Tag: Budget

Social Seven – Budgeting for Social Media Ads

Here are some tips on how to budget for paid ads in social media and how to set yourself up for success.
Tip #1: Credit Card Safety
If you have really struggled with Facebook charging too much for adds or having fraudulent charges show up on your credit card, there is something you can do. Go to the store and get a Visa gift card. Put on there the exact budget for what you want to do. That way it never interacts with your bank account or credit card. The cards can be refilled as needed.
Tip #2: Don’t Rush
You’ve got to be able to look at advanced features. Do not rush through creating your ads. Facebook, in particular, has a lot of options for paid advertising. Twitter, Pinterest and other platforms now have options for paid advertising. There are more opportunities than ever to get higher visibility syndicated as a sponsor. With that knowledge, however, comes the ability the mess up. If you rushing through the ads, you are going to run into situations where you are overcharged because you didn’t pick an end date or you didn’t pick the right keywords. You have to be really specific with your target.
Tip #3: Images
Images are going to make a world of difference.  People like images so include clear, crisp, attractive images in your ads.
Tip #4: Keywords
Think about all the keywords in your ads. Who’s your demographic? Who are you trying to reach with this ad? Then speak directly to them. Don’t copy another company’s keywords. Your demographics are not going to be the same.
Tip #5: Your Budget
What is an ideal amount of money or a sample budget for social media ads? People are going to disagree but your budget is your budget. Remember that. Don’t let anyone suggest an amount you aren’t comfortable with. You can go as little as $5 a day in any ad on Facebook. If you wanted to run a campaign for five days, start off with a $25 budget ($5 a day) and track your results. It’s small but you will be able to see some results.
There is a theory that if you don’t spend more that you won’t get bigger results. However, how are you ever going to be comfortable and confident with this if you don’t try? Start small. You may find that the smaller ads have a better or more significant reach. Tracking and monitoring is important. This will help you establish an ad strategy.
Tip #6: Advanced Options
Make sure you are checking all of those advanced options. Check every single section. If there is a down arrow, you need to be clicking on it and opening that section to make sure that all options are combed through. Some of the Facebook ads allow you to pick your start date and time but others don’t. You will only know that by clicking on an area and answering the questions.  Do I want to boost this post? Do I want to get more traffic to my website? Do I want to boost this page for more likes? Am I going to pay to have my new call to action visible?
Tip #7: Ad Location
What about the ad space on the right side of Facebook? Should you use that square shaped ad on the Facebook newsfeed? If I am scrolling the feed and I already ignore that side of the screen because they are all ads, this might not be the best place to purchase an ad. Consider using other options such as desktop and mobile advertising. Viewers are now well trained to ignore the areas of the screen where ads are more likely to be placed.

Think this might help you with budgeting and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live! 

 Join us each week as Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor dive into conversations about Social Media Tools, News and Guests in the Social Media World!  

#GiftYourBusiness – Gift of Budget

There are new social media tools being created every day. Many of these tools make the process of curating and scheduling content more efficient and less time-consuming. When it comes to running your own business, saving time is one of the most important aspects of becoming profitable. Therefore, one of the best ways to gift your business this holiday season is to sign up and incorporate some free social media and online tools into your daily routine. Here are recommendations for some of my favorite free social tools.
Canva
Since visual content is so important to social media, a tool like Canva is invaluable. Canva allows users to create social media and marketing images quickly and easily. These high-quality, easy to design images can be used anywhere. Not everyone is a graphic designer or has access to photo editing software. Canva eliminates the need for either of those and makes image creation simple and amazing.
Buffer
For those maintaining a presence on Twitter, Buffer is a fabulous free tool. Buffer allows users to track their follower activity and gives suggestions as to the best time to post or schedule tweets. It has built in scheduling and analytics. The analyticsmeasures all major engagement statistics for posts on the major platforms.
Hootsuite
If we were to log into social mediaevery day, all the time, nothing else would ever get accomplished. However, it’s important that our brands remain reliable and visible on each of the social platforms to maintain our following. Hootsuite is a widely known and popular tool for scheduling out content. It has also RSS feed capabilities and allows users to interact on various platforms via one place.
Commun.it
Another tool that is nearly essential for Twitter users is Commun.it. This tool is based on the need to stay on top of relationship management within the platform. It tracks all the major interaction on your Twitter account and automatically works to nurture and engage fans and followers on the site.  The tool monitors what others are saying about you, your brand and your business. It also shows who is linking to your site, discovers new leads for you, tracks who follows and unfollows, and reports back on community engagement. There are options to auto-engage people who follow, mention, post or retweet your content. This helps keep Twitter accounts relevant on a platform that moves very quickly.
Paper.li

This tool provides an area online to automatically curate and organize content based on chosen topics. It is displayed in a visually appealing newspaper format. These newspapers are a great place to gather together content into a readable feed. Feeds can be organized by topic or by type of media. Users can create multiple newspaper feeds at a time and can follow people, lists, and hashtags. It also has the capability to follow Twitter lists without actually following them via your own Twitter account.
These are just some of the tools available to make life and work easier for business owners and marketers. All of these tools offer a paid upgrade option with additional features in case you stumble upon one you just absolutely love and want access to additional benefits. However, each of these tools can be incorporated into your company today at no cost to you. So, give your business the gift of both time and money this holiday season by finding tools that make you more productive.  Use all that extra time you now have to come up with even more ways to #BeAwesome!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 


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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

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