Tag: #AwesomeInSocial

Learn how to be a Social Media Manager in #BeAwesome In Social Media Workshop

http://www.thesocialmediaadvisor.com/social-media-training.html
Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeInSocial – People Are Searching You Online…What Are They Finding?

When was the last time you searched for you or your company online? Most consumers will start their search online before ever using your company. Reviews, social media interaction, comments left on product pages, website ease of use, and more are key factors in determining whether a new customer or client will do business with you.
When you consider that online reviews are the key to people’s trust in your business, the choice is clear. You have to know what people are saying about you. A recent survey by BrightLocal states that 84% of people will trust an online review the same as word-of-mouth.
This means it’s more important than ever for you to take control of your social platforms. You want those conversations to happen with you and your social channels. That’s not all. Knowing how they find you can help you identify new opportunities to reach customers on platforms that you’re either not using or have underdeveloped. In some cases, it can even help your company evolve to meet the changes of your customer base.
I’ve compiled a list of ways to find out how you’re being searched.
Use Multiple Search Engines
If you want to know how people find you, the best way to begin is by using Google or Bing to see how you measure up. A key point here is to use your browser’s private browsing feature so that your previous searches don’t affect the results. Google uses “Incognito” and Firefox has “Private Browsing” but they both work the same.
Do a search for your business name and see what the first page results are. You’ll likely find your website/blog, Facebook page, review sites like Yelp, online listing platforms like Google My Business, and other social networks.
After that search is complete, you’ll want to try search terms that could drive people to your business. Start with your website. Most website analytics will track the search terms that get people to your site. Compile that list and start searching. Where do you stand in first page ranking?
Next, you’ll want to do a local search for your business using key terms related to your work. This one is easy. Take your most popular key terms and add your town to the end of the search. A repair shop, for instance, would search for “car shop in [town name]”. If you offer particular services, make sure you use those terms as well. Where do you stand?
With this list, you can determine where your business is showing up and note the places where it should be listed, but isn’t.
Social Media
Make sure you use Twitter and Facebook’s search options to see what people are saying about your business. Search your business name first. What do you find? If your business has a more common name, you can add keywords to the list. This is a search you should often perform, since it helps you stay on top of customer complaints and celebrate business successes.

Also, your online presence will play a big factor in the impression you make to anyone searching for your business. What are they finding? Are the accounts current – or have they not been updated in ages? If you have social media accounts active, showing a lack of current content makes the audience believe you are no longer investing in your business. It’s better to not have an account at all then to have one that hasn’t been updated in ages.

If you have been posting recently, does that content coincide with your branding strategy and goals for the current year? Or is it random and confusing for your audience – sharing content that appeals to you but isn’t strategic can be damaging and counterproductive.
Set Up Analytics
You can use Google Alerts to search the web for keywords related to your business. Those results will be sent to your inbox as often as you wish. Social media platforms like Facebook now offer analytics, and you’ll want to keep track of those. Google My Business offers insights for your business listings. As mentioned earlier, you can also set up your website analytics to find out how people are tracking you. The tools are available, so make sure you use them.
Once you figure how they find you, the next step is to make it easier to connect with your business. The key to success is to keep on top of this. Your online reputation and being #AwesomeInSocial work hand in hand in convincing potential clients to contact you and set up a discovery session.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeInSocial – Improve Your Credibility with Robust Social Proof

Influence and word-of-mouth are cornerstones to your credibility. This builds social proof. Social proof is the social pressure for consumers to purchase a product or service based on the reviews and influence of others. The more social proof you have, the more customers and clients you’ll gain. It becomes easier as the social proof increases.
But how do you gain a robust social proof?
You gain it through testimonials, ratings and reviews, influencer endorsements, media logos, certifications, subscriber counts, social connections, social shares, clients, and case studies.
Testimonials
A testimonial is a statement made by a customer or consumer that provides an objective viewpoint. This “outsider influence” is something you’ll see more of in this list. It’s important to note that testimonials involve stories about how your product or service bettered their lives in some way. It’s similar, but not the same, as reviews.
Ratings and Reviews
Think about the last time you purchased something online. If the rating was available, did you look at it? Did it influence your buying decision? Of course it did. And if reviews were available, you likely read a few of those as well. The scoring system of a rating is a powerful influence in social proof. A review usually accompanies a rating. The greater your number of ratings and reviews, the more power it holds over the viewing public.
Influencer Endorsements
Influencer Endorsements aren’t the same as testimonials. An influencer is a well-known person or business who has a heavy social media following. A mention of your business, product, or service can cause an instant rise in social proof. It’s a mutually beneficial relationship, as your willingness to connect with them builds their credibility. Keep in mind that their reputation is just as important as yours.
Media Logos
You’ve noticed these before, and likely didn’t realize it. “As seen on…” is an excellent example. It’s important to note, you can only use these media logos if you’ve actually appeared on their networks, in their paper, etc. Misrepresentation of your credentials will destroy the credibility you’ve tried so hard to develop.
Certifications and Case Studies
Certifications and case studies are professional endorsements of your credibility. They prove your expertise, and therefore increase your social proof.
Subscriber Counts, Social Connections, and Social Shares
All of these combined build a pressing need to go along with the crowd. Like reviews and testimonials, the more you have, the more you’ll gain. It may take five years to get 10k subscribers, but the next 10k could take one or less. The more influence you have socially, the more people accept your credibility.
Clients and Word of Mouth
Word of mouth is still as strong as ever. People are more influenced by those they know than those they don’t. If a happy client spreads the word about your work, social proof will naturally follow.

Now you know the best ways to build your social proof. Building momentum is key to successfully enhancing your credibility. Take the time to do it right, and you’ll be #AwesomeInSocial.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

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