#BeAwesome Archives - Page 23 of 27 - The Social Media Advisor

March 15, 2016
Content Marketing

#ReviveYourMarketing – Repurpose and Reuse Evergreen Content

If you are producing your own content – whether it is for social media, a blog, or online article sites – it’s essential that you understand the relevance of evergreen content. Evergreen content is anything you produce that can stand the test of time and still be useful. Most of your content will be designed to be timely so that it is keeping on top of industry trends or attracting visitors searching for something specific to what is currently happening in their lives. However, creating contentthat can be recycled and used again that also holds up regardless of current affairs gives people a way to stay relevant to their audience.

Types of Evergreen Content

The best way to explain evergreen is to give some examples of content that falls into this category. When creating evergreen content, you want to avoid dates, trends, or commenting on current affairs. Some of the best evergreen pieces consist of “How to…” guides or tutorials. These generally don’t need to be updated over time and can be used to help potential followers find you online.

Another example of popular evergreen content would be creating lists. Lists of various resources or recommendationswithin your industry attract both industry newbies and like-minded individuals seeking validation. If your lists include links, you will need to remember to check them from time to time.

Really anything that encourages people to visit your sites and find out more about you is the type of content you want to create again and again.

Reuse Your Evergreen Content

While you can let your evergreen content just sit there and slowly attract attention using SEO techniques and practices, there is another way. If you take a stance to strategically use this content to garner more attention, reusing evergreen content can dramatically increase your viewership. Understanding which pieces of content are evergreen allows you to schedule them on a regular basis in order to continue attracting attention.

Periodically post this evergreen work to your social media channels. Since you gain followers all the time, these posts will be new for much of your audience. This will keep you from having to constantly reinvent the wheel and come up with new content which will allot you the occasional break.

Repurpose Your Evergreen Content

Some of your content won’t exactly fit into the evergreen mold. Maybe because the industry has changed a bit since you first wrote it or because there are references to current events or affairs within the piece, not everything you write can be edited into an evergreenitem. However, much of your previous content may only need a bit of tweaking to convert it to something you can use repeatedly. Reviewing and repurposing your content to match up with your current needs is a great use of your time and resources.

The whole goal of focusing on evergreen content is to increase your efficiency and help with your content management. This is especially true during periods where you are experiencing a lack of inspiration or do not have the time to create something new but want to remain consistent online.

If you aren’t where you want to be in social media, we’d like to help you #ReviveYourMarketing and get back on track and successful. Need a helping hand or just some encouragement to #BeAwesome? Our team at The Social Media Advisor gets pumped to help business owners take a lead with their social and create something amazing!

~ Social Media is changing the way people do business. Don’t get left behind ~

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars.

March 8, 2016
Social Engagement

Stagnant on Social Media? Re-engage Your Audience!

There was a time where anything you did on social media would make an impact. However, billions of people are logging in and using these platforms everyday. Complex algorithms mean that most of what we post won’t hit many feeds. As a busy professional, perhaps you’ve just ran out of time to really get creative on social or you’ve gotten into a rut of posting the same content over and over? It could just be that you are experiencing a bout of social media fatigue instead. There are many reasons you’re social media has gone stagnant but that doesn’t mean you have to accept that fate! Here are some ways to switch up what you are doing on your social sites to #ReviveYourMarketing and re-engage your followers.

You Have to Give to Get

Yes, your goal on social media probably has to do with signing more clients or getting more sales. That’s all right. It’s important to remember that social media is not your website. The 80/20 rule of posting only 20% of your own content exists for an important reason. People do not want to develop connections with businesses – they want relationships with other people. This means creating content that has no ROI other than engaging your audience. It also means becoming an expert or influencer in your niche or industry. To do this requires an investment of time and energy. However, that is how to gain true social media ROI.

Remember to Engage

If you are caught up in a loop of just creating and scheduling content, you are missing out on the most important aspect of social media. Social media is intended to be social! This requires you to regularly read, comment, ask questions and share other people’s content. It means using social media not just as a business owner but also as a follower. Participate in conversations and groups. Engagement is the key to active social media. Therefore you need to become an active participant.

Clean Up Your Social

It’s easy to get caught up in the pattern of just following any individual or company we might have an interest in. However, the more people you follow – the more clogged your feeds become. That’s a lot of content to go through on a regular basis, much of which isn’t worth the precious little time you have to browse. A better option is to get clear on which accounts are worth watching. Who inspires you? Which ones do you really take the time to stop and read? Which social platforms are still fun for you? Once you have your list – unfollow and ignore the rest. You don’t have time to follow accounts that aren’t encouraging you to be better on social media.

Let It Go

There is a ton of advice out there. It can be way too easy to get hung up on doing things the “right way” even if they aren’t working. It’s essential to monitor, analyze and evaluate what is and is working and be willing to toss techniques that don’t produce results. It’s perfectly okay to get creative and try new things to see whether or not they work. Leaving a social platform that doesn’t do it for you – is also just fine. Give yourself permission to evolve and change and try something new.

