• Are you telling your brand story in social media?

Tag: Communication

#RelationshipsMatter – Message Someone You Haven’t Seen in Years



Friends come and go. It is a natural part of life. We grow up. We move. We change jobs. Throughout it all, the one constant is usually change. Occasionally, you may want to reach out to an old friend, or colleague, but navigating this process can be cumbersome. However, you can reconnect in so many ways, from social mediamessaging to good old fashioned hand written letters. If you want to kick it old school, you could even pick up the phone and make a call.  
Do a Little Research

There is always a reason to reconnect with someone, whether it is just to re-kindle a friendship or make a business connection. Once you know your reason then it’s time to do a little research to help guide your interactions and avoid possible awkwardness. Keep in mind the reason why you lost contact, it may be awkward to reconnect if the reason you stopped communicating in the first place was a bad one.
You may have known the individual very well a few years ago, but are you in the same place you were then? More than likely not and neither are they. Take a peek through their social profiles to see what they have been up to and what is currently going on in their life. You may find an opening to use to get in touch with them. Popping a Happy Birthday message across and following up or commenting on a picture are both great ways of softly reconnecting.
Connect!

The simplest way to reconnect with someone is by sending them a message, but avoid the generic ‘HI, how are you?’ lines as this usually leads to a short awkward conversation. Using your research try sending a more detailed question such as ‘Hi, saw you went to Hawaii this year. Did you have a great time? I went last year and stayed at (hotel name). Where did you stay?’. You are opening a channel of conversation based around a common topic. This could easily lead to branching out into other topics and building your friendship again.
If you are looking to connect with an old colleague the utilize some memories of working together, or find something that you know will interest them to share. Avoid coming across as a cheesy car salesman pushing a proposal that may not even tie in with their current activities. 
Reconnecting and building new relationships with people can be nerve wracking for some and does not always pan out but taking that risk and sending them a message does not cost anything and could result be socially beneficial. The holiday season is a great time to reach out and wish people well and ask how they are doing.
Who will you reconnect with this week? 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Be aware of who is presenting information about your company online

Buyer beware translates into owners beware in social media. Hiring someone to fill the shoes of your social media manager can make since in regard to time, but unless the individual is personally invested in your company goals, priorities and vision, you will need to invest in a lot of clean up later on.

Management consists of the following items:

• maintain branding
• management of profiles
• response and management of direct messages
• management and increase of followers
• management of product release campaigns
• active viewer response & interaction
• effectively enhancing SEO, SMO (keyword optimization)
• correctly creating profiles to maximize visibility on social media sites
• reporting traffic, communication and hits effectively

If you aren’t getting these things from your social media support team, then you aren’t correctly using your profiles or getting ROI on your time or investment.

These service can be outsourced or handled internally, but you need to have a clearly defined scope of work and milestone meetings to constantly revise or add to your marketing plan. Your social media solution should ebb & flow with times and market changes.

Contact us today to see how we can help you achieve these goals.

Find Your Customers On Social Media

 

So let’s take time to build our profiles on all of the popular Social Media sites & then find our customers? Hmmmm, this actually isn’t the way it should be.

 

 

Let me ask you the following questions & you let me know if you agree with the answers?

• Should your customer have to build a profile on a site where they have no common interest? No.

• Should you take time to build your profile on a site that your customers don’t exist – just because it is popular? No.

• Should you find your customers first, then develop your profile on those particular sites? Yes.

 

This post is straight forward. The purpose of networking online is to connect with others of like business, like interest & like industry.

Don’t waste your time doing something that isn’t worth doing because you will be harder to find & connect to.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor