Social Media Strategy Archives - Page 18 of 19

May 22, 2013
Social Media Strategy

Using Social Sites as Search Engines

Many of us use Google is a search engine where websites or blogs can be found. We are finding that a lot of people don’t realize that people are searching for them on Social media sites and; are using them as search engines. Many high level executives, sales teams and other business people search for you after you give them your business card – on Google to see what else they can learn about you. They also search for you in Facebook, Twitter, LinkedIn and Google+.

There are ways to make your self visible in search results in the social media platforms by configuring your profiles in such a way where the words in the right places help drive traffic to you, very similar to how it would work in a website.

We don’t want you to have to stumble around and; figure out how to make these keyword changes in your profiles, so we do the work for you.

If you have never closed business on LinkedIn or Facebook, our challenge is for you. Let us look at your profiles to see how they are configured with a Free social media analysis. We can let you know the things you are doing right and if changes should be made to enhance your online presence.

Helping you stand out from your competition.

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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May 8, 2013
Social Media Strategy

Investing In Social Media

Investing in social media IS investing in yourself. I’ll pause for a minute and let you re-read that sentence. It is that important. Investing in social media ISinvesting in yourself. No matter if you are a business owner or a sales rep, you are making several investment decisions every day. You invest in the clothes you wear to a business meeting. You invest in the tools of your business, your computer, your transportation, even the pictures on your office walls. There is a story you are wanting to tell to your potential customers. You invest in your story.

What better way to invest in your story, than by telling it on social media? This is an investment in time, thought, and even training or support. The choice is yours, but I am reminded of one of my favorite lyrics. “If you choose not to decide, you still have made a choice.” (“Freewill” by Rush) When a potential customer goes looking for you on Twitter, LinkedIn, Facebook, or other social media outlets and finds nothing (or even worse no activity for over a year) what does that tell them about you and your business? Are you still wearing bell-bottoms, or a suit from the 1980’s? You have invested in yourself and with the changing times. It is time to take a hard look at your social media investment, and what story it is telling everyone you want as customers.

Although social media sites are essentially “free” to create an account, social media marketing as a program is worth the investment in your business. The results you receive are equivalent to the investment you put behind them.

~ Social Media is changing the way people do business. Don’t get left behind ~

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.

Sign up for your Free Social Media Analysis

July 13, 2010
Social Media Strategy

Xeesm Social Media CRM enhances business practices

Xeesm is a great “relationship” tool that lets you compile a public list of all of your social media profiles. It also allows you to follow others and build your network. The tool ultimately can be used for CRM; allowing contact communications, discussions and networking in a single platform. That functionality requires a monthly fee or you can utilize the (currently) free version available as your social media profiles database.

The tool gives you the capability to track when people view your contact card, how many visits you get a week, see how many people you have “favorite” or how many have “favorite” you. In the manage section it shows the top 10 people you visit most and which links off of your contact card people are clicking to follow you further.

The developers are constantly adding new applications, providing training, testing and open forums to enhance the usage and visibility of the program.

XeeURL is a function that lets you select your own Xeesm URL you can distribute to your connections.

Engage! Is an application within the tool which allows you to join multiple Xeesm groups, post your own lists featuring your blog or website to share with your customers and contacts.

Flights are groups of people engaged on projects, events, engagements or plans with contacts where you can generate leads, assign tasks, arrange appointments and add “onboarding” contacts.

Onboarding is when you add contacts in Xeesm, to an application or opportunity. You select from your full list of Xeesm contacts.

Partner Collaboration is a partner management system.

Vendor Relations is a vendor management system.

The newest launch is the Edge!; the social CRM tool. The tool is designed for cutting edge networkers to establish and track sales engagement opportunities, forecasting, and easy messaging to all contacts, reporting and unlimited contact groups. You can then invite others to participate in the opportunity, add products and then connect with your contacts. The system allows you to make personal notes about the client or contact. It has buttons that let you check off where your relationship is with this contact i.e.: connect, explore, open, support, advocate. You can select the progress of the opportunity, view history and once the opportunity is “won” it moves the deal to your customer list. The concept is a “people based CRM” which focuses on contact “relationship strength instead of account based CRM”.

Check out the functionality & let me know your thoughts.

Free + Free = Win!

Are you telling your brand story in social media?

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