Tag: Social Media

#BrandConsistency – Branding is About Who Knows You, Not Who You Know

#BrandConsistency involves putting yourself out in the public eye with a clear and concise message. It’s about overcoming hesitancy in new sales and clients. Loyal customers buy based on their feelings. To build a solid foundation of success, it pays to be known. 

Your brand is the idea, the emotions, images, thoughts, etc. that comes to mind when people hear your name, pass by your store, see your ad, or view your website. It’s your complete online presence. People remember how you made them feel over everything else. The world is flooded with other people and brands who want to corner the market on success. So how do you stand out from the crowd?

Word of mouth, brand consistency, customer loyalty, and dedication to the customer experience will go far in making your brand known.


Here are some tips to get you started:

  • Do you offer a unique product, service, environment, etc.? If you’re not sure, find a way you can do it better than the other guys. 
  • Are you consistent in delivering your customer service promise? And do you do it every time?
  • How is your business memorable? Is it memorable for the right reasons?
  • What is the first impression that you offer potential clients and customers? Is it consistent across all platforms? Remember that visitors to your Facebook page may not visit your site and vice versa. Try not to refer them back and forth unless it’s absolutely necessary. The same goes for cross-platform promotion. A twitter follower has no interest in your Instagram ad, and your YouTube subscribers will rarely care about your Facebook Live Q&A.
  • How easy is it for new customers and clients to do business with you? Call your company or use the website. Perform an “experience audit” to determine whether or not you fall short.
  • What are you good at? Where do you consistently get great feedback in your business? Highlight that as a great selling point. Networking with other companies who have used your service is another key aspect.
  • Are you being genuine and sincere in your interaction with your clients and customers?
  • Have you reached out to influencers who also interact with your target market? If you get them excited about your brand, others will get excited as well.
  • Do you convey confidence in your interaction online and with customers? Your employees should be subject matter experts on your brand. Even apologies for making mistakes can be done with confidence. “I apologize for this mistake,” is much more confidence-inspiring than “I don’t know how it happened”. A quick and favorable interaction with a customer will build brand confidence.

It takes time and consistency to build a loyal customer or client base. These tips will put you on the right track for success and to #BeAwesome with your branding.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#BrandConsistency – People Do Business with Individuals, Not Brands

Your personal brand is different than your company’s brand, but it is just as important, if not more so. People do business with individuals, not brands. So how do you create a personable brand that potential clients and customers want to work with?
Your personal brand is the image you wish to project. Here are ten tips to get you started in #BrandConsistency:  
  1. Be clear about the image you wish to cloak yourself in. Keep it simple. Keep it authentic. How?
  2. Be true to yourself.Spending days, weeks, and even years projecting an image you don’t like can be exhausting to maintain. If you seem to be faking it, the word will spread and your authenticity will suffer. Inconsistencies will cause a rift in trust. You don’t want that.
  3. Become a public speaker. You must develop your communication skills. You can do this either live or through video sites like Vimeo or YouTube, but you want to project confidence and speak from a platform of power and control. Your videos don’t have to be long. Ten minutes or less is more than fine. Just find one topic and speak on it. Your speaking engagements, on the other hand, are as long as you’ve been slotted for. Prepare in advance. Double check your numbers. Provide value, and your brand will shine.
  4. Be consistent in branding across all platforms. This includes synchronizing your LinkedIn profile with your resume.
  5. Create leadership articles and participate in interviews. This goes to credibility. You want to be seen as a subject matter expert, and you gain that by providing proof of authority.
  6. Show numbers, dates, etc. to back up your broad statements. You want to be seen as a subject matter expert so that your clients and customers can be confident in your ability to lead them through the darkness.
  7. Build an online presence. This goes back to #4. Be consistent in who you are. An online forum or community is not the same as your private home. Remember that everything you put on there can be screenshot and used against you at a later date.
  8. Be brief in your mission statement. You can’t do everything. Specialization is key to business success.
  9. Never stop learning.You must remain relevant to your industry. Take courses in subjects outside your chosen field to widen your perspective. You don’t want to box yourself into your own world and lose touch with your customers and clients. Expand your knowledge as much as possible.
  10. Finally, one of the most important tips: talk about what you’ve done, not what you plan to do.You need to build your brand on results, not ideas. It’s okay to admit your weaknesses and shortcomings. It’s okay to be vulnerable. That makes you more human and relatable. It’s not okay to spend all your time ramping up for ideas that may never solidify. Clients and customers want results-driven numbers. Keep that in mind.

Take some time to develop your personal brand and opportunities will come your way. 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#SocialIsntScary – Fear of the Camera

Are You Afraid of Using Photo or Video in Your Social Media?

There are a variety of different ways to generate marketing content but do you really need to be on video? Is it truly necessary to get some professional headshots done? The truth of the matter is audiences are becoming more and more visual. Social media effectiveness is greatly enhanced when visuals are involved. What is more visual than having a video conversation with your target audience? Don’t you feel more comfortable when you can get a feel for the person you are interacting with? Video also opens up what you offer to a segment of the population that doesn’t enjoying reading. It makes you appear more personable and really adds to that Know, Like, Trust relationship building that great companies can establish.
Knowing that you need to get in front of the camera is one thing. How do you get past all the fears associated with getting started? Worried about how you will appear in video or look in pictures? Don’t know where to start? Here are some basic tips to getting started with visual marketing.
Photographs
Visual marketing involves utilizing images, graphics and other visuals to make your content more powerful. Images grab and keep attention much longer than basic text. When putting together a marketing or social media plan, it’s essential to incorporate visuals into your content management strategy.
Do they have to be pictures of you? No, they don’t. However, the added benefit to using professionally done photographs of you and various aspects of your business are worth the investment. Photos of you establish a connection with the audience. It makes them more comfortable. The more conversations you have and visuals you put out there, the more your clients feel like they are getting to know you.
If you are concerned about how you will look, shop around for a trusted photographer or portrait artist. Express your objections or fears and have them suggest ways to create stunning images that even you will be pleased with. Then come up with creative ways to use those images with your social media and website content.
Don’t let fear hold you back from making an impact with your marketing!
Video & Vlogs
Tip #1: Practice
Do some rehearsals. Record yourself. Work on developing a connection with the camera lens. Talk to the camera and don’t get distracted or look away. As with any new skill, the more you practice the better you’ll become.
Tip #2: Review Visuals
Watch your rehearsals. Turn the volume down. This will give you a chance, without sound, to really examine all the elements of your video. That’s what video is all about. It’s a visual platform.
Examine these elements:
       Aesthetics
       Lighting
       Environment
       Facial Expressions
       Positioning
Tip #3: Review Sounds
This time look away from the camera and just listen. By listening, you will hear how you sound on video. Listen for dramatic pauses or overused phrases. Does the sound flow? What can you do to make transitions sound better?
Tip #4: Be Realistic
No one expects you to be a filmmaker. Your videos don’t have to be perfect. Focus on the art of conversation. Have a conversation with your camera, which is really your audience. Vlogging isn’t about fancy special effects or understanding every element of YouTube.

#SocialIsntScary and neither is putting together visual marketing elements that can be a true asset to your brand. If you’d like some examples on how you can #BeAwesome using this techniques, give us a call!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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