Hollie Clere, Author at The Social Media Advisor

November 1, 2016
Brand Storytelling

#BrandConsistency – People Do Business with Individuals, Not Brands

Your personal brand is different than your company’s brand, but it is just as important, if not more so. People do business with individuals, not brands. So how do you create a personable brand that potential clients and customers want to work with?

Your personal brand is the image you wish to project. Here are ten tips to get you started in #BrandConsistency:

Be clear about the image you wish to cloak yourself in. Keep it simple. Keep it authentic. How?
Be true to yourself.Spending days, weeks, and even years projecting an image you don’t like can be exhausting to maintain. If you seem to be faking it, the word will spread and your authenticity will suffer. Inconsistencies will cause a rift in trust. You don’t want that.
Become a public speaker. You must develop your communication skills. You can do this either live or through video sites like Vimeo or YouTube, but you want to project confidence and speak from a platform of power and control. Your videos don’t have to be long. Ten minutes or less is more than fine. Just find one topic and speak on it. Your speaking engagements, on the other hand, are as long as you’ve been slotted for. Prepare in advance. Double check your numbers. Provide value, and your brand will shine.
Be consistent in branding across all platforms. This includes synchronizing your LinkedIn profile with your resume.
Create leadership articles and participate in interviews. This goes to credibility. You want to be seen as a subject matter expert, and you gain that by providing proof of authority.
Show numbers, dates, etc. to back up your broad statements. You want to be seen as a subject matter expert so that your clients and customers can be confident in your ability to lead them through the darkness.
Build an online presence. This goes back to #4. Be consistent in who you are. An online forum or community is not the same as your private home. Remember that everything you put on there can be screenshot and used against you at a later date.
Be brief in your mission statement. You can’t do everything. Specialization is key to business success.
Never stop learning.You must remain relevant to your industry. Take courses in subjects outside your chosen field to widen your perspective. You don’t want to box yourself into your own world and lose touch with your customers and clients. Expand your knowledge as much as possible.
Finally, one of the most important tips: talk about what you’ve done, not what you plan to do.You need to build your brand on results, not ideas. It’s okay to admit your weaknesses and shortcomings. It’s okay to be vulnerable. That makes you more human and relatable. It’s not okay to spend all your time ramping up for ideas that may never solidify. Clients and customers want results-driven numbers. Keep that in mind.

Take some time to develop your personal brand and opportunities will come your way.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars

October 25, 2016
Social Media Marketing

#SocialIsntScary – Fear of Getting Started

With around 78% of people using at least one social mediaplatform, nearly 1/3 of the Earth is on social. This infographic from Uzu Media breaks down the number of users on the most popular social media websites to give you an idea of the possible impact of participating on these platforms.

While small business owners are aware of the need for social media marketing, as well as the potential it generates, many have yet to get started. Only 31% of small business owners have created and cultivated an effective social media strategy. These professionals are afraid of quite a few things when it comes to doing their own social media. Do any of these sound familiar to you?

Don’t know where to start
Afraid of failure
Not sure what to post
Not sure where to post or how often
Worried about negative engagement or reviews
Not comfortable putting myself out there
Concerned about the level of commitment necessary to be successful

I bet at least one of those resonated with where you are currently. That’s okay. With any new endeavor, sometimes you just need to make a plan and jump in!

Have a Strategy

The best way to eliminate your fear is to make a plan. Marketing and social media strategy is essential. Goal setting, analytics, decision making, ROI and impact will be difficult to incorporate and track without a plan. You need to know what you want to do ahead of time and then you need to be able to measure what worked and what didn’t so that you can adapt your strategy for success as you go.

Here are the elements that need to be included in your strategy:

Where to post content.
When to post content.
Who you are posting content for currently.
Who you’d like to reach with your content.
What to post
Why you are posting.

