Tag: #GiftYourBusiness

#GiftYourBusiness – Gift of Budget

There are new social media tools being created every day. Many of these tools make the process of curating and scheduling content more efficient and less time-consuming. When it comes to running your own business, saving time is one of the most important aspects of becoming profitable. Therefore, one of the best ways to gift your business this holiday season is to sign up and incorporate some free social media and online tools into your daily routine. Here are recommendations for some of my favorite free social tools.
Canva
Since visual content is so important to social media, a tool like Canva is invaluable. Canva allows users to create social media and marketing images quickly and easily. These high-quality, easy to design images can be used anywhere. Not everyone is a graphic designer or has access to photo editing software. Canva eliminates the need for either of those and makes image creation simple and amazing.
Buffer
For those maintaining a presence on Twitter, Buffer is a fabulous free tool. Buffer allows users to track their follower activity and gives suggestions as to the best time to post or schedule tweets. It has built in scheduling and analytics. The analyticsmeasures all major engagement statistics for posts on the major platforms.
Hootsuite
If we were to log into social mediaevery day, all the time, nothing else would ever get accomplished. However, it’s important that our brands remain reliable and visible on each of the social platforms to maintain our following. Hootsuite is a widely known and popular tool for scheduling out content. It has also RSS feed capabilities and allows users to interact on various platforms via one place.
Commun.it
Another tool that is nearly essential for Twitter users is Commun.it. This tool is based on the need to stay on top of relationship management within the platform. It tracks all the major interaction on your Twitter account and automatically works to nurture and engage fans and followers on the site.  The tool monitors what others are saying about you, your brand and your business. It also shows who is linking to your site, discovers new leads for you, tracks who follows and unfollows, and reports back on community engagement. There are options to auto-engage people who follow, mention, post or retweet your content. This helps keep Twitter accounts relevant on a platform that moves very quickly.
Paper.li

This tool provides an area online to automatically curate and organize content based on chosen topics. It is displayed in a visually appealing newspaper format. These newspapers are a great place to gather together content into a readable feed. Feeds can be organized by topic or by type of media. Users can create multiple newspaper feeds at a time and can follow people, lists, and hashtags. It also has the capability to follow Twitter lists without actually following them via your own Twitter account.
These are just some of the tools available to make life and work easier for business owners and marketers. All of these tools offer a paid upgrade option with additional features in case you stumble upon one you just absolutely love and want access to additional benefits. However, each of these tools can be incorporated into your company today at no cost to you. So, give your business the gift of both time and money this holiday season by finding tools that make you more productive.  Use all that extra time you now have to come up with even more ways to #BeAwesome!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

#GiftYourBusiness – The Gift of Team

As we cover different ways in which you can gift your business this holiday season, we need to focus on adding team. For many small business owners, it can feel overwhelming tackling all the different aspects of owning a business. There is a lot that goes into what you do that is most likely outside of your passionor your calling. Or there is a stack of work that keeps piling up but you haven’t been able to figure out how to find more time in order to tackle all of it. If either of those cases sound like you, it’s time to find help.
What Type of Help Do You Need?
When it comes to finding help there are a variety of different methods available to business owners. You could go find and hire an employee. You could hire a company or vendor and outsource the work. There is also the possibility of hiring an independent contractor on a project or task basis. What are the differences?
Employee
An employee is someone that works for you and you are in charge of the work, the output, the hours and other aspects of the role. As a company, you will need to provide equipment, space, payroll and a set number of hours. An employee will represent your company and all work will be completely under your control. This can be an expensive choice for small businesses in the beginning due to the overhead costs of hiring your own team member.
Vendor
There are plenty of reputable companies available that specialize in the type of work you need help with. Contracting with a company for a project or service is as simple as finding a landscaper or plumber for your personal residence. You’d contact them, interview them, discuss costs and payment and set up an arrangement. The project, staff and delivery method would be discussed up front but that is where your control of the work ends. However, you would be able to terminate the service at any time without fearing legal repercussions.
Independent Contractor
An independent contractor is a blend of the two options. They can be tasked like an employee but provide their own equipment and set their own hours. You would pay them like a vendor and would not need to be concerned with payroll or benefits. They have control over how they accomplish the task given, but you can work closely with them to establish a better working relationship than you would be able to with a company or service provider.
Using Social Media to Find Team
There are a lot of traditional ways to find and recruit team members. However, since my realm is social media I’d like to focus on using social to find help. The first step in transitioning connections into team is to make sure you have built a brand, company culture, with your own social media.  The impact of attempting to recruit using social is that interested team members will go to your social media first to determine whether or not to work with you.  By focusing on your social media you are building a funnel of connections automatically – so, attracting the right type of connections will be so much more effective. This is a way to encourage the right person to want to sign up for what you do even before you start posting for help.
Ask Your Network
The first thing to do when seeking help using your social channels is to simply post asking for referrals. In your vast network of followers and fans, someone will probably know a person that is able and willing to do the work you need help with. Be sure to bring it up at networking events and ask for suggestions in that network as well. For Twitter, plan to post at least once per day that you are looking for assistance. On Facebook, plan a post per week until you find what you are seeking.
LinkedIn
When thinking about recruiting, people often think of the local classifieds, staffing agencies and top recruiting websites. However, LinkedIn is not only the social media platform for businesses and professionals but it also has a fantastic built in recruiting area. While you could pay money to post a job ad, try just posting an update asking for help first. Your LinkedIn network will see your update and might know a great place for you to look!
Use Groups
Facebook and LinkedIn both have group functions that can connect you with a like-minded group of individuals. It’s a great spot to ask for help or simply to ask for ideas on where to find help. Utilize the expertise and knowledge of the people in these groups to find the team members you need to be successful in the new year.

