Tag: Content Management

#TimeManagement – Scheduling Your Content

Social media is an important part of your business, but it’s not the only part of your business. Yet some days it feels like we fall down the rabbit hole of social media information, losing hours of productivity without gaining ground on getting the word out to our customers. 

It doesn’t have to be that way.

One of the most effective #TimeManagement tools for social media involves scheduling your content. By having your posts and articles ready to go, ahead of time, you’re less likely to dive into real-time social media and get lost.

Using tools like Buffer or Hootsuite to manage your updates makes it even easier. Instead of logging into several different platforms, you can use a tool to update each branch of your social media outreach on one easy-to-use screen.

Create an editorial calendar. You schedule meetings, lunch breaks, and more, so give social media the time it deserves. Planning ahead means you can focus on a solid plan that can be measured and adjusted as needed. It’s an excellent time-saving strategy. The cost of time up front is more than made up within the first month of scheduled posting. It also helps with decision-making. 

Several studies have concluded that the human mind can only make so many decisions in one day before impulse control goes out the window. Seeing that you’ll be writing about “x” today takes away the extra focus you would otherwise need and allows you to divert that attention to something else that may need it more.

We hope these #TimeManagement tips help keep you and your social media campaigns on track. Do you have a plan in place? If so, let us know in comments! 
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

No Need to Start Over – Use Content Management Tools

For the month of March, my team is focusing on getting your online marketing back on track. Have you created, even used, some social media accounts but have let your content slip through the cracks? It’s okay. It can be daunting, as a small business owner, to keep juggling all the things you need to get done each day.
So, there’s a gap in your content. It’ll be all right. While consistency is important in social media and online marketing, a presence is better than no presence. Only this time, you are going to work smarter. There is no point in sending you back into the trenches without a game plan to make it work this time around!
What’s the magic to getting you ramped back up? It’s in knowing and understanding online marketing tools and resources. There are so many tools available now that take the stress, and sometimes the guesswork, out of staying on top of your online content.
Social Media Scheduling
There are many different choices but Hootsuite and Buffer are the most popular. They offer free accounts that will allow you to use many of their features. Scheduling software allows marketers to plan content ahead of time and then post it at the most opportune time of day.  Hootsuite also offers suggestions for content in case you are ever in a rut and need a little help. Buffer offers some insightful analytics as well.
This platform moves fast and can be difficult to keep up with. Good thing there are so many apps, websites and tools to help make tweeting more manageable.
  •        Bit.ly – used to shorten links in order to conserve space within that 140 character limit.
  •        CoTweet – an analytical tool to track engage and analyze conversations.
  •        Paper.li – a site that gathers online content and displays it in a newsfeed fashion. Can be used for content curation.
  •        Triberr – A community based site to join tribes of like-minded content creators.
  •        TweetDeck – a slick desktop management tool for Twitter uses.
  •        TwitterFeed – got some RSS feeds? This tool allows you to share your tweets through your feeds.
  •        Twitter Character Counter – This website is a simple to use box to copy and paste your tweets and edit them down so they fit the character limitations of Twitter.

Want to quickly, and easily, create high quality graphics for your blog posts and social media accounts? Check out Canva. This free to use tool is set up to churn out graphics and images in a speedy and hassle-free way. Take your online content from blah to wow in only a manner of minutes!
By planning ahead of time, you could be creating a month’s worth of online content in just a couple of hours. This would keep you consistent and relevant on the web but still free you up to work on your business and keep bringing in new clients.

If you implement some new tools and still find yourself struggling to keep up with your online marketing, contact us at The Social Media Advisor and ask for help! We thrive on helping small businesses #BeAwesome online!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, FacebookTwitterBlogGoogle+, YouTube, Pinterest, Instagram and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

New Year, New Habits – Building an Editorial Calendar

Are you new and just getting started with social media? Have you been using social platforms but feel like your engagement is suffering because you don’t have a solid strategy in place? Social media, like any other aspect of marketing, is more effective when a plan is established and followed. Success can be found by winging it but it’s not as likely, and not nearly as sustainable.
Building an editorial calendar is the essential first step when it comes to strategizing your social media efforts. A calendar is a tool that allows business owners to create and curate consistent content in a time efficient way. It breaks down content into platforms, number of posts per day/week, and scheduling for peak times.
Pick Your Platforms
Spend some time examining the diversity of the social media platforms to determine which sites will have the best impact for your business. Each of the platforms has different strengths and weaknesses and one-size fits all plans will fail in impact and efficiency. 
Then it’s time to figure out how often to post and that is also unique to the platform. Facebook posts should be no more than 3 – 10 each week, while Twitter needs at least 5 posts every day. On top of that, an examination of peak times of the day is necessary as well to ensure that posts are hitting at the most effective time.
Posting Times
If you have already been posting to social, the next step is to evaluate what you’ve been posting based on its rate of engagement. Certain posts will attract more attention than others. Start by scheduling and incorporating those types of content into your calendar and build from there.  Most of the social platforms offer some sort of analytics tool if it is not immediately obvious what is working and what is falling flat.
If social media is a new tool at your disposal, start thinking about what posts resonate with you the most when you are using various social media platforms. Check out some competition to see what type of engagement success they are having. Make some notes and use that as a starting point in developing your first editorial calendar.
Curating Content
Once you know where to post, when to post, and what types of content to post – it’s time to start curating content. The first priority should be original content. There should be some original content being created every week. The rest of it should be curated, which means finding content online that can be shared with your audience. When curating, it’s important to stay true to your targeted audience and your brand. Stay focused and on topic. Share information that would be interesting or beneficial to your readers.
To make this more streamlined, start compiling a list of resources. This would be websites, hashtags and other social media tools. There are many social tools available that will automatically offer suggestions based on recent content or a set of keywords.
January is the perfect time of year to begin implementing some #NewHabits, including developing an editorial calendar that can be used to make social media more impactful. If creation of the calendar is out of your wheelhouse or too time consuming, contact our Social Media Team for assistance. We’d love to help you #BeAwesome this year and really ROCK your social content!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

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