Tag: Brand

Are you looking for Social Media Speakers in 2016 for your Groups or Teams?



Are you interested in hosting a Social Media Speaker for 2016? We would love to meet your group and discuss top online marketing trends of 2016!

Can you relate to any of the following questions?

?         We want to know … what are the latest trends for social media marketing for 2016?
?         How do we incorporate a relationship and retention building strategy with our clients in social media?
?         What are tools we can incorporate today to help build the “Like, Know, Trust” with our customers TODAY?
 This presentation is an ideal fit for your business and the people in our group!
Telling an effective story in your brand will make or break your online presence. 
  
In our research, 9 out of 10 Corporate Profiles in social media are not enriched with anything relevant to their brand, their potential clients or their ideal target market. 
  
Anyone can build a Social Media Profile Page, but do they know how to build them correctly?

This talk will discuss the importance of a story in your marketing, the key components social platforms utilize to make your brand searchable and tools to establish your true “voice” which will guide your brand on the journey of building a solid foundation for a successful social media relationship with your audience. Launching these principles into your business will immediately improve your credibility with your customers by building a long standing relationship with your clients so your competition isn’t claiming them from you. 

  
Workshop Take-aways:  
  
?         Your Story Matters: Defining the social media algorithms and how they can help or hurt your brand  Content is KING! 
?         Discussing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand  
?         Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel. 
  
Let us know if this workshop would be of benefit to your business, networking group, mastermind, business development or sales teams.

#BeAwesome In Storytelling For Your Brand

Your Trainer: Hollie Clere at: https://www.linkedin.com/in/clerecomm

  
Contact Information: 
303-847-7070 

Why should you develop consistency in Social Media?

https://thesocialmediaadvisor.com/

Social Media folk talk about consistency frequently.  But realistically, what does that mean?  We are tackling this question with 5 strategies to help you battle consistency in Social Media


Webster defines the term as: harmony of conduct or practice with profession

”

Consistency with your Brand

We talk often about your brand.  We frequently see Profiles and Pages built with generic images and inconsistent wording.  Usually Pages and Profiles are merely created with a non-specific purpose, without keyword or target focused branding.  Images should be aligned with the mission, services and products, stories should be in alignment as well.  Creating a Page without purpose or updates, leaves your visitors wanting and curious.  Define your brand by understanding your niche and target market.  You may quickly find that a general tagline or “name” of a service doesn’t clearly encompass the image of the brand as a whole.  Leaving blank spaces and images that don’t really say much about your target audience, will leave you undesirable, unclear and your viewer will lose attention with your brand as a whole.

Consistency with your Message

What does your message say about you and your brand?  Does it speak to your ideal audience?  Can you read over your mission or message and know exactly who, how and what you are offering is a good fit for your viewer?  In more cases than not, your BIG WHY probably doesn’t speak to the true gifts your company offers, the solutions you are offering or pains you are trying to solve.  These are the things that your ideal client is wanting to learn.  A properly crafted message to your niche will clearly tell an appropriate story to your target market and will draw the right audience to your brand.

Consistency with your Posts

We get the question, “How often should we post an update in Social Media?”  Followed up by, “I only want to post once each week or once a month to not bother my clients.”

Due to the nature of information in the world of “Internet of Things”, this suggestion is far too small to build a consistent visibility for your brand.  It will take planning, editorial calendars, offers and calendar alignment to maintain a successful consistent stream of activity for your audience.  Every single platform has a variety of “suggested” post intervals.  Example: You can post once or twice in Facebook each day vs seven to ten times each day in Twitter – both are appropriate, but you will also have to measure engagement, times of day and views to gauge the proper intervals based off your target market and type of content you are wanting to share.  

A discovery session to understand your goals, time and reach is necessary for anyone to consult you on the best options for your brand. PET PEEVE: a SMM (Social Media Manager) who will suggest 5 times each day on Facebook blindly without understanding your budget and target reach – is doing you a disservice.  It is better to post on a regular schedule than to not post at all.

