How to best utilize a Marketing Consortium


Some of the greatest solutions we have been able to offer clients; have come from one of our many Marketing Consortiums. What is a Consortium?  It is a collective group of people with unique skills who come together collectively for a common goal.  In this case, total solutions for clients.  Here is a case study of a recent project:

Client requested a review of marketing activity. Initial look was focused on social media and website changes because of a new product launch in their e-commerce site.  While we don’t specialize in websites, we had resources to engage in the project for the review.  In addition to the website polishing, they also had a need for new website content to help optimize search engine results.  They decided they also wanted to start writing blogs to drive traffic, but don’t have the time to write.  The social sites needed some tweaking, optimization and keyword enhancement, the brand online didn’t quite match up to the brand on the website since the logo and colors were going to change.  Additionally, they needed to change company logos on letter head, team shirts, mailed marketing and redesign brochures.
This solution provided experts in all of the following areas:

 

  • Website Designer
  • Graphic Design
  • Shopping Cart Specialist
  • Social Media Specialist
  • Content Writer
  • Blogger
  • SEO Specialist
  • Printed Marketing Expert
  • Corporate Fabric Embroiderer

 

Working with a Marketing Consortium has many advantages. 
(1)    You aren’t shopping bids for each one of these services
(2)    The team works together and has a strong understanding of each others gifts
(3)    One team to communicate with
(4)    Bundled contract options for single source and payment
Your projects; no matter how large or small should be tailored to best fit your company needs.  Fact – there is no company that does all of the things listed above on their own; they higher specialists that are brilliant at each of these skills independently.  I could be “good” at doing all of the above, but why not be amazing with my special niche?  This is why we work with Marketing Consortiums if it fits the scope of your project.
How can we help you polish up your brand?
Would you like to introduce us to some of your favorite website designers and marketing people?  We send you a $20 Starbucks Gift Card for every successful introduction.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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Building Connections on LinkedIn

When speaking to clients about building connections on LinkedIn, I encourage them to build their network with professionals they know, like and trust … in addition to building a network of connections that they may not have met yet, but might be good potential clients.

Sure, it makes sence to connect to people you know, but it is possible that those people may already be a good referral network for you. Connecting with people who may have similar interests, similar industries, similar groups, etc will enhance your network and launch the potential for more relationships in your extended network.

Being a user of LinkedIn, you are familiar with the tiers … 1st, 2nd, 3rd-degree connections and so forth. 1st-degree connections are directly connected to you. 2nd-degree connections are directly connected to one of your contacts. 3rd-degree connections are connected to your 2nd-degree connections. Additionally you may run across profiles that say “Group” and are only a part of your LinkedIn network because of a mutual group. “Out of Network” simply means that you are not connected in any way.

So, how can you build your network?

(1) Synch your Email Contacts

In your LinkedIn profile, select Network, Add Connections. The system provides many options for connecting your emails. Additionally, by selecting Any Email, you can also Upload your contacts file or Invite contacts by individual email.

NOTE: The first screen is your list of contacts that have an email address in LinkedIn, the second screen shows the list of your contacts email addresses that are not setup on the LinkedIn network. You can simply select all or select contacts individually.

(2) Connect to members of Groups

In your LinkedIn profile, select Interests then Groups. Select the Group you would like to view. In the group, near the top right hand side of the page, you will see a box that says Member; next to this box you will see the quantity of members in the group. Click those words. You will see the full list of members with the people you have 1st-degree connections, then 2nd-degree and so forth. Simply click Connect for the individuals you would like to connect with. Some versions of LinkedIn still have Members listed in the navigation under the group name.

NOTE: You will need to be connected to a group before you can view Members.

(3) Search for people/jobs/companies of interest to you

Search is one of the best tools in LinkedIn. You can search for what ever you might need from People to Jobs to Companies, Groups, keywords, etc. The Search bar is found at the top of LinkedIn no matter what screen you are in. Simply type in your words and click the clue search button.

Build your contact lists, make an introduction and get to know your network of resources. LinkedIn can be one of the best tools for your business growth, communication and networking.

Remember, if it isn’t fun, you are doing it wrong. Happy Networking!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Should ALL of your connections see ALL of your posts on Facebook?


We have talked about Privacy settings in the past and the fact that nearly every time there is a major update to the social media platform, privacy settings need to get re-established. There are many things to understand about your privacy settings on Facebook.  Establishing lists for organizing your contacts into categories and lists may help you to feel a little more comfortable when posting so you can select who sees which updates you make on your profile.
Facebook has put together a simple tutorial on the steps for adjusting who sees your posts each time you post:
Simple steps to ensure your posts go to the right news feeds.  Be sure to modify your lists if you want specific groups of people see an update.
Happy posting!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 


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