Tag: Content

#AwesomeContent – Why You Should Avoid Text Only Content

Listen up all you Facebook business page administrators! If you only post text updates, then you are doing more harm than good. After examining analytics, Facebook adjusted their algorithm based on which posts are more likely to get attention. What they found was that pages with only text updates get the least amount of reactions, comments and shares. Because of this, Facebook altered their algorithms in order to make status updates with more interesting content prevalent on your newsfeed. The votes are in and the jury has spoken. Facebook’s new algorithms work in favor of visual social media posts versus text only updates.
You should note that this applies mainly to business pages. If you are still seeing text heavy posts from “friends“, that is because the algorithm is giving you more of any individual that you tend to interact with a lot (regardless of the type of post). You’ll still be seeing your friends make wisecracks about politicians and their recent encounters with goofy people on the way to work. As for your business page, expect to see your text only updates go off the radar.
Does this seem unfair to you as a business owner trying to market yourself on Facebook? Well, think of it this way. Ask yourself what you see most on your newsfeed. Best bet is that it is a funny cat video or an eye-catching photograph paired with a news article. The same goes for business pages. As already discussed this month, the most shared posts are ones with videos and photos.
Looking for a way to get better returns on your social media posts? Start adding photos with the links you share in your posts. Research showed that these types of posts get more clicks, likes, comments and shares. Also, Facebook’s new algorithms can now separate out memes versus-high quality articles. If you are someone who loves beautiful pictures with inspiring quotes, don’t expect a lot of traffic coming to your page by posting those all the time. Everything in moderation. Get creative and share a variety of quality content to achieve the best results.
Facebook and Twitter have given us the gift of a short attention span. When you do add text to a post, keep it short. The posts that get the most traffic are 50 characters or less. People are more apt to click on posts that get to the point quick enough to catch their eye. Also, don’t be afraid to be bossy and include a call to action! Surveys have said that people are more likely to complete an action if given clear instructions on what to do. Ask your followers to like or comment on your posts. Research showed that posts, where viewers are asked to take a course of action, got 3 more likes, 3.3 more comments, and a whopping 7 times more shares. Another fun idea is to get followers to fill in the blank, answer questions, or participate in a poll or contest.
In the vast world of cyberspace, standing out in social media is a tough thing to do. Don’t give up on it just because Facebook makes it difficult. With billions of people using the site everyday, it’s impossible for the social giant to display every post. This is why the algorithms exist and why the best content is what gets seen. Along with following the rules stated above, make each post count. Do your research first so that you know what posts best target your audience. Perhaps that means sharing a video versus adding a photo. Ask yourself what fits your message then tailor your post to that. While the occasional text-only post isn’t going to hurt you, in order to #BeAwesome you need to add a link, image or video to ensure that more people get the benefit of seeing what you have to share! 


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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#SocialIsntScary – Scared to Curate Content?

When it comes time to tackle social media, the vast majority of options can be pretty overwhelming. All the different platforms, including their strengths and weaknesses, means there needs to be a varied strategic approach. This also applies to curating content for all of these outlets. If the pressure of needing to sit down and curate your own social media content gives you the shakes, don’t worry. Here is a breakdown of how to gather content like the professionals do – without the spinal shivers.
First, it’s important to understand what curation means. Curating content means gathering content of the highest caliber that is targeted to your audience and then sharing it via social media. The ideal way to curate is to create or collect information, graphics, and other content, adapt it to your specific brand and demographics, and then use it to start a conversation. What are some techniques you can use to curate your own content?
Pay Attention
First, pay attention to what the industry experts in your niche are up to. Watch their content stream to get an idea for what inspires the most engagement. Be careful. No one likes a copycat. However, the work of others can be an excellent source of inspiration. Also, their trial and error will help you leap ahead when it’s time to post your own content.
Gather Resources
Do some research on statistics in your industry and then come up with a creative way to use them. Design an infographic. Create visuals with photographs or renderings. Make a video. Add your own spin to the numbers to get the information out there in a fun or more interesting way.
Don’t Ignore Commentary
Use your current audience to curate content. Did someone say something motivational? Share it! Did a comment make a valid point? Use that as a jumping off point to create a new post. Was there some engagement that got a particularly high response rate? How can you spin that into something you can use?
Collaborate
Work with others in your industry or field. Collaborate to create something amazing and then share the content. This not only benefits both parties in terms of saving time but also introduces each of them to the other’s current network and audience. Find influencers with an already established audience and work on something together.
Inspiration
Use the work of others to inspire you to curate content. Attend a fascinating workshop or local event? Use that to create content! Read a great ebook? Summarize the points that really hit home for you and share it with your readers. Enjoy that last Powerpoint Presentation? Take notes and use those as inspiration to share great snippets. There is inspiration everywhere. The key is to keep your eyes open and ask yourself how you can use it to create something interesting.
Tools
Worried about needing to be in constant creation mode? Don’t be. Set aside time to do the work and then schedule out the posts in a tool like Hootsuite. Hootsuite allows users to gather text, images, links in one place and then schedule them out for a future date. No need to be in curation mode every day.
These are just some of the ways you can approach curating content for your social media. The sky is the limit so there is nothing to really be scared of. Practice using some of these techniques this week and see if that doesn’t make curation a bit less painful.
If you are still frightened to take that first leap into content curation, contact us and let us show you the way! Don’t forget to #BeAwesome and remember that #SocialIsntScary.
 Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.


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