Tag: #AwesomeBios

#AwesomeBios – Promoting Your Offers in Your Bio

When we first talked about building your #AwesomeBio, we mentioned that it was necessary to include a Call To Action. If you have an offer for your potential clients and customers, you have a call to action ready to go.


Bios are the profile sections on main social media pages. You recognize them as the About Us areas. Each social media platform functions as a powerful internal search engine. Therefore, fully fleshed out bios that are loaded with the right keywords are how people will find you. We talked at length about marketing on different social media platforms to gain a return on investment here. This offer that you provide is something called a lead magnet. It’s a way to turn social media browsers into potentially loyal customers.


When you promote your offer, stay away from clickbait titles. A person wants to know exactly what they’ll receive for clicking your action link. Don’t make them doubt your credibility as an honest business. Put only one offer in your bio. It’s a great idea to build a social media campaign for particular offers. Keeping the same one may grow stale, and your current customers want in on the action, too. A long term customer or client is worth its weight in gold. As a matter of fact, 80% of your company’s future revenue will likely come from 20% of your existing customers. Lee Resources Inc., a trusted consulting firm, conducted research about customer retention. They found that attracting new customers will cost your company five times more than keeping existing ones. 

Your offer should involve scarcity. Scarcity is a time limited option that triggers the urge to buy or take on the offer. Without this, it’s too easy for a potential client to wander away from your site. Even with the best intentions, there is no guarantee that they will remember to return and take you up on your offer.


When setting up your promotional offer, keep these three things in mind:
  1. Use short links for character-limiting platforms.
  2. Keep the promotion valid and up-to-date.
  3. Make the offer limited time to induce the urge to buy.
  4. Make sure the link goes directly to the sale, signup, etc. that you’re promoting. Otherwise, it feels like a scam.
  5. Create unique offers, bonuses, etc. unique to the platform you’re using. Consider it insider perks that make people more likely to follow you on their preferred platform. Experiment to find out which perks work best on which platforms. You may be surprised!
  6. Track your results so you can gain a deeper understanding of your customer base.

Your bio (with the offer you provide within it) becomes a first impression technique for anyone who doesn’t know or understand what you do. Take the time to develop one that’s right for you, while keeping it specific to your social media platform, and you’ll gain a loyal following of enthusiastic customers and clients.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeBios – Why It’s Essential to be a Bio Completionist

Consistency is a foundational element to for like, know, and trust concept. It’s a core fundamental for your brand, and if it’s not, it should be. One way to ensure consistency is to complete your bios on every platform you use. They should tell your viewer who are you are, why they should care about you, and what you want them to do next.


In addition, you’ll want to include a professional photo since an image will stick in the mind longer than written text. You’ll want your bio to be personal, compelling, and shareable. Ensure it contains ALL of your links (if possible). Most of all, include a powerful call to action.


You need to develop four levels of your bio so that you can keep things consistent across all platforms. They are a full bio, a short bio, a mini bio, and a tagline or byline-type bio. Check out this article we wrote if you want to know more about developing your perfect bio.  


Full Bio (500 words or less): Website and Blog
A full bio should contain most of your information. It should be compelling and list all of your relevant accomplishments.


Short Bio (Two paragraphs, max): Professional Publications, Shop Stores, Bio Sections on Professional Sites (Who We Are, About Us, etc.), and Extended Bio Sections for Social Media Platforms like Facebook, Pinterest, LinkedIn, and Instagram


A short bio should contain who you are, why your readers should care, and how you’ll help them in their lives. Tailor your accomplishments to whichever platform you use.


Mini-Bio (Two sentences, max): Business Cards, Bottom of Articles, and Short Bio Sections on Social Media


A mini-bio is one that covers most bio needs. You can extend a tagline bio into the two sentence one with ease.


Tagline Bio (One sentence): Extremely Short Bio Sections like Twitter, Bottom of Articles, and Print Publications like Brochures.


Here is a formula we like to use in developing a tagline (or byline) bio: “I do ____ for ____, so that they can _____.” A tagline/byline is the perfect intro to most of your other bios. It’s the special interest attention-grabber that makes the world curious about who YOU are.


Here are some quick tips:


  • Don’t use filler words to make you sound more impressive. You don’t have the space to waste.
  • Make sure you add some color and spice to your bio (your personality)
  • Include hyperlinks whenever possible to your store, site, newsletter (with your lead/bonus) and social media hubs. Make it easy for people to find you on their preferred medium and you’ll have grateful customers and clients.
  • Adapt your bio as your business adapts. It’s not set in stone!

Your bio is what makes potential customers and clients interested in your work. Emotions are the primary reason people make purchases.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeBios – Picking Images For Your Bios

When inputting your bio information on the various social media platforms that you want to associate with your business, it can be tempting to rush through the process in order to get started. I implore you to avoid this urge, and set aside time to really flesh out the bio areas of each site to optimize your profiles. Why? Because it will make it easier for your target audience to find you.

Once they have found you, however, you need to grab their attention if you want to convert them to followers or leads. You will only have seconds to do it. What is the best practice for extending the amount of time that a passer-by lingers on your profile? Using the right images.