Monitoring

For those concerned about negative social engagement, the key to keeping the trolls at bay is having a plan in place to monitor your social accounts. You will need to understand the difference between engagement that offers opportunities to fix the problem versus engagement that is spammy, inappropriate or harassing in nature. The quicker you delete the spam, the inappropriate posts and harassment – the better. Understand how to delete, block and remove content from your social feeds.

On the other hand, don’t go around deleting every negative comment. Part of what makes social media work is that it gives your audience the opportunity to connect with you and be heard. If they have a genuine complaint or concern, simply deleting and ignoring them will not be viewed favorably by your audience. Once you see this type of negative engagement, immediately post so that they know you’ve seen their comment/post and want to have an off-line conversation to cover what can be done to resolve the issue. They are giving you an opportunity to turn it around. Just take the conversation offline so that it’s private.

Consistency

Once you get started, be sure you’ve come up with a way to remain consistent. This may mean starting small and working your way up. That way the audience doesn’t notice that you aren’t posting as often as you used to and then make the assumption that you are no longer invested in your social. Adding more is always better than cutting back. The old adage of don’t bite off more than you can chew is the key here. You can always add new platforms or more posts later if you discover you have the capacity to do so.

Be Authentic

Today, people are more likely to support brands that they know, like and trust. That means they aren’t investing in a logo, or a big office, or an online shop. They need the opportunity to get to know, like, and trust you. Purchasing anything has an emotional element to it as well. Provoking an emotional response from your audience will help them become more interested in you and what you do.

However, people are smart. They are assaulted on all sides by direct mail, spam, advertisements, commercials… they’ve learned how to spot a person who is being authentic from a used car salesman type.

You will need to truly understand your target audience and what they are seeking. The more authentic, genuine and real you come across, the more they will trust you. If you can combine that authenticity with a message that appeals to your followers – you’ve hit the social jackpot!

Team Up

It can be frustrating to create great content when you haven’t built a following yet. However, that content is what is going to grow your audience. If you want an organic way to fast track your exposure, find influencers that have a similar target audience and collaborate with them. Guest blogging is the easiest way to do this. This will expose you to their larger following and connect you with experts in your field or industry at the same time.

Once you create and implement a solid marketing strategy for your social media, you will only need to focus on maintaining it. Start small and work your way up – just one social platform to start is more than enough if you are worried. If the effort you are putting into social is too time consuming, contact our team. We specialize in helping small businesses #BeAwesome with their social media, branding, and marketing strategy online.

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

October 18, 2016
Video in Social Media

#SocialIsntScary – Fear of the Camera

Are You Afraid of Using Photo or Video in Your Social Media?

There are a variety of different ways to generate marketing content but do you really need to be on video? Is it truly necessary to get some professional headshots done? The truth of the matter is audiences are becoming more and more visual. Social media effectiveness is greatly enhanced when visuals are involved. What is more visual than having a video conversation with your target audience? Don’t you feel more comfortable when you can get a feel for the person you are interacting with? Video also opens up what you offer to a segment of the population that doesn’t enjoying reading. It makes you appear more personable and really adds to that Know, Like, Trust relationship building that great companies can establish.

Knowing that you need to get in front of the camera is one thing. How do you get past all the fears associated with getting started? Worried about how you will appear in video or look in pictures? Don’t know where to start? Here are some basic tips to getting started with visual marketing.

Photographs

Visual marketing involves utilizing images, graphics and other visuals to make your content more powerful. Images grab and keep attention much longer than basic text. When putting together a marketing or social media plan, it’s essential to incorporate visuals into your content management strategy.

Do they have to be pictures of you? No, they don’t. However, the added benefit to using professionally done photographs of you and various aspects of your business are worth the investment. Photos of you establish a connection with the audience. It makes them more comfortable. The more conversations you have and visuals you put out there, the more your clients feel like they are getting to know you.

If you are concerned about how you will look, shop around for a trusted photographer or portrait artist. Express your objections or fears and have them suggest ways to create stunning images that even you will be pleased with. Then come up with creative ways to use those images with your social media and website content.

Don’t let fear hold you back from making an impact with your marketing!