Consistency with Communication and Responses

If you are posting in social media, you should expect responses and engagement.  How and what you share will determine the frequency of opportunity you will have to respond and monitor engagement.  Bottom line … if you share something in social media, expect to be prepare to respond in a timely manner.  Timely means same day, in most cases within an hour.  Outside of that time frame, apologize for the delay in response.  If you don’t have a response plan in place and reply within a week, you have lost the opportunity in that engagement.

Consistency with Routine

Developing an editorial calendar is relevant in this response to routine.
  
  1. A calendar will keep you in tune with themes, focus, events, relevance and will help you avoid randomly sharing or becoming too self promotional.
  2. A routine will help you focus on the best times of day to post, highest engagement and will help you to not flood your audience with too  much content at once.
  3. Use tools to keep you organized (HootSuite, Buffer, Commun.it, HubSpot, Tweetdeck, etc) are great resources you should consider adding to your tool belt to maintain the routine you are trying to develop.

Build a solid brand by using the living, breathing circle of consistency and your audience will keep you top of mind as an expert, trusted vendor and key connection in their list of resources.

Are you needing a brand analysis or strategy consulting to build your editorial calendar and consistency?  Give us a shout!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

Facebook new Timeline for Company Pages

Facebook has now launched “New Facebook Pages” design which will be officially converting all Pages to the new “Time Line” style March 30, 2012. Here is a screen shot of our updated Facebook Page.

Here is a link for the “rules of engagement”:
https://www.facebook.com/help?faq=203955942973503

If you are interested in getting your Page updated prior to March 30th, please let us know. We have discounted conversion packages for the next 30 days for Facebook.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Why are companies not found on LinkedIn or Facebook?

We have been working with multiple companies developing social media profiles lately. In the efforts of building a branding and consistent character basis for companies, we have seen more and more that there are too many companies without a presence on LinkedIn. Not talking about an individual profile – which is very concerning that over 3.5 million users are on the site, but yet millions more haven’t ventured into building a profile is overwhelming. To start there, if you don’t have a presence on this site as an individual, you are telling the world that either you don’t want to be connected to, you aren’t savvy with the Internet, or you would rather spamming sites publish information about you instead. One of the most beautiful things about LinkedIn is the searchability factor through google. 4 out of 5 customers will search LinkedIn for their potential vendor representative (or potential new hire) to gain character perspective and knowledge about this person. If you don’t choose to put information about your history that you want people to see, they will find out information about you on sites that pay a lot of money to Google to post personal things such as pictures of your home, family members & so on (an example of this is 123people & there are many other sites out there who “phish” for your information & post it freely online). Should you ever find something like this – you can contact the publisher for it to be removed. Know that the most important piece of us mentioning this – is the fact that THE INFORMATION YOU WANT POSTED ON THE INTERNET – SHOULD BE THE INFORMATION THAT YOU CHOOSE TO BE POSTED – NOT WHAT SOMEONE ELSE DECIDES FOR YOU!

This holds true about information for your company. If you don’t have a website – how will your customers know what you offer & if you are a real business person? Same with social media. If you are not “out there” and “current” how will people know how to do business with you, connect with you, follow you and want to maintain relationship with you????

With that being said, as a business owner you have thought about a few things:

(1) what is my logo?
(2) what is my brand?
(3) where will I market?
(4) how will I market?
(5) who will I market to?
(6) build a website

Will all of these things in place, there is still a laundry list of things that need to happen as well.

FACTS:
(1) If you have a website, it will have either detailed – or not as detailed – information about your products/services
(2) You may be choosing some print marketing or mailers for your potential or existing customers

These are important – but what should go in hand with this?

***SOCIAL MEDIA***

If you have a personal presence on Facebook, you should NOT be marketing your company on your “personal” page, rather you should have a business page where people can “like” your company and follow your updates.

If you have a personal profile on LinkedIn, you need to be sure your company profile is established as well so people can easily find you through your company or your personal profile. Individuals can also “like” your company page for updates. You should also have recommendations of your work that your customers, vendors or staff can post about you – this is a great character building piece and can also encourage a history of your experience.

A newer feature of LinkedIn is posting products & services. The great thing about this is you can get recommendations for these products or services right on the company page – a great marketing tool.

My challenge for you – If you have a personal presence on FaceBook or LinkedIn – then create a company profile for them both. It will increase visibility, credibility & ownership of your brand.

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