Tag: LinkedIn

LinkedIn: Unlock the Potential

LinkedIn just might be one of the most misused “multi-tools” on the net.  A quick look on Wikipedia just illustrates my point.  Most people are using LinkedIn as an address book of professional connections, a site to post a resume in search of a new job, a place for employers to “head hunt” to fill spots in their company.  Let me take a minute to say that those that use LinkedIn for these purposes are having great success.  With over 58 million members in the United States alone, many business owners are missing out on the great potential of LinkedIn.

Throughout history many of the things we use every day, were actually created for an entirely different purpose.  One example is a spring that was designed in 1943 by a naval engineer to help stabilize sensitive equipment on ships.  If the potential of this spring wasn’t unlocked, then there would be only a select group of people that would have any use for this spring or even know what it is.  Because the potential of this spring was unlocked, there have been more than 300 million sold and you would be hard pressed to find anyone that doesn’t know what a Slinky is.
Any business owner or salesman should be chopping at the bit with the thought of tapping into a market of over 147 million worldwide.  Imagine being able to reach out to this many potential customers in a place they are already visiting, and allowing these potential customers to build a relationship with you and your company.  If that wasn’t enough, the Basic LinkedIn account is FREE!  I have never seen such a pool of potential customers that you can access for free, that are already spending on average 8 – 21 minutes a day, but is being used by most to search for a job and NOT customers.  Even the paid versions of LinkedIn provide so many additional options to enhance your connection experience.
 The bottom line is that the tools are all around us.  If you are not unlocking these tools, you are getting left behind.  In a climate where millions of small businesses are closing each year, can you afford to not unlock this potential?  If you don’t know how to unlock these tools, then I would suggest finding someone with a key before it is too late.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Jeremy Clere of The Social Media Advisor is a social media manager, trainer and consultant in  LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them.  

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Another great Social Media video by TheTotalprofit on Youtube

Another great Social Media video by TheTotalprofit on Youtube:

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

5 Tips on Social Media Marketing

Managing online marketing can be rewarding and provide an increase of financial activity with your business, in addition to increase of communication to your customers and potential customers.

Many statistics have been published about activity of online users. One of the best videos about the potential curve I have found is listed in a previous post:
“Social Media Revolution 2011”

With enhancements in technology, your customers are utilizing the “cloud” through online applications such as Google, eBay, CraigsList, Facebook, Twitter and LinkedIn. Applications can be run on a standard computer, smart phone, tablet and the like. With so much access to social information, the last thing you want is to assume your static website is driving business your way. There are many things that need to be done to enhance an active visibility to your customers, but starting with these 5 steps, you will be well on your way to establishing a solid business practice to online marketing.

1. Develop effective SEO

SEO is Search Engine Optimization. Simply put – the things your potential customers type into a search engine to find what they are looking for. These are specific keywords that drive traffic to your website and social pages. Your keywords need to be embedded into the code of your web page so people can find you.

► Come up with a list of 50+ important words that pertain to your business. Type in words you would assume your company should be found under and start there. As you receive contact from new customers, ask them the words they typed in and specifically find out what search engines they used to find you. This will help in developing the right set of words for your code.

► Search out your competitors websites. Determine the words they are using and be sure to include those in your keyword results as well. (View, Source in most browsers works well if the code isn’t hidden from viewers)

2. Find out where your customers play

It doesn’t make sense to develop social profiles on sites that none of your customers use. It also doesn’t make sense for you to create 50+ pages of social sites if you only have the bandwidth to manage a few profiles.

► Pick your top 3 sites – most businesses who market through social media build profiles on Facebook Pages, Twitter and LinkedIn.

► Incorporate a blog into your social efforts to increase visibility and character behind your knowledge

► Ask your customers which sites they frequent and the best way they would like to be communicated with. Some may say they like email, others may frequent Twitter Timeline, LinkedIn or Facebook Status. You will be surprised to find out how many customers read Blog RSS feeds each day on their phones or imported into their Outlook RSS Readers.

► Ask your customers what kind of content they may be interested in receiving. Some may want to hear about promotions as you have them, while others may be interested in reading in industry related articles you recommend, charities you are involved in, events you are attending or educational information about your product or services.

3. Make your brand an extension of your website

It is unappealing and confusing to your audience if your brand doesn’t match the look and feel of your website. Be consistent with use of logos, colors, content and choice of language in your posts.

4. Consistent Content is Key

We teach our clients that it is bad to have too much activity on your social profile, but not having enough is just as challenging. It is better to have an active stream of content than none at all. Think about your audience and tailor your activity to their needs. If you post something every day, that may be too much for your viewers. Try on a few different communication schedules and determine what is best. Here is a schedule that would be good to try on for these specific types of profiles:

LinkedIn – Posting more than once a day can become overwhelming and distracting to your viewers

Twitter – More than 1 post a day is appropriate pending that the same information isn’t shared more than once.

Facebook – consider a rotating schedule: Monday, Wednesday, Friday, Tuesday, Thursday. Posting more than 2-3 times a week can be overwhelming for your viewers.

Blog – Once a week to once a month is appropriate communication. Change the topics and provide active information – but be sure not to just “sell” your products and services on each post. Blogs are education and information tools that should be used for that purpose. (include back links and labels in each of your posts to drive traffic to your website & other social pages).

A good rule of thumb – For every 1 “business” post you should have 2-3 non “product” related posts. Examples could be reference to other articles, blogs or videos that explain a topic that you agree with, sharing in events or industry related news.

5. Use Applications and Tools Wisely

There are many applications that can be used on your social profiles to enhance your visitors experience.

There are also wonderful tools of the trade to allow for flexibility in scheduling your content / status posts on a continual basis. For LinkedIn, Twitter and Facebook, posts can be scheduled in advance via these popular tools. Become familiar with them & choose the one that works best for you.

HootsuiteTweetDeck

Social Media Marketing is fun and rewarding. Be realistic with your goals and don’t sell your self short. It takes time to build a following, maintain activity with your brand and build social relationships with your customers and viewers online. Be creative, have fun and don’t get left behind!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 


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