The Scoop on Periscope!
Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor
The Scoop on Periscope!
Incorporating images and video into your online marketing is essential! But, have you thought about building relationships using stream? Periscope is a fun tool to do so! Periscope is a live streaming tool that can be used for online marketing and relationship building.
Periscope was announced at Social Media Marketing World 2015 and is a hot new tool. Everybody at the Friday sessions were #scoping. All the morning sessions were scoped as well. People were stopping and scoping others in the hallways. There were lots of conversations on Periscope versus Meerkat. Periscope is Twitter’s version of this type of tool. It is a live-streaming video app. It can be accessed through an app on your phone or through an Internet browser.
Periscope has great interaction. People can ask you questions during the scope and anyone can join without needing a specific link. They can send comment instantly. Also, viewers can tap the screen to send hearts to the people on the video as a way to approve or appreciation what is being filmed.
The most important thing about video is being able to meet people. You get to interact with someone, hear how they speak, see how they talk with their hands. It’s all that relatable Like, Know, Trust stuff. That is the way of marketing right now with the images and video components that people are using. If you aren’t incorporating these into your marketing, you have a flat brand. Video is one of the absolute most important tasks you should be doing.
Periscope is not only a flat video that you are watching. You can also interact with it. You get to have an engaging experience with a brand or an individual.
How are you using Periscope to build your brand and spread your message? Follow us on social media to find out when our Social Seven podcast is streaming live!
