Tag: Social Media

Learn how to be a Social Media Manager in #BeAwesome In Social Media Workshop

http://www.thesocialmediaadvisor.com/social-media-training.html
Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeInSocial – Improve Your Credibility with Robust Social Proof

Influence and word-of-mouth are cornerstones to your credibility. This builds social proof. Social proof is the social pressure for consumers to purchase a product or service based on the reviews and influence of others. The more social proof you have, the more customers and clients you’ll gain. It becomes easier as the social proof increases.
But how do you gain a robust social proof?
You gain it through testimonials, ratings and reviews, influencer endorsements, media logos, certifications, subscriber counts, social connections, social shares, clients, and case studies.
Testimonials
A testimonial is a statement made by a customer or consumer that provides an objective viewpoint. This “outsider influence” is something you’ll see more of in this list. It’s important to note that testimonials involve stories about how your product or service bettered their lives in some way. It’s similar, but not the same, as reviews.
Ratings and Reviews
Think about the last time you purchased something online. If the rating was available, did you look at it? Did it influence your buying decision? Of course it did. And if reviews were available, you likely read a few of those as well. The scoring system of a rating is a powerful influence in social proof. A review usually accompanies a rating. The greater your number of ratings and reviews, the more power it holds over the viewing public.
Influencer Endorsements
Influencer Endorsements aren’t the same as testimonials. An influencer is a well-known person or business who has a heavy social media following. A mention of your business, product, or service can cause an instant rise in social proof. It’s a mutually beneficial relationship, as your willingness to connect with them builds their credibility. Keep in mind that their reputation is just as important as yours.
Media Logos
You’ve noticed these before, and likely didn’t realize it. “As seen on…” is an excellent example. It’s important to note, you can only use these media logos if you’ve actually appeared on their networks, in their paper, etc. Misrepresentation of your credentials will destroy the credibility you’ve tried so hard to develop.
Certifications and Case Studies
Certifications and case studies are professional endorsements of your credibility. They prove your expertise, and therefore increase your social proof.
Subscriber Counts, Social Connections, and Social Shares
All of these combined build a pressing need to go along with the crowd. Like reviews and testimonials, the more you have, the more you’ll gain. It may take five years to get 10k subscribers, but the next 10k could take one or less. The more influence you have socially, the more people accept your credibility.
Clients and Word of Mouth
Word of mouth is still as strong as ever. People are more influenced by those they know than those they don’t. If a happy client spreads the word about your work, social proof will naturally follow.

Now you know the best ways to build your social proof. Building momentum is key to successfully enhancing your credibility. Take the time to do it right, and you’ll be #AwesomeInSocial.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
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  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

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