Tag: Retention

Using Newsletters in Email Marketing

September 15, 2011

Posted in Articles, Business Development/Planning, Sales & Marketing, E-mail Marketing Print By Hollie Clere

If you have a website, maybe a social media presence and the need to reach a large base of vendors, partners and customers, email marketing — and specifically email newsletters — are a great way to nurture those relationships. Sharing company blogs, links to company social media sites, company announcements and surveys are ideal for email distribution plus the cost for newsletter subscription services are low and the reach can be substantial.

So, where do you start?

Content. It all starts with content, including blogs, promotional pricing, links to specific sites and topics that could be of interest to the reader and are relevant to your company’s products/services. Remember to include only original information; do not plagiarize other sources. However, you may be able to secure permission from an author or publisher to use their work.

When developing your own content, think about every word as a driver for a specific goal. For example, if you are promoting a 10-day discount on widgets, you will want to specifically mention the widget, describe the details behind the discount, provide information on why the widget is a “hot” commodity, why the viewer should choose your widget and provide a link for the viewer to get more information about the widget.

It is also a good idea to embed images relative to your topic. Like articles, you need to have permission to use these images, so you should consider using your own photos/charts or subscribe to a stock photo service where you can purchase the rights to use the photos.

Length. The goal of the newsletter is to encourage the viewer to click through to a desired Web page with further information. Here is an example:

DISCOUNT ON SUPER FAST PINK WIDGETS
10% discount on our Super Fast Pink Widgets through October 21, 2011. Click here to receive your discount code.

or

5 REASONS WHY YOU SHOULD ALWAYS MAINTAIN YOUR WIDGET
It is a good idea to maintain your widget by cleaning the parts monthly. (Insert the URL LINK to the page that talks in more detail about this topic.)

Social Media: The Challenge, the Reward, the Victory!

When considering branding & building of social media presence, the thoughts behind it can be daunting for business owners. After talking with multiple businesses over the last few months about the best social media solutions for them, the theme remains the same. Business owners want a presence, the edge of this type of retention for their customers, but don’t know the first place to begin.

The Challenge is taking the plunge in developing a full social media profile, managing, maintaining it and building your corporate character presence.

The Reward is retention for your customers, industry recognition, the opportunity for online prospecting, growth and a solid network of followers interested in what your company has to offer.

The Victory is an industry edge, your visibility will increase far beyond your competitors, successful growth, a network awareness of your brand and services.

The question we ask, are you willing to make a plan, stick to it and watch it bear fruit for your company? Paper marketing is becoming less of a standard and a thing of the past. The possibilities are endless and having “just” a website isn’t enough to get your name out there any longer. What costs are you willing to sacrifice in order to retain relationships with your customers, agents, partners and vendors? Consider the time you have, experience in the social media industry and the bandwidth to maintain your presence successfully.

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