Why You Have Lost Facebook Followers in March 2015

There are a variety of reasons why Facebook Pages have lost Followers in the month of March 2015.  I have compiled a few articles that are filled with wonderful information to assist in answering the question of why you may be experiencing a loss in numbers.

Facebook Announced that on March 12, 2015 they would be cleaning house:

With Facebook removing Likes from inactive accounts, your numbers have probably dropped.

You can read more about this in the following article: http://www.adweek.com/socialtimes/pages-likes-down-march-12/616416

Consistency of Posting can damage you:

If you have created a Page but aren’t posting to it on a consistent basis, you are hurting your page and may risk loosing it.  You can learn about posting frequency here:

http://www.socialmediaexaminer.com/facebook-post-frequency-what-works/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=Evergreen

You May Be Posting in Violation of Facebook Guidelines:

From the release of new algorithm changes from January 2015, there are things you can’t share on Facebook Pages without paying for advertizing in the system.  Learn more here:

http://www.makeuseof.com/tag/dont-let-facebook-shut-page-avoid-4-loopholes/

With a flood of information on the Internet about Social Media, I pick and choose resources and articles carefully.  Hopefully this information will benefit you in your marketing efforts.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

3 Benefits of Learning How to Market using Facebook

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Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons.  Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven.  How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???


There are a few strategies that hinge on the success of business within the platform

Engagement goes the Distance!


Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments).  Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will??  Post things that people are interested in seeing.

  • Is color more appealing to you as a viewer?
  • Do you read more text or scan images?
  • Are you likely to click on a video?

Budgets Drive Specific Traffic

It is no secret that Facebook favors paid customers vs nonpaying customers.  It makes since to determine a budget that works for you and stick to it

  • Pages have options for many paid solutions to increase likes, post reach and click throughs.  
  • Pay or not to pay = grow or not to grow?
  • Expand reach or are you fine with the followers you have?

Visibility and Reach Can Go Viral

Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services.  Reaching them is the key factor.

  • Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
  • Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
  • Ask your audience what they want to see – Be a user of the platform, and not just a “poster” hoping to catch someones eye

Be present in your marketing and your audience will notice your activity, your responses and your influence.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

3 Tips on the Best Ways to Build Your LinkedIn Network

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Have you ever found yourself asking this question?  “I receive connection requests on LinkedIn and I don’t know what to do with them …”

There are many strategies available to you for building a successful business using LinkedIn.  Let’s start with the Top 3 basics:

The purpose of a Social Network is to first (1) BE SOCIAL and second (3) NETWORK

Be bold with your self in LinkedIn.  Define for yourself the types of individuals, industries and connections you would like to (and prefer not to connect to) on LinkedIn.  This could be as simple as defining a region, interest, company or profession that you are open to connect with.  This could also be as vast as determining states, countries and languages you are open to connect with.  Establish your boundaries and ACCEPT and CONNECT.

Some examples we use in connecting include:

  1. Individuals from countries that speak the same language – Unless your connection is obviously speaking the same language as you, you have a barrier from the beginning.  Set yourself up for success if this is something you would like to consider
  2. Individuals from industries of professions that could benefit your network – are they possible referral resources for you?
  3. Individuals who have similar interest – maybe you both enjoy golf or technology or the outdoors?  These would be great reasons to try to get to know someone in your network. Interests are also a great tools for sales calls and “breaking the ice”.

Taking networking to a HIGHER LEVEL

If you are like me, you probably attend a weekly or monthly networking event.  What do you do with those business cards you collected?

  1. Send them a connection request on LinkedIn
  2. Include a personal message reminding them how you met
  3. Follow-up with a message (upon acceptance) asking them three (3) key things to listen for so you can best refer them

Participate in Group DISCUSSIONS

You can not only join Professional Groups related to your industry, but groups of similar interest.  You can elect to receive notification of group discussions in your email or login to view activity.  Either way, Groups are a valuable asset of the LInkedIn Platform. (you can connect to up to 50 LinkedIn Groups and a myriad of subgroups)

  1. Connect to Groups of Professional Interest to your Industry
  2. Connect to Groups of Personal Interest to you
  3. Connect to Groups where your potential clients may be present

If you utilize these three (3) techniques, you will see that not only will your knowledge of exploring the tool increase, but your visibility, activity and credibility increase as well.

Your circle of influence is only as deep as the network you are swimming in!
Happy Connecting! 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Why LinkedIn Prospecting Works

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If you are in business in any fashion, LinkedIn is one of the first platforms networkers will recommend that you join.  Most of us have created an account, probably because of  receiving a connection request from someone you know, or someone you have met.


“Sure, I have a LinkedIn account, but I don’t do anything with it …” or “I created an account to get a job … “  are the responses we usually hear in our Workshops or networking events.  So, if I should create a profile on this account and do nothing with it, then why bother?  It isn’t just a tool used for job searching as many would believe.

Let me share with you why.

LinkedIn has a lot of amazing features to pull up relevant search results for business people you could be looking for.  From interests, experience, potential individuals you may be interested in connecting with, for networking purposes, or desire to reach out as a prospective client.  Your profile has ample space to share information valuable to your history and the entire network is searchable (meaning every word you choose to use on your profile is relevant and important.  I call LinkedIn “My Rolodex of business contacts”.  

There are specific techniques people have used to actually build relationships through the tool to generate a network of Power Partners, a network of people of similar interests (within and outside of work), Group discussions to bring clarity to news and issues going on in day to day work atmospheres, community or regions, a CRM database to build notes, tasks and history, perform research on Companies and opportunities, read articles and blogs shared by others, to name a few.

Taking the step to further a relationship with a “potential” someone on LinkedIn can be just as beneficial as a relationship you build in Facebook; but on a professional level.  How does someone do this?  There are specific processes that we have learned, refined and used over the last 7 years; that changed the way we have been able to enhance professional relationships and do business using LinkedIn.

We have developed a workshop that we offer locally (Denver Metro) that will show you the specific steps to do this, increasing your visibility, engagement and relationship potential with others you network with in LinkedIn.  You can learn about our workshops by visiting: http://thesocialpro.eventbrite.com

There are even many ways to build your contact database of clients without you spending hours online doing it yourself.  If you find you and your team are not at a place to spend this time combing LinkedIn for potential clients, we have a management package to do this for you as well.  

What is your biggest struggle on LinkedIn?  Let us know and we may be able to help you overcome it!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

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