no small undertaking. However, many content creators do not truly understand the value of links within their blogs, social media posts, websites, and other online content.

Links have been a vital SEO strategy for a long time. The search engines change their game plan frequently, so the nature of linking (and its benefits) also changes. That doesn’t make it less powerful a method for increasing traffic.

Here is a breakdown of all the reasons you should be incorporating links into your content:

Helps with website navigation – To keep text tight and clean, sometimes it’s valuable to link to another piece of content somewhere else so that users can go into more detail on the topic. For example, this article on The Seven Commandments of Internal Linking is an expansion of the topic we are discussing here. Strategic linking on your website, or in your content, will guide viewers to exactly where you want them to go (landing page, anyone?).

Increases Traffic – Well placed links are a solid marketingstrategy for directing traffic to your content. Hanging out in the right places and having conversations with the right people, where your target audience also hangs out, is an excellent opportunity to link back to your website, your blog or your social media platforms.

Establishes credibility – Thoughtful linking will establish you as an expert in your field, industry or niche. This is true not only for SEObut also for Internet users. For search engines and viewers, other sites that link back to yours help the algorithms to quantify your content as valuable and popular, pushing it up the ranks. (Here we come first page of Google!)

Builds your community – When you link to your clients, partners and influencers you are helping to establish their credibility as well. This a great strategy for building up your tribeand brand advocates. This type of linking is a cornerstone of influencer marketing and will provide content for your audience that isn’t 100% yours and, therefore, follows the 80/20 rule. Plus, the more you link to others the higher the likelihood they will return the favor and link back to you!

It’s important not to go crazy with the linking, however. As with any good tool, there are people out there trying to abuse it for their benefit, and strategic moderation is key. Once people got wind that the search engines preferred linking, they started producing links in mass – many of which were completely false. The algorithms adapt and change over time to combat that sort of abuse so if you aren’t linking the right way (organically and with specific purpose) it will actually hurt your page rank. A small handful of purposefully links will be more beneficial than just linking for linking’s sake.

We hope this helps you #BeAwesome with your content this year. A combination of live video, visual content and linking is a powerful trifecta and can do wonders for your online presence!

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars

January 17, 2017
Brand Storytelling

#AwesomeBranding – Your Personal Brand is Just as Important as Your Corporate Brand

The Social Media Advisor specializes in training and supporting small businesses in their branding, storytelling and social media strategy. A decade ago the concept of corporate branding was still getting traction. However, today, branding is a must for companies of every size. The advances and innovation that new technologies have brought us are extinguishing traditional advertising methods. This is why branding and permission-based marketing methods are the most effective right now. People are tired of being pushy sales methods. That means that every company needs a solid, clear branding strategy so that their target audience truly understands what they are buying.

“Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” Scott Goodson, ForbesContributor

The workforce no longer needs to be convinced that branding is essential. The concept is mainstream enough today that large corporations and entrepreneurs – all of them invest in a branding strategy. A corporate brand focuses on the feeling or impression that their audienceexperiences when they think of your business. A lot of thought is put into a corporate brand and ensuring all the touchpoints that a person interacts with are infused with strategic branding.

What is a personal brand and why is it important?

Your personal brand is a separate entity from your corporate one. However, the idea is the same. When branding your own persona, the concept is to develop or hone the areas of your personality best suited to what you want your audience to think when they walk away from interacting with you.

Today, people do business with other people… not corporations. They want to build a relationship with their customers, contractors and vendors. Building like, know and trust is more than just a social media construct. This is a cornerstone of relationship marketing. This is why personal branding is necessary. What is your audience seeking? Who will they trust and want to do business with? This is not an invitation to build a fake persona because that is not authentic or genuine and it will turn others off right away. However, it is an opportunity to examine your own personality and interweave it with your corporate brandingto come up with a personal brand that benefits you and, in turn, your business.

Here are five suggestions for developing a strong personal brand:

Keep Your Inner Circle Small

1. Be mindful of what you say. We all have bad days. On days when you are feeling off your game, limit your negative communication to those in your inner circle that you trust. Do not just vent to any random person. You never really know who is connected to whom…and who would love to repeat what you say. Plus, a negative judgment could be attached to you and your business that will last long beyond your temporary moment of weakness.

Personal Branding Follows You

Your personal brand will move, and grow, with you. If you have a career change, parts of that personal brand will go with you. People will associate your personal branding with who you are…not just who you work with.

Consistency

Don’t want to confuse people? You have to keep your branding top of mind and consistent. If you are worried this will be difficult to accomplish, be certain that the foundations of your personal branding incorporate your true personality so that just being you – at your best – is enough.

Blending Your Branding

Be sure that your corporate and personal brands blend well together. If they are contrary in any way, this will work against you.

Accept the Way Branding Works

As with any branding, what others think about you (your personal brand) is ultimately not up to you. You cannot control another individual’s impressionsand thoughts. All you can do is build a branding strategy, follow it consistently, and hope for the best.

