• Are you telling your brand story in social media?

 

So let’s take time to build our profiles on all of the popular Social Media sites & then find our customers? Hmmmm, this actually isn’t the way it should be.

 

 

Let me ask you the following questions & you let me know if you agree with the answers?

• Should your customer have to build a profile on a site where they have no common interest? No.

• Should you take time to build your profile on a site that your customers don’t exist – just because it is popular? No.

• Should you find your customers first, then develop your profile on those particular sites? Yes.

 

This post is straight forward. The purpose of networking online is to connect with others of like business, like interest & like industry.

Don’t waste your time doing something that isn’t worth doing because you will be harder to find & connect to.

Why are businesses updating their website, blog, commercials and printed material with “Find Us on Facebook”? Is it possible they know something you don’t know? Facebook has created a visibility section to their website which allows businesses to gain a following, promote special events, coupons, launch new products and share information about their company in a centralized place where their “Fans” can “Like” their page and get up to date information about their company real time. Sure – it is great in theory, but what can you do to make this work for you?

It makes since to take some time to setup a profile, post a few pictures and a few catchy sales pitches on occasion, but how do these businesses get their followers? What are they doing that can spread the word? Or have you seen businesses have created a page, with a follower base, but you never see anything from them?

It is worse to create a page & never manage it – than it is to not have a page at all. I would suggest if you have a website, create a space on a medium where you know your customers can reach you. It doesn’t stop there. It takes time & thought into accurately promoting your company, your services and gaining a follower base. I have seen too many times the aggressive vs. passive way of marketing online & neither is beneficial. Here are a few ideas that may help you.

(1) Schedule your posts – determine if once a day or once a week makes the most since for your company. These time frames are drastically different, but if you are posting an add, coupon or new service, you don’t want to offer those posts more than once a week. The daily posts should focus on something of like interest & not force a sale on your customers.
***Example for a park or zoo:
* It is a beautiful day to be at the park – don’t forget your sunscreen!
* The squirrels are finding ways to fill their bellies at the park, try to clean up before you leave.

* Today we are offering 50% off admission to the first 30 people upon opening! – Here is your pitch
* What is your favorite thing about playing outdoors?
* Today we found columbines growing in the garden by the oak tree, they are beautiful this time of year.

***Example for a technology person:
* Read today that Google is launching their own Internet
* RT: @aaaaaaa Great article about computer optimization click: (shortened URL)
* Off to a lunch meeting with a BNI consultant, let me know if you would like to connect.
* Check out our new service offering: 30% off of computer clean up and virus scans (shortened URL to website) – Here is your pitch
* Excited to have climbed my first 14er this past weekend in Buena Vista (shortened URL to a picture or website)

You see how your customers can become familiar with your interests, getting to know the personality of the one posting & yet you are inviting them to follow what your posts may be.

(2) If you aren’t connecting, sharing and showing others that you also take interest in them, then you aren’t reaching anyone.
* If you visit a website or blog, post a comment letting them know you were there.
* If you see someone has re-tweeted or commented on your posting, be sure to respond with acknowledgement.
* Give your viewers something of interest to keep bringing them back to your page.
* Contests are great ways to draw in new visitors.

(3) If you post an announcement to multiple contacts, don’t post it in a message format where those receiving can reply to all. These replies will cause a lot of unnecessary emails to your followers & they will lose interest in you quickly.

To summarize – if you aren’t out there, no one will find you. If you are out there & aren’t posting regularly, then no one will have interest in what you have to offer. Be careful with how you post & be aware of what you post as to spark interest, rather than lose interest.

When it comes to competition – some may think that spreading a negative message about a competitor may boost their edge, but in fact it encourages a more negative insight on the one “bashing”. As more companies are figuring out how to prospect and sell to their markets online, you want to main the highest level of respect from your clients. By mentioning a competitors name in a post or ad, you are giving visibility to their brand and in turn inviting your customers to ask the question, “Why are they so focused on that company instead of their own?” Think about this as you watch commercials on TV. A simple commercial about a burger combo from a fast food restaurant vs a ridiculously small burger combo from a competitive restaurant may seem innocent as they don’t post the name of the competitor or the logo, but if you have ever eaten at their competitors restaurant, then you know exactly who they are marketing about. They are saying that their food is better. It may be – but now they are making the buyer consider why they ate at the other place – still keeping that other place fresh in their mind.

If you are promoting your own product or service, don’t cross compare. State the facts such as: Here is our menu, here are the calories for each item, here is how we prepare our food, here is our great rate, here is why you would enjoy eating with us. Don’t state: we are better then Joe Bob because our burgers are bigger than theirs, our prices are lower than theirs, our servers smile more . . . you get the picture.

This goes hand in hand with “bashing” an individual, personal or through business. Never say to a prospect, “you would like me better because I don’t wear blue like Sally Sue” or “I like to drive on the left side of the street which makes my driving safer than Jackie Joe”. These are ridiculous statements, but again you understand that presenting yourself in a different way, instead of comparing & competing in a way that promotes a negative outlook on you or another, let your offering do the talking. You are good at what you do because that is what you know best. Stand firm in that. People will choose you because of your integrity & your quality offering; not because you picked out why you are better than someone else.

Food for thought.

After providing my Social Media Support Services through my company, Clere Communications, I had wanted to launch a separate division just for me to equip and enable business people in social media. It is something I have enjoyed very much over the last few years for Clerecomm and now I want to share it with you independent of the support of my other company.

So with that said, Welcome! Please feel free to provide feed back to my posts, tweets, etc.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor