When considering branding & building of social media presence, the thoughts behind it can be daunting for business owners. After talking with multiple businesses over the last few months about the best social media solutions for them, the theme remains the same. Business owners want a presence, the edge of this type of retention for their customers, but don’t know the first place to begin.
The Challenge is taking the plunge in developing a full social media profile, managing, maintaining it and building your corporate character presence.
The Reward is retention for your customers, industry recognition, the opportunity for online prospecting, growth and a solid network of followers interested in what your company has to offer.
The Victory is an industry edge, your visibility will increase far beyond your competitors, successful growth, a network awareness of your brand and services.
The question we ask, are you willing to make a plan, stick to it and watch it bear fruit for your company? Paper marketing is becoming less of a standard and a thing of the past. The possibilities are endless and having “just” a website isn’t enough to get your name out there any longer. What costs are you willing to sacrifice in order to retain relationships with your customers, agents, partners and vendors? Consider the time you have, experience in the social media industry and the bandwidth to maintain your presence successfully.
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Buyer beware translates into owners beware in social media. Hiring someone to fill the shoes of your social media manager can make since in regard to time, but unless the individual is personally invested in your company goals, priorities and vision, you will need to invest in a lot of clean up later on.
Management consists of the following items:
• maintain branding
• management of profiles
• response and management of direct messages
• management and increase of followers
• management of product release campaigns
• active viewer response & interaction
• effectively enhancing SEO, SMO (keyword optimization)
• correctly creating profiles to maximize visibility on social media sites
• reporting traffic, communication and hits effectively
If you aren’t getting these things from your social media support team, then you aren’t correctly using your profiles or getting ROI on your time or investment.
These service can be outsourced or handled internally, but you need to have a clearly defined scope of work and milestone meetings to constantly revise or add to your marketing plan. Your social media solution should ebb & flow with times and market changes.
Contact us today to see how we can help you achieve these goals.
So let’s take time to build our profiles on all of the popular Social Media sites & then find our customers? Hmmmm, this actually isn’t the way it should be.
Let me ask you the following questions & you let me know if you agree with the answers?
• Should your customer have to build a profile on a site where they have no common interest? No.
• Should you take time to build your profile on a site that your customers don’t exist – just because it is popular? No.
• Should you find your customers first, then develop your profile on those particular sites? Yes.
This post is straight forward. The purpose of networking online is to connect with others of like business, like interest & like industry.
Don’t waste your time doing something that isn’t worth doing because you will be harder to find & connect to.