Finding team members via your network or social media is not a complicated process and doesn’t take up a lot of time. However, locating a valuable individual to help unload your plate so you can focus on being more strategic is a great way to start off the new year on the right foot. I want you to #BeAwesome in all that you do and that is why spending time this month to #GiftYourBusiness will help you become more successful.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

#GiftYourBusiness – The Gift of Clients

This week we are going to talk about another way you can #GiftYourBusiness for the holidays. This is, traditionally, a pretty slow time of year for a lot of businesses. Retail aside, many consumers are more focused on the hustle and bustle of the holiday season than they are about anything else. Here are some tips to help you keep filling that funnel anyway. Give your company the gift of new clients!
Find Your Audience
When you just begin to generally market your business, you are hitting a lot of people that simply are not the right audience for you. That’s just a waste of time, money and effort. In order to maximize the potential of generating quality leads and winning new work, you have to spend time narrowing down your focus.
With online marketing, the goal is to figure out who your target audience is and where they are most likely to spend their time. There are a lot of social media platforms and online communities out there. However, just because one of them is a big name doesn’t mean they are going to be a hot ticket venue for what you do.  The key is to understand what each site excels at and then determine if that is a good fit for your business. Don’t dilute your efforts by trying to be everything to everyone. You’ll just get overwhelmed and that’s not productive.
Become Your Client
Take some time to really consider your ideal lead. What do they search for online? What hashtags would they use on Twitter? What groups would they join on Facebook or LinkedIn? What influencers would they follow? What type of events would they sign up for?
These questions will help lead you to places where people are already in the right frame of mind to listen to what you have to offer.  It will also give you a much better insight on the keywords that will work best so you can incorporate SEO into everything you do online.
Now Engage
Once you now where to find your prospects it’s time to start engaging. However, don’t just go in there guns blazing. Promoting yourself too heavily or coming off too strong is the best way to push leads away. Start small. Start liking posts, sharing, or re-tweeting. Leave a comment on something they’ve posted to start a conversation. Team up with some influencers and collaborate. This will establish your expertise in the field and give you more credibility.  Do some prospecting and make some connections.
Then, once you’ve dipped your toes in the water, start sending a few messages. Don’t overdo it. If you work this process well, interested potential clients will reach out to you.  This is not only more effective, it saves you time.
Track Your Progress
There are plenty of different tools available to track your effectiveness. Most of them are free. Use them. Just because your gut says Facebook is the place to be doesn’t mean that the numbers will agree. This will allow you to continually fine tune and adjust your plan. There is no point wasting effort on a site that just isn’t producing results.
Follow Up
Often, this is where many businesses drop the ball. Yes, it is time consuming to input all of these leads into your CRM database. Developing a landing page or an email newsletter list involves investing up front. However, all of the progress you’ve made to this point is a complete waste if there isn’t adequate follow through. If you don’t have time to make it happen, hire someone who does.
Yes, it seems like a lot of work. However, if you are doing the preparation on your own it could not cost you a thing. Unlike traditional methods of marketing and advertising, there is no budget required. Just time. And if you effectively utilize some of the time management techniques from our last blog post, you could free up the time to really go out there and sign up new work! 
It can be easy to get buried in the day-to-day tasks and projects of running your business. Take some time this month to really think about how you can best #GiftYourBusiness and make next year the best one yet! And remember to #BeAwesome.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

  • 1
  • 2

Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2020 Clere Communications / The Social Media Advisor