Video & Vlogs

Tip #1: Practice

Do some rehearsals. Record yourself. Work on developing a connection with the camera lens. Talk to the camera and don’t get distracted or look away. As with any new skill, the more you practice the better you’ll become.

Tip #2: Review Visuals

Watch your rehearsals. Turn the volume down. This will give you a chance, without sound, to really examine all the elements of your video. That’s what video is all about. It’s a visual platform.

Examine these elements:

– Aesthetics

– Lighting

– Environment

– Facial Expressions

– Positioning

Tip #3: Review Sounds

This time look away from the camera and just listen. By listening, you will hear how you sound on video. Listen for dramatic pauses or overused phrases. Does the sound flow? What can you do to make transitions sound better?

Tip #4: Be Realistic

No one expects you to be a filmmaker. Your videos don’t have to be perfect. Focus on the art of conversation. Have a conversation with your camera, which is really your audience. Vlogging isn’t about fancy special effects or understanding every element of YouTube.

#SocialIsntScary and neither is putting together visual marketing elements that can be a true asset to your brand. If you’d like some examples on how you can #BeAwesome using this techniques, give us a call!

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

October 11, 2016
Content Marketing

#SocialIsntScary – Scared to Curate Content?

When it comes time to tackle social media, the vast majority of options can be pretty overwhelming. All the different platforms, including their strengths and weaknesses, means there needs to be a varied strategic approach. This also applies to curating content for all of these outlets. If the pressure of needing to sit down and curate your own social media content gives you the shakes, don’t worry. Here is a breakdown of how to gather content like the professionals do – without the spinal shivers.

First, it’s important to understand what curation means. Curating content means gathering content of the highest caliber that is targeted to your audience and then sharing it via social media. The ideal way to curate is to create or collect information, graphics, and other content, adapt it to your specific brand and demographics, and then use it to start a conversation. What are some techniques you can use to curate your own content?

Pay Attention

First, pay attention to what the industry experts in your niche are up to. Watch their content stream to get an idea for what inspires the most engagement. Be careful. No one likes a copycat. However, the work of others can be an excellent source of inspiration. Also, their trial and error will help you leap ahead when it’s time to post your own content.

Gather Resources

Do some research on statistics in your industry and then come up with a creative way to use them. Design an infographic. Create visuals with photographs or renderings. Make a video. Add your own spin to the numbers to get the information out there in a fun or more interesting way.

Don’t Ignore Commentary

Use your current audience to curate content. Did someone say something motivational? Share it! Did a comment make a valid point? Use that as a jumping off point to create a new post. Was there some engagement that got a particularly high response rate? How can you spin that into something you can use?

Collaborate

Work with others in your industry or field. Collaborate to create something amazing and then share the content. This not only benefits both parties in terms of saving time but also introduces each of them to the other’s current network and audience. Find influencers with an already established audience and work on something together.

Inspiration

Use the work of others to inspire you to curate content. Attend a fascinating workshop or local event? Use that to create content! Read a great ebook? Summarize the points that really hit home for you and share it with your readers. Enjoy that last Powerpoint Presentation? Take notes and use those as inspiration to share great snippets. There is inspiration everywhere. The key is to keep your eyes open and ask yourself how you can use it to create something interesting.

Tools

Worried about needing to be in constant creation mode? Don’t be. Set aside time to do the work and then schedule out the posts in a tool like Hootsuite. Hootsuite allows users to gather text, images, links in one place and then schedule them out for a future date. No need to be in curation mode every day.

These are just some of the ways you can approach curating content for your social media. The sky is the limit so there is nothing to really be scared of. Practice using some of these techniques this week and see if that doesn’t make curation a bit less painful.

If you are still frightened to take that first leap into content curation, contact us and let us show you the way! Don’t forget to #BeAwesome and remember that #SocialIsntScary.

Be sure to Follow us and Let’s Engage!

Click here for her Social Media Workshops, Classes and Seminars

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Author: Hollie Clere

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