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Are you telling your brand story in social media?
Tag: #BeAwesome
#AwesomeTools – Social Media Scheduling Tools
One of the best ways marketers have found to reach potential customers is with social media. When social media first emerged, this was fairly easy because there was really only one platform—Facebook. But now, there are dozens of different social media platforms including Twitter, Instagram, LinkedIn, and even video formats such as YouTube.
If you are working in marketing, it can be a nightmare trying to juggle all of these platforms and reach as many customers as possible. But it doesn’t have to be this way. There are now apps available that can help with social media scheduling. Three of the hottest tools on the market are Buffer, Edgar, and Hootsuite. Let’s take a look and see what they have to offer.
Buffer
Buffer is a scheduling tool that allows you to upload your posts and set them to post at whatever time you need. It also allows you to cross-post to multiple platforms including Twitter, Facebook, Instagram, Google+ and Pinterest with just the click of a button.
Buffer offers multiple plans for different users including the option to have a single user platform. If you have a big team and need many people to have access, Buffer allows you up to 25 additional team members. You can connect up to 150 different social media accounts which makes managing multiple brands a breeze. Buffer has a free account option which is perfect for people who are managing just one brand.
Edgar
Edgar currently only works with Facebook, Twitter, and LinkedIn, but it offers a range of flexibility. What makes Edgar so special is the ease of recycling your content. You can set a schedule that makes sense for your platform and Edgar will automatically re-share your content in a loop, so you’re getting the most out of your posts. Edgar allows scheduling for one-off posts too, so you can fill your social media to suit your needs. They keep their pricing structure simple, too with just one pricing option available.
Hootsuite
Hootsuite is another option for scheduling your posts to automatically publish on your social media platforms. You can even bulk upload messages to save you a ton of time! Hootsuite supports Facebook, Twitter, Google+, LinkedIn and WordPress. What I love most about Hootsuite is their extensive data and analytics. You can analyze your data in real-time so that you can make better decisions about what material to post to your various platforms.
Hootsuite also offers a thirty-day trial that allows you to take it for a test run before you purchase one of their many plans. Chances are, there will be a plan that fits your business’s needs.
Social media marketing doesn’t have to be stressful. By using the apps and tools that are available to you, you can schedule your posts and save yourself some time and headache, allowing you to focus on other parts of your business.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
#AwesomeTools – Where to Share Your Blog
Blogging has come a long way in the world over the past ten years. What started out as a “web log” was really just an online diary for people to share their thoughts, feelings, and experiences with the outside world at large. But then, something amazing happened.
People realized that blogs could be used for serious topics, sharing inspirational messages and more – helping businesses spread topics that are related to their work while helping to establish their brand in their corner of the highly competitive business world. But there is no real point in keeping a blog if no one reads it. That’s why it is so important to learn how to share your blog properly so that it gets the optimum number of views and brings in your potential customers.
Many don’t realize that if you post the same blog word-for-word on multiple sites, then Google will flag you and your blog. That means that if someone types your subject into a search engine, then you will be way down the list and probably not be found as a result. So how do you bypass this?
One easy way is to use social media accounts as a means of linking back to your original blog post. A really great way to do this is with Pinterest and LinkedIn Pulse. Most people think of Pinterest as just a means of sharing craft projects, but it also allows for a variety of different interests to be shared.
LinkedIn is popular as a means of connecting with people in the business community, but LinkedIn Pulse is a publishing section that allows you to copy your blog in without being penalized by Google. This is an invaluable tool to reach your desired audience with your blogs. LinkedIn Groups and Facebook Groups are another way to share your blogs, but be careful that you follow their rules and regulations so you don’t get accused of spamming.
Another tool that really helps you with finding and sharing material is Triberr. This tool allows you to set up your blog content so that you can find similar blog articles, share these with your followers, and also cross-post your own blogs with those that you find. The concept behind the website is that you set up as part of a “tribe” so that you can network and expand your brand base.
Have you heard of Quora? This site allows people to ask questions and have experts in the field answer the question. You can set yourself up as one of these experts and reference back to your blog as part of your response.
There are many ways to network your blog to others so that you can get around Google’s penalties for multiple posts. All that it takes is some savvy planning on your part and you can use your blog to help expand your brand recognition.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
#KindnessIsAwesome – Loving Your Clients on Social Media
We all know the power of social media for getting new customers and building a community. After all, the purpose of spending all those dollars and hours is to create engagement. And when social media works, it’s magic. Those positive reviews and comments make us feel great and make it all worth it.
If getting feedback on social media makes us feel good and helps our business, then it’s a pretty good bet that it can do the same for our clients. If you are looking for a way to how your clients a little extra love, then social media is the perfect place.
8 Ways to Love Your Clients on Social Media:
1) Say Thank You: Showing appreciation goes a long way and doesn’t cost you a thing. Thanking your client will make both you and your client feel good.
2) Celebrate Them: When your client or one of their representatives does something noteworthy, mention it on your social media. Pro Tip: Be sure to follow your customers on social media if you aren’t already.
3) Write a Review or Testimonial: If you know and use your client’s product or service and you appreciate it, talk about it. If you are comfortable and it is appropriate, leave a review on their social media profiles or share a testimonial on your own pages.
4) Share Their Content: If your clients have content that makes sense to share on your pages, then you should spread the word! Take a look at what they have, ask if it’s ok for you to post. Always be sure to give credit and/or tag when you’re sharing their content. If they have posted the content to their own social media pages, then sharing, liking with a comment, or retweeting will probably do the trick.
5) Support Their Events: When your clients hold events, share the information with your own social media community. To show real support, attend the event and post a photo with a tag.
6) Feature Them: A great way to recognize the accomplishments of your clients is to feature them in a post with a company or personnel profile. These type of posts can help your social media community get to know both you and your client better.
7) Reward Them: We all like to be rewarded. Special offers or exclusive promotions can make your clients feel special and appreciated.
8) Collaborate: Inviting a client to write a guest blog or offering to provide them with a post or blog article is a great way to connect with your clients.
Loving your clients on social media will reap big rewards. It can help strengthen relationships, improve job satisfaction, and help the bottom line. It doesn’t cost must and it’s simply a nice thing to do.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars
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