Colorado Women In Social Media (CWSM) Archives

Tag: Colorado Women In Social Media (CWSM)

January 8, 2016
Social Engagement

Social Seven – Do You Value Your Social Media Fans?

Do You Value Your Social Media Fans?

Special Guest: Melody Jones of Social Media Management Services, LLC

This week we discuss the challenge of showing your social media fans how much you value them. These great tips help keep your audience in the front of your mind and marketing efforts.

Having fans and followers is so important because social media is such a social experience. One of the main complaints about brands is how they don’t pay attention to their fans. However, social media is all about relationships and conversation and not about how many fans you have.

Some basic ways you can show your fans that you care. One of them is to pay attention to what your followers are saying and comment back. Respond. In whatever way you need to, depending on the platform. Retweeting and thanking people on Twitter is often the way to go. Some brands will call out friends and followers by name. It is that easy to value your fans. But it does take persistence, patience, and daily monitoring.

What if your accounts are lacking in engagement? For example, when you are in a classroom and no one wants to raise his or her hand or go first. Having a tribe helps encourage followers to engage more in order to be a part of the tribal activity. Give them something to jump onto and participate in.

People like to be recognized whether it’s saying thank you or mentioning them. They liked to be called by name. Responding and replying is essential. It would be considered rude to ignore someone in person who asked you a question, why do it on Social Media?

In valuing our social media fans, what’s the appropriate amount of time? The quicker you can get to it the better. You need to respond to your fans on a daily basis. If you have a large brand and lots of activity, you may need a team of people dedicated to responding to followers. With a team it will be a lot easier. Create a marketing tribe.

Does response time vary by platform? There are stats available online for what fans expect in regards to response time on different social media platforms. Twitter is often less than an hour, while other platforms are more flexible.

What about negative comments? Everyone is going to get negative comments occasionally. The #1 mistake is to delete them. You need to respond as quickly as possible and give them a venue to continue the conversation offline. There are two reasons for that. One, deleting the comment or post will make the user angry. Also followers are watching how you handle the situation. If you manage to make it right, you could convert that customer into a fan.

These are some great reminders about the value of our fans. Appreciate your customers and your audience. Take the time to make that a part of your daily routine. It’s so worth it. You will keep your fans and followers and continue to grow as a brand.

Learn more about Melody and her company by visiting: http://socialmediamelody.com/

Think this might help you with staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Join us each week as Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor dive into conversations about Social Media Tools, News and Guests in the Social Media World!

October 8, 2015
Relationship Marketing

Denver Startup Week Recap – Thank You for Attending and Supporting Us!

I am truly humbled by the experience that I had at Denver Startup Week 9/30/2015. With the final number of registrations for our Panel was 963. The room was full to the brim in attendance on top of a few hundred people that were turned away due to maximum capacity in the space. WOWZA!

Here was the link for the event:

http://www.denverstartupweek.org/schedule/912-becoming-an-influencerhttp://www.denverstartupweek.org/schedule/912-becoming-an-influencer

Description:

“This panel will delve into the intricacies of utilizing social media to become a thought leader and influencer in your field and industry. This panel will highlight the expertise from a variety of social media experts and influencers who have used digital tools to position themselves as a thought leader. This session is applicable for anyone wanting to grow their personal digital persona, whether they are an employee, rainmaker, CEO, or intern in their current role.”

First and foremost, I need to thank Colorado Women In Social Media for submitting the event and for all of the time we spent on this little idea that turned out to be a great one! In preparing for this event, we spent the last few months in dialogue, documenting and compiling ideas. We sought out influencers that we follow online, received some fabulous feedback and quotes on their experience as an influencer and being approachable. I will note here – if you admire the work that someone else has done, you follow them and try to engage; it is worth the time to invest in relationships of those you admire. My biggest take away from this entire experience was the fact that we are all people doing what we love and so if you find us influential, we thank you.

The location was top notch, tech savvy and the attendees were deeply engaged. I’m not going to lie here, I has heartbroken about parking problems and having to turn folks away, but as the location stated, “Your topic must be that good!” Which we all deeply appreciated.

There was very little stress mostly because of the quality of professionals that are in our group. Each of us contributed so many of our specializes from tech to sound, to video topics that we are passionate about. From the responses on social media, in person and later via email, it seems as though all attendees walked away with value; which was the ultimate goal!

Here were a few tweets and responses about the event:

@HeathRost

People don’t do business with businesses, they do it with people they know, like and trust. #DENStartupWeek #CWSMInfluencer

@Bizologie ‏

@thesocialpro Best takeaway: pick 3 social platforms where your audience engages, do them well, do them consistently.

@Rachel_Really

@thesocialpro I loved the point about finding your niche and focusing on it. That affirms a ton of what I’ve gleaned from savvy biz owners.

@waylonia

Kurt Wolff Retweeted “Use hashtags sparingly” – yes #CWSMInfluencer

Social Media Advisor @thesocialpro

“Build Twitter Lists to Follow & Engage your Followers & Niche, Use Hashtags Sparingly” w/ @COWomenSocMedia #DenStartupWeek #CWSMInfluencer

@lafitara

Become more of an influencer, use more @Pinterest – yes, even the guys. #DENStartupWeek #CWSMInfluencer

@PMompreneur

ProductiveMompreneur Retweeted Social Media Advisor

Wonderful Tips!

Social Media Advisor @thesocialpro

“In addition to engagement in Instagram, use emojis & call to action in your Bio” w/ @COWomenSocMedia #DenStartupWeek #CWSMInfluencer

@sabinaclausllc

@thesocialpro #DENSTARTUPWEEK giving credit to @AllProWebTools @ExperiencePros @sabinaclausllc #CWSMInfluencer

@unit304

Overflow crowd and fun panel. #CWSMInfluencer #DENStartupWeek

@MikeBaltus

Love that @blab is getting shout outs during this panel event! #DENStartupWeek @COWomenSocMedia

@vineworksfilmco

Great info about being known, liked, and trusted in social media. @TinteroCreative #CWSMInfluencer #DENStartupWeek

@HeathRost

#PowerPartner with people who specialize in things that you don’t. #DENStartupWeek #CWSMInfluencer

@lafitara

Buzz word at #DENStartupWeek as a whole “engagement” #CWSMInfluencer

@designrangers

Apply 80/20 to social. What matters most? How do you decide where your influence has impact? #CWSMinfluencer @COWomenSocMedia

If you are interested in learning more about the Colorado Women in Social Media Group, please visit:

http://coloradowomeninsocialmedia.com/

We each have different specialties, niches and service offerings. We love to engage, connect and get to know you, so if you are interested in connecting deeper, let’s definitely do that!

Thank you to every person who registered, to those who journeyed out to attend and those who were able to hear our panel. Special thanks to my social media sisters for knowing how to #BeAwesome in all that we do!

~ Social Media is changing the way people do business. Don’t get left behind ~

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars

Free + Free = Win!

Are you telling your brand story in social media?

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