You’ve Lost Your Magic

All of us get caught up in the loop of productivity and projects. If your social has become just another thing you need to get done, then it’s not just your audience that has lost interest in engaging online. Time to take a moment and remember why you started in social media to begin with. Social is important but it’s not a requirement. If you simply hate it, walk away or hire someone else to manage it for you. The best social media accounts are ran by brands that love what they are doing and love sharing it with the world. These accounts become inspired by interacting with their followers and keeping their feeds full of great content.

Do you need some additional help or support? Want to hire someone else to handle your social media so you don’t have to? Our social media team loves this type of work and wants to help you #BeAwesome!

March 1, 2016
Content Marketing

No Need to Start Over – Use Content Management Tools

For the month of March, my team is focusing on getting your online marketing back on track. Have you created, even used, some social media accounts but have let your content slip through the cracks? It’s okay. It can be daunting, as a small business owner, to keep juggling all the things you need to get done each day.

So, there’s a gap in your content. It’ll be all right. While consistency is important in social media and online marketing, a presence is better than no presence. Only this time, you are going to work smarter. There is no point in sending you back into the trenches without a game plan to make it work this time around!

What’s the magic to getting you ramped back up? It’s in knowing and understanding online marketing tools and resources. There are so many tools available now that take the stress, and sometimes the guesswork, out of staying on top of your online content.

Social Media Scheduling

There are many different choices but Hootsuite and Buffer are the most popular. They offer free accounts that will allow you to use many of their features. Scheduling software allows marketers to plan content ahead of time and then post it at the most opportune time of day. Hootsuite also offers suggestions for content in case you are ever in a rut and need a little help. Buffer offers some insightful analytics as well.

Twitter

This platform moves fast and can be difficult to keep up with. Good thing there are so many apps, websites and tools to help make tweeting more manageable.

– Bit.ly – used to shorten links in order to conserve space within that 140 character limit.
– CoTweet – an analytical tool to track engage and analyze conversations.
– Paper.li – a site that gathers online content and displays it in a newsfeed fashion. Can be used for content curation.
– Triberr – A community based site to join tribes of like-minded content creators.
– TweetDeck – a slick desktop management tool for Twitter uses.
– TwitterFeed – got some RSS feeds? This tool allows you to share your tweets through your feeds.
– Twitter Character Counter – This website is a simple to use box to copy and paste your tweets and edit them down so they fit the character limitations of Twitter.

Images

Want to quickly, and easily, create high quality graphics for your blog posts and social media accounts? Check out Canva. This free to use tool is set up to churn out graphics and images in a speedy and hassle-free way. Take your online content from blah to wow in only a manner of minutes!

By planning ahead of time, you could be creating a month’s worth of online content in just a couple of hours. This would keep you consistent and relevant on the web but still free you up to work on your business and keep bringing in new clients.

If you implement some new tools and still find yourself struggling to keep up with your online marketing, contact us at The Social Media Advisor and ask for help! We thrive on helping small businesses #BeAwesome online!

~ Social Media is changing the way people do business. Don’t get left behind ~

February 23, 2016
Brand Storytelling

#LoveYourBrand – Why You Should Be Your Brand Online, In Person and In Print

You’ve created your own business and you’ve spent time brainstorming branding and marketing. The impression you’ve sent out into the world is important. It generates income, builds your client list and protects your reputation. However, the bottom line is that you are your company. You built it. You make sure the work gets completed. You go out and represent your company with vendors, power partners, clients and potential customers. This is why you are the central and most essential element of all of your branding efforts.

Once all the layers and curtains have been pulled back, the heart of your business is you. Whether it is intentional or not, you are the MVP of your company. Being true to who you are, and what you believe in, should be the core of your brand. By keeping you as the foundation of all of your business efforts, the business stays authentic and true as well.

This is especially true if you have taken the time to really figure out what you stand for. What is your mission, your vision? What are your goals? What is the image you want to project to the public? What is your purpose? What are your passions? How do they relate to your work? Jot the answers to these questions down. It will create a map of your personal and business brand.

There is a lot of chatter about the Like, Know, Trustbusiness relationship. It is a common sales concept. The reason is that people make purchases based on emotion and then they bring logic to the equation. Building up trust between you and your audience means they will be more receptive to hear your message and invest in your product or service. How will they get to like, know and trust you if they aren’t even sure about who you are? This is certainly an issue with smaller businesses and service providers. Your logo cannot build a relationship with a customer.

Business owners can always create branding that representstheir company. However, if you leave out the heart of your business – YOU – then it will always feel like there is something missing. Take pride in what you have built. Invest in some professional photography and incorporate that into your marketing efforts. Let your audience really get to know you. Inject your persona into all of your marketing including your social media, website, networking events, and printed materials. Leave your social fingerprint and brand on everything you create.

In a world of online chaos, the only way to truly stand out and get attention is to bring your passion to the conversation. A brand without a personality is static and does little to inspire people to sign up for what you are offering. The keys to successfully branding yourself are 1) understand what it is you represent and 2) incorporate those qualities into everything you do.

Need some support or an extra push to get started? The Social Media Advisor team can help you discover and promote YOU and your brand. Let us show you how you can #BeAwesome online!

~ Social Media is changing the way people do business. Don’t get left behind! ~

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars.

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