Visual Content

We are a visual people. In fact, over 65% of people are visual learners, mainly due to the fact that 90% of all data processed by the brain is visual in nature. Before live video came along, photos were the most engaging type of content on Facebook with an overwhelming 87% interaction rate with viewers. Facebook data is so convincing that the social media giant adapted its algorithm so that text only updates weren’t given as much priority – and then implemented a method to the color the background of text only posts in order improve their reach.

The Right Images

Understanding that you need to use images in your bios and profiles is just the first step. It’s even more important to recognize what makes a great visual! Just grabbing something off-hand is not ideal. The image needs to be clear, crisp and engaging. It should also match your branding.

This means understanding resolution. The detail that a photo or image holds is its resolution. The higher the resolution, the better detail which makes the image look better. It’s measured in various ways but the key is to understand that you always want to use an original, or high resolution, version of an image in your marketing. Find out more about resolution at this website.

Ask around. Gather your brand advocates, your fans, and your cheerleaders, to make sure that the images you’ve selected are not only visually appealing but they make sense for what you are trying to accomplish. A confused lead is a prospect that moves on and finds something that makes more sense for them.

Copyright

The other error we see way too many small businesses doing is using images they do not own. The temptation to grab a stunning graphic off the internet and use it for your purposes should be avoided at all costs! What you don’t know about copyrights, trademarks and licenses can hurt you.

The best practices to engage in are to:

1. Purchase stock photography from reputable sites like Shutterstock, iStock, Dreamstime or Deposit Photos.

2. Download FREE stock photography from sites that offer images with no copyright or license concerns. (Always read the details on each image to be sure!) Our favorite sites are Pixabay, Pexels and Unsplash.

3. Take your own photos! Or enlist the help of a photographer that you know that will take photos that belong 100% to you and your brand.

If you have already uploaded profile pictures, cover photos or other bio images that don’t meet these standards, don’t fret. Just go find better images and get them uploaded as soon as you can. Your images are the perfect complement to your expanded, detailed bios. The bios will ensure that your ideal clients find you and the images will make certain that they stick around to find out why you are the perfect fit.

Just another way The Social Media Advisor team is encouraging you to #BeAwesome with your online presence and social media!

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeBios – How Your Bio Helps People Find You

Most people miss this important section in their Social Media Accounts! Do you know what it is? Bios. A bio is the first impression for anyone who doesn’t know or understand what you do. Not only is it one of the first things people see, it’s also the heart of the social media platform’s internal search engine.


The bio can be a section that says bio or it can be part of the “About Us” area. Either way, it’s a key part of your profile, and is usually set up at the beginning of your account. If you haven’t looked at it in a while, you’re not alone.


A fully fleshed bio loaded with the right keywords are how people will find you. The way you write them will vary depending on the platform. For twitter, you have 160 characters. In Instagram, using emojis can save space and connect with the right crowd. It’s also encouraged to use one or two common hashtags that represents a brand campaign or two. Your website is also necessary. A Facebook bio has a short bio and a long one.


Here are some top tips for developing an #AwesomeBio that you and your audience will love.


Be accurate. People are more willing to follow you based on what you over your attempts to be clever.


Write your bio according to your purpose. Your mission statement should dictate that.


Keep it exciting. Who you are is exciting to you, isn’t it? Make sure you use a little enthusiasm. Show a little upbeat tone and optimistic verbiage. Use active voice to show maximum impact. Which one is more appealing?


We are helping you get the clients you deserve.
We help you get the clients you deserve.


If you need a helping verb in the sentence, you’re probably deep in passive voice-land. Passive voice has its place in the world, but your bio should be full of powerful verbs that appeal to your potential customers and clients.


Include a call to action (if possible). How are you going to convert social media followers into leads? You put in a call to action that appeals to them. Here are some examples:


  • Shop everything
  • Download the free guide now
  • Latest blog post
  • Join the Adventure


A key note here: If you have a brick and mortar location, you should ALWAYS include your address and opening hours, when possible.


Develop multiple sizes for your bio. If you’d like to make things easier for yourself, develop a micro bio, a short bio, and a long bio before you make any changes. A micro bio should be one or two lines about yourself. You can use it on Twitter and the short bio section on Facebook. It also comes in handy as a quick logline when people ask what you do. A short bio is a paragraph (or two very short paragraphs) that include important aspects of your business and who you are. A long bio is two paragraphs long and covers the information included in both previous bios. It also has a few “nice to know” facts about you. Remember to include your opening hours if you’re a brick and mortar store!


Include contact details. This is so very important. If you don’t provide a website, email address, or any other way for people to contact you outside of social media, they will feel as though you’re not interested in their business. At a minimum, a bio should provide them with a connection between your social media account and your website.


Keywords are a must! You must use searchable keywords in your bio. While a Star Wars fan may love the “Jedi Knight” reference, it does nothing for your search results within your social media platform. Your bio doesn’t have to be clinical and boring by any means, but make sure you hit your key words first.


Keep it consistent. Your social media platforms should give the same impression of your business. It’s not unusual for a potential client to click all the social media links you provide in order to engage on their preferred platform. Brand consistency is imperative to your success.


Keep it updated. This is especially important. If your store hours don’t match across platforms, that’s a problem. If your website links aren’t updated, you can miss out on important leads. Sometimes your business may shift its priorities. If it does, changing your bios are important.

An #AwesomeBio is an important part of helping potential clients and customers find you.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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