Tag: #SocialProof

Learn how to be a Social Media Manager in #BeAwesome In Social Media Workshop

http://www.thesocialmediaadvisor.com/social-media-training.html
Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

#SocialProof – Building Know, Like & Trust With Your Social Media

We’ve talked a lot about #SocialProof and how it affects client/customer trust, but we’ve only briefly touched on the Social Media aspect of building it.
There are three things you want to instill in your clients and customers through social media: Know, Like, and Trust.
Getting Known

Did you know that your audience will grow in proportion to the quality of content you create and deliver?
Develop quality, engaging content on your social mediachannels. This will help you build a reputation as a subject matter expert within your niche. Use content, evidence, and case studies alongside your ideas and labels to create more impact.
Create content that is accurate. Make sure you research your topic (or the articles you share). Ask questions. Develop relationships with key influencers in your market. Don’t be shameless about it, however. Keep it professional.
Follow these key points, and your clients and customers will rely on you for knowledge.
Build Likability

Likeability is a cornerstone in customer and brand loyalty. It’s not as hard to create as you might think.
Start with authenticity. Be real, and express your voicethrough your content. Share your stories and get personal, but keep your focus on the positive. There is a fine line between showcasing your personality and becoming overly personal. There is no need to broadcast private aspects of your personal life to your audience.  Just be real and people will respond to that.
Don’t badmouth others or create flame wars. That type of negativity will reflect poorly your company. Be helpful and responsive to comments.
Most of all, make your future clients and customers feel like they’re important to you. As you build likes and shares, don’t forget to leverage that social proof to gain a larger audience. Remember, social proof is a snowball effect. Once you get it rolling, it builds momentum all on its own.
Gain Trust
Quality. Quality. Quality. There is no bigger factor than providing quality content and work that keeps your audience engaged. Case studies, testimonials, services, webinars, even free products. Whatever you deliver, make sure it’s your best work. Guarantees go a long way here when you’re talking about products and/or services.
Don’t. Steal. Plagiarism is one of the most effective ways to destroy trust. Second only to lying. This goes back to Likeability and being authentic. If you make a mistake, admit it and apologize. Don’t ignore it or lie about it.
Keep the language approachable. If you talk down to your clients and customers, you’ll be treated with the same contempt you show them. There are enough alternatives out there that you’ll be passed by without a second thought. Keep your brand at the front of your mind whenever you are interacting with people.

Social media provides an opportunity to engage with your audience on a more personal level. How you use it will determine your effective social proof. Those individuals who trust you will share your content, provide word of mouth referrals, and become brand ambassadors for your business. There’s just no better way to #BeAwesome with your social media than to develop #SocialProof with your followers.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#SocialProof – Why Social Proof Matters

Did you know that *92% of consumers read online reviews before trying a new business, product or service? 40% of them will form an opinion after reading three or less of those reviews. Online reviews are one of the many ways #SocialProof matters to your clients and consumers. Your business information is available for everyone to see. In a world of information overload, having no information or proof of worth at all is unsettling.
Think about the way you shop. We all have particular stores and brands we prefer, but have you ever wondered why? You buy from brands and companies you trust because you know they’ll deliver what you pay for. Testimonials, word of mouth, reviews, and more can be used to spark emotional triggers to influence you toward purchases and new-to-you businesses. 
This makes sense. You don’t want to spend your time and hard-earned money on something that may not be worth it. 
The same is true for your future clients and customers. They want to feel reassured that you can provide the service/product that you promise. 
Well how did companies and businesses gain customers before the internet? Ads. Word of mouth. Scarcity. Social Proof has always been used to bridge the gap between consumer and product. Experiments on this phenomenon occurred as early as 1935 and continue today.
Social proof is a comfort to your future clients and customers. You want to invite them into your world and let them know that you’ll take care of their concerns by delivering what you, and your social proof, promise.

Besides, the Internet is inundated with information, sales pages, and businesses that are promising the same results you are. How do you even begin, as a consumer, to differentiate between similar options without social proof? Social proof is what we look for when we begin researching an individual, a location, a company, information or just about anything else online. 

Gaining social proof takes time and effort, but the effects will be worth it. Remember, the more positive and solid your customer/client base, the easier it will be to leverage your social proof.
*(Reference Bright Local’s annual Consumer Review Survey, 2015:  https://www.brightlocal.com/learn/local-consumer-review-survey/)

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#SocialProof – How to Build Social Proof

We’ve talked about #SocialProof before. It’s the “psychological preference for doing what other people are doing, because if other people are doing it, it proves that it must be worthwhile”. It’s what gives power to celebrity brand endorsements and phrases like “Limited Edition”.
So how do you build an influence wave of social proof? 
First of all, you need to understand that it is far easier to jump from 20,000 YouTube subscribers, Facebook Likes, etc. to 50,000 than it is to go from 0 to 1,500. This is called a growth curve. You will need to grind to build your social proof from scratch.
Secondly, you must leverage the numbers that provide the most impact. If a brand new food blogger has 18k Pinterest followers on their niche boards, there must be something going on that they need to analyze and figure out how to capitalize on.
Here are thirteen types of social proof and tips on how to get started: 
1. Raw Quantity: The number of people engaging or interacting with you. Gather these numbers immediately. For physical/digital products, how many sales have you made? Blog or podcast: how many countries do people listen or read from? Social media presence: number of followers and number of posts fall into this category. 
2. Celebrity and Expert Endorsements: This could take up a post all its own. When you’re first building your social proof, the likelihood of a celebrity endorsement is slim. Experts in your field, however, are much easier to approach. These are called influencers and influencer marketing is its own niche.
3. Testimonials and Quotes: Authors use other author or industry professional’s quotes on their covers. Testimonials are a fantastic way to build social proof. 
4. Featured locations: Did you show up on a podcast? Have you been featured in a popular or industry standard publication? If not, why not contact larger publications for guest posting? They are often starved for online content, so take the time to target your niche. 
5. Certifications: completely self-explanatory. If you have any that can be used as social proof, display them proudly.
6. Referrals: the #1 trusted source of advertising as proven by numerous case studies. Start by creating a referral program where a referring customer receives a discount for their loyalty. 
7. Gazing: Use photos and images to draw the reader’s eye to your call to action.
8. Ratings and Reviews: One of the most important parts of your Online Reputation and also the fastest growing part of social proof in our mobile market. Encourage your customers to leave reviews, but be careful if you offer perks. This can seem scammy and have the opposite effect you’d intended.
9. Case Studies and Proof of Concept: Lead by example in using yourself as a case study or use other people’s transformation studies as proof. 
10. Limited Time Offer or The Fear of Missing Out: Give a deadline, and stick to it. Create exclusivity. Both of these combine to make a very strong case for social proof.
11. Social (Media) Proof: This is really difficult from the beginning. You can start by creating a hashtag that represents you and your business. Use it and encourage your clients and customers to use it as well.
12. Rankings: New product launch? Use a product launch site. Food blogger? Try to get on Food Gawker. Almost every industry has submission sites that can get your brand noticed and give you the ranking you need to jump to the top.
13. Integration and Platforms: If your product or service is used or integrated with others, show it. 
14.   SEO: The higher your rank on Google, the more automatic credibility you give your brand and your business. 
How are your doing with your social proof? Any questions? Tell us in comments and we’ll tackle them in a future post.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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