If you’ve already spent time building your corporate and personal branding, then it is time to roll out that strategy into your social media marketing and other marketing content. Need assistance creating a great story around your brand? This is where we excel. We can build out your online assets to reflect your branding in the best possible light and get you on the right track to creating quality content that is consistent with your messaging.

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

December 20, 2016
Socially Kind

#RelationshipMatters – Being Compassionate Instead of Judgmental in Social Media

We are all judgmental in some way. Think about it: we see someone, and based on their looks or actions, we judge them. Not necessarily a good judgment, either. It often happens without even knowing the other person. The problem is we become judgmental to feel better about ourselves in the short term. However, being compassionate with individuals instead leads to greater, long-term rewards.

Let’s look at social media as an example. Using social media allows us to express ourselves and provide our perspective, yet sometimes our comments can come across as being judgmental. This sets you up to be critiqued by others in turn. It is easier to forget about the very real, living being on the other side of the screen. It is a vicious cycle and the only way to get out of it is to demonstrate compassionate behavior that others will want to copy.

How can you be compassionate on social media rather than judgmental? Here are some simple tips.

If you can’t say something nice, say nothing at all – This old adage is one we all heard growing up whenever we said something mean to another person. It is a concept to keep in mind when interacting on social media as well. Before hitting submit, think about whether or not it is a comment you would like to receive. If the answer is no, then it is best to not send it. The same goes for your own posts, flip the script and imagine it was directed at you instead.

“If you can’t think of anything nice to say, you’re not thinking hard enough.” Kid President

Watch your language – If you truly want to share your opinion and help someone, consider the way in which it is presented. Instead of telling the individual what they must do, suggest how you might do it instead. Avoid using words that are overtly negative, patronizing, or demanding. Instead use phrases such as ‘I find using such and such easier’ or ‘Personally, I prefer…’ this way you are demonstrating what suits you while providing them an alternative option. The use of “I” statements is an effective technique in conflict resolution because it forces people to examine their own feelings and actions instead of pointing a finger at another.

Accept we are all different – What might work for you will not necessarily work for someone else. Why make them feel wrong for not doing things the same way as you? For example, someone has chosen to use a particular system and is looking for help on it. Rather than tell them how the system you use is far superior, provide a few tips on making their current system easier to use. Perhaps they chose to do something for their own reasons or circumstances, which are probably far different than yours.

Once you are aware of behavior that comes across as judgmental you can start to change it into more compassionate behavior instead. Not only will you come across as a nicer person, but people will be less judgmental of you in return.

“Be somebody that makes everybody feel like a somebody.” Kid President

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

November 8, 2016
Brand Storytelling

#BrandConsistency – Branding is About Who Knows You, Not Who You Know

#BrandConsistency involves putting yourself out in the public eye with a clear and concise message. It’s about overcoming hesitancy in new sales and clients. Loyal customers buy based on their feelings. To build a solid foundation of success, it pays to be known.

Your brand is the idea, the emotions, images, thoughts, etc. that comes to mind when people hear your name, pass by your store, see your ad, or view your website. It’s your complete online presence. People remember how you made them feel over everything else. The world is flooded with other people and brands who want to corner the market on success. So how do you stand out from the crowd?

Word of mouth, brand consistency, customer loyalty, and dedication to the customer experience will go far in making your brand known.

Here are some tips to get you started:

Know your target market, and appeal to them.

Do you offer a unique product, service, environment, etc.? If you’re not sure, find a way you can do it better than the other guys.

Are you consistent in delivering your customer service promise? And do you do it every time?

How is your business memorable? Is it memorable for the right reasons?

What is the first impression that you offer potential clients and customers? Is it consistent across all platforms? Remember that visitors to your Facebook page may not visit your site and vice versa. Try not to refer them back and forth unless it’s absolutely necessary. The same goes for cross-platform promotion. A twitter follower has no interest in your Instagram ad, and your YouTube subscribers will rarely care about your Facebook Live Q&A.

How easy is it for new customers and clients to do business with you? Call your company or use the website. Perform an “experience audit” to determine whether or not you fall short.

What are you good at? Where do you consistently get great feedback in your business? Highlight that as a great selling point. Networking with other companies who have used your service is another key aspect.

Are you being genuine and sincere in your interaction with your clients and customers?

Have you reached out to influencers who also interact with your target market? If you get them excited about your brand, others will get excited as well.

Do you convey confidence in your interaction online and with customers? Your employees should be subject matter experts on your brand. Even apologies for making mistakes can be done with confidence. “I apologize for this mistake,” is much more confidence-inspiring than “I don’t know how it happened”. A quick and favorable interaction with a customer will build brand confidence.

It takes time and consistency to build a loyal customer or client base. These tips will put you on the right track for success and to #BeAwesome with your branding.

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

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