Social Media Strategy Archives - Page 17 of 19

December 22, 2015
Social Media Strategy

#GiftYourBusiness – Gift of Budget

There are new social media tools being created every day. Many of these tools make the process of curating and scheduling content more efficient and less time-consuming. When it comes to running your own business, saving time is one of the most important aspects of becoming profitable. Therefore, one of the best ways to gift your business this holiday season is to sign up and incorporate some free social media and online tools into your daily routine. Here are recommendations for some of my favorite free social tools.

Canva

Since visual content is so important to social media, a tool like Canva is invaluable. Canva allows users to create social media and marketing images quickly and easily. These high-quality, easy to design images can be used anywhere. Not everyone is a graphic designer or has access to photo editing software. Canva eliminates the need for either of those and makes image creation simple and amazing.

Buffer

For those maintaining a presence on Twitter, Buffer is a fabulous free tool. Buffer allows users to track their follower activity and gives suggestions as to the best time to post or schedule tweets. It has built in scheduling and analytics. The analyticsmeasures all major engagement statistics for posts on the major platforms.

Hootsuite

If we were to log into social mediaevery day, all the time, nothing else would ever get accomplished. However, it’s important that our brands remain reliable and visible on each of the social platforms to maintain our following. Hootsuite is a widely known and popular tool for scheduling out content. It has also RSS feed capabilities and allows users to interact on various platforms via one place.

Commun.it

Another tool that is nearly essential for Twitter users is Commun.it. This tool is based on the need to stay on top of relationship management within the platform. It tracks all the major interaction on your Twitter account and automatically works to nurture and engage fans and followers on the site. The tool monitors what others are saying about you, your brand and your business. It also shows who is linking to your site, discovers new leads for you, tracks who follows and unfollows, and reports back on community engagement. There are options to auto-engage people who follow, mention, post or retweet your content. This helps keep Twitter accounts relevant on a platform that moves very quickly.

Paper.li

This tool provides an area online to automatically curate and organize content based on chosen topics. It is displayed in a visually appealing newspaper format. These newspapers are a great place to gather together content into a readable feed. Feeds can be organized by topic or by type of media. Users can create multiple newspaper feeds at a time and can follow people, lists, and hashtags. It also has the capability to follow Twitter lists without actually following them via your own Twitter account.

These are just some of the tools available to make life and work easier for business owners and marketers. All of these tools offer a paid upgrade option with additional features in case you stumble upon one you just absolutely love and want access to additional benefits. However, each of these tools can be incorporated into your company today at no cost to you. So, give your business the gift of both time and money this holiday season by finding tools that make you more productive. Use all that extra time you now have to come up with even more ways to #BeAwesome!

~ Social Media is changing the way people do business. Don’t get left behind ~

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars.

December 11, 2015
Social Media Strategy

Social Seven: Tools of the Trade – Dropbox and Google Drive

Social Seven – Social Media Podcast

With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor

Here are some sharing tools to keep yourself organized: Dropbox and Google Drive. These tools utilize cloud computing, which is not a new concept but is becoming more popular. For those who have teams, you can add your teams to either Dropbox or Google Drive to share files and information. There are pros and cons to both. It might be a good idea to pick just one of these tools or you might find yourself checking both when you can’t remember what you put on which one.

Be cautious when using the cloud, it’s possible to share a virus on one file with all the other files on the site. This isn’t a fault of Dropbox or Google Drive, but it can be an issue. Make sure to keep your anti-virus software current and follow safety techniques when opening and downloading attachments and programs.

One benefit to using these types of tools is that if your personal hard drive crashes, all of these files are kept on the cloud. It can be costly, and sometimes impossible, to recover files from a crashed system.

Those who have a Chromebook will find that Google Drive is even more practical. The best part of Drive is the shareability and being able to share documents with others easily. Users can create documents, spreadsheets and presentations right there in the drive. The files are live and automatically updated. No need to worry about using the most current version since the file is in real time. It auto saves frequently and can be edited right in Google Drive. It can be accessed from anywhere since it is an Internet based tool.

If you have a Gmail account, use just the one account for your mail, your Google drive, YouTube and other Google products. It’s so much easier when everything is connected.

There are other cloud based sharing apps that could work well for you. Educate yourself on all the optimal uses for all of these tools.

Think these might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Join us each week as Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor dive into conversations about Social Media Tools, News and Guests in the Social Media World!

October 8, 2013
Social Media Strategy

How to best utilize a Marketing Consortium

Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium? It is a collective group of people with unique skills who come together collectively for a common goal. In this case, total solutions for clients. Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site. While we don’t specialize in websites, we had resources to engage in the project for the review. In addition to the website polishing, they also had a need for new website content to help optimize search engine results. They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write. The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change. Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.

This solution provided experts in all of the following areas:

Website Designer
Graphic Design
Shopping Cart Specialist
Social Media Specialist
Content Writer
Blogger
SEO Specialist
Printed Marketing Expert
Corporate Fabric Embroiderer

Working with a Marketing Consortium has many advantages.

(1) You aren’t shopping bids for each one of these services

(2) The team works together and has a strong understanding of each others gifts

(3) One team to communicate with

(4) Bundled contract options for single source and payment

Your projects; no matter how large or small should be tailored to best fit your company needs. Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently. I could be “good” at doing all of the above, but why not be amazing with my special niche? This is why we work with Marketing Consortiums if it fits the scope of your project.

How can we help you polish up your brand?

Would you like to introduce us to some of your favorite website designers and marketing people? We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis

June 13, 2013
Social Media Strategy

Colorado Fires Should Have you Thinking About Communication Plans in Social Media

As most of you are aware, there are fires starting again in our own backyards. One of the things that happens in a time of tragedy is people tend to frantically pack things up, go somewhere safe and wait. During that time, they are disconnected from work and can be missing valuable business.

The last thing someone would think about may be taking the time to update the website with a message stating they are closed for business during the fire and to please be patient during this time.

Some of the things you can do real time that may save you from losing clients are:

(1) Contacting the person who schedules your Newsletter to send out an email blast to your contact list letting them know the issue.

(2) Making an update on your social profiles to let your clients, partners and vendors know what is going on.

Both processes are quick and a good resource for letting people know things on the fly.

We can not only get the tools setup for you to post this message to all of your social media profiles, but train you on how to best use them and incorporate them on your smart phones & tablets for posts while on the go.

Please listen for business Owners and Marketing Managers who are concerned with action plans in the time of an emergency.

Helping you maintain communication with your customers in the time of a emergency.

~ Social Media is changing the way people do business. Don’t get left behind ~

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