Tag: Social Media

#LoveYourBrand – Why You Should Be Your Brand Online, In Person and In Print

You’ve created your own business and you’ve spent time brainstorming branding and marketing. The impression you’ve sent out into the world is important. It generates income, builds your client list and protects your reputation. However, the bottom line is that you are your company. You built it. You make sure the work gets completed. You go out and represent your company with vendors, power partners, clients and potential customers. This is why you are the central and most essential element of all of your branding efforts.
Once all the layers and curtains have been pulled back, the heart of your business is you. Whether it is intentional or not, you are the MVP of your company. Being true to who you are, and what you believe in, should be the core of your brand. By keeping you as the foundation of all of your business efforts, the business stays authentic and true as well.
This is especially true if you have taken the time to really figure out what you stand for. What is your mission, your vision? What are your goals? What is the image you want to project to the public? What is your purpose? What are your passions? How do they relate to your work? Jot the answers to these questions down. It will create a map of your personal and business brand.
There is a lot of chatter about the Like, Know, Trustbusiness relationship. It is a common sales concept. The reason is that people make purchases based on emotion and then they bring logic to the equation. Building up trust between you and your audience means they will be more receptive to hear your message and invest in your product or service. How will they get to like, know and trust you if they aren’t even sure about who you are? This is certainly an issue with smaller businesses and service providers. Your logo cannot build a relationship with a customer.
Business owners can always create branding that representstheir company. However, if you leave out the heart of your business – YOU – then it will always feel like there is something missing. Take pride in what you have built. Invest in some professional photography and incorporate that into your marketing efforts. Let your audience really get to know you. Inject your persona into all of your marketing including your social media, website, networking events, and printed materials. Leave your social fingerprint and brand on everything you create.
In a world of online chaos, the only way to truly stand out and get attention is to bring your passion to the conversation. A brand without a personality is static and does little to inspire people to sign up for what you are offering. The keys to successfully branding yourself are 1) understand what it is you represent and 2) incorporate those qualities into everything you do.
Need some support or an extra push to get started? The Social Media Advisor team can help you discover and promote YOU and your brand. Let us show you how you can #BeAwesome online!
~ Social Media is changing the way people do business.  Don’t get left behind! ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram  and the tools to manage them. 

Click here for her Social Media Workshops, Classes and Seminars.

Why Should You Quote Yourself In Your Memes

If you spend any time at all on social media, you know what a meme is. Memes are such an integral part of Internet culture.
While they started as bits of humor and entertainment, today’s memes are more diverse. That doesn’t mean that the LOLcats or being Rickrolled is obsolete, it just means there is a lot more a meme can accomplish now. For businesses, memes are often used to spread popular inspirational / motivational quotes or brand messages.
The Popularity
The reason that memes are as popular as they are derives from the fact that these graphics are the gateway to going viral. Visuals are such a central part of any social media strategy because they attract more attention. Plus, memes are shareable. It takes mere seconds for a viewer to decide they like something enough to share it with their fans or followers. The right meme can build up a ton of traction and attention.
The Purpose
This amount of presenceonline is the real reason behind creating a meme. Of course, not everyone’s memes will go viral.  If they do, jackpot! However, there are still good reasons to create your own memes even if one of them never become viral.  Here are some stats about visual content from a recent Hubspot article:
“Researchers have found that colored visuals increase people’s willingness to read a piece of content by 80%.”
“Content with relevant images gets 94% more views than content without relevant images.”
“Visual content is more than 40X more likely to get shared on social media than other types of content.”
Branding Your Own Memes
Now, you know you should be creating your own memes. In a recent blog post, we talked about the importance of being the face of your own brand. It is time to blend these two ideas together to create memes for your brand.
What kind of content can you use to create your own memes? Well, you can go the easy route and grab quotes that relate to your brand and create your own visuals – slapping your logo into the image somewhere. However, I would like to encourage you to go through your own content and create memes with your own quotes. Why? If your meme resonates with your audience, they will share it. Not only will this increase your brand image on social media, having your own quotes on there automatically establishes you as an influencer or expert in your industry.
Another way to #LoveYourBrand, quoting yourself in your own memes is tool in the toolbox of personal branding ideas for your social content. As always, I hope this helps you #BeAwesome online and generate some business at the same time.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them. 

Click here for her Social Media Workshops, Classes and Seminars.

New Year, New Habits – If You Like It Then You Better Put a Tag On It

In order to really get a handle on using Twitter, social media users have to understand the platform’s special features and lingo. One of the most important aspects of using Twitter is understanding and incorporating hashtags. A hashtag is a word or phrase with the # symbol placed directly in front of it. The idea of the hashtag is similar to that of a keyword on Google. These symbols can be used to quickly and efficiently search this social media platform for tweets and conversations pertaining to that particular topic. Otherwise the site is a consistent flow of disorganized and unconnected posts.
This way of categorizing topics enables users to find information on a specific area of interest but also allows users to label their tweets within a specific category so that they are easier to locate. Since Twitter is a stream of live information – being able to tag tweets to a specific topic or event allows for a better stream of viewing posts from a variety of users all talking about the same moment or idea.
Want to Create a Hashtag?
The good news is that hashtag creation is available to everyone. If a search of Twitter doesn’t come up with a tag that you’d like to use, it’s simple to create your own. It’s as easy as typing it into Twitter. No other steps are needed. Of course, there are not many hashtags available that haven’t been used yet. Also, an obscure hashtag is not likely to be found unless the creator does some significant promotionto establish presence.
Also, the Twitter Supportpage clearly states that not all hashtags or tweets are indexed. This may mean using it more frequently to ensure it makes an impact on the platform. The more recent the tweet, the more likely it will be indexed but even that is no guarantee.
Hashtag Ownership
On the surface, hashtags are not really owned by any particular business or organization. They can’t be purchased and users are welcome to use any hashtag on their account, as long as it doesn’t conflict with the Twitter Trademark Policy.
What is a Trademark Policy Violation on Twitter?
Using a company or business name, logo, or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation may be considered a trademark policy violation.
However, Twitter users can register their hashtags with Twubs. It’s important to remark that registering a hashtag isn’t the same as registering a trademark. It isn’t a means to keep other people from using it. There is no way to own a tag in the same way that you own a logo or domain name.
Registering a tagmeans that your brand becomes attached to it and that the tag will get added to a hashtag directory. This directory allows businesses to go into some detail about the tag and why it exists.
Once you have created a unique hashtag and registered it, then it is time to market the tag as much and as often as possible. This is the way to motivate the audience to associate your registered tag with your brand. You’ll never be able to control everything that becomes tagged with your #, but the idea is to generate more presence for your business on social media.
Still have questions about how to effectively incorporate Twitter into your social media strategy? Give us a call and we can help you build an online brand that helps you #BeAwesome and develop a #NewHabit for this year!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her Social Media Workshops, Classes and Seminars.

Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

Start Learning Today!

Follow me

Categories

Latest Articles

©2008-2023 Clere Communications / The Social Media Advisor