Tag: #2017Trends

#Trendsfor2017 – Lead Generation in Your Social Media Should Be 80/20

It is often said that Generating Leads (in both quality and quantity) is a marketer’s most important objective. Lead generation is the engine that keeps your sales funnel full of sales prospects while you sleep, run your business, or are otherwise engaged.
In 2017, lead generation needs to be your 80/20 focus. For those who don’t know what I mean, the 80/20 rules (or the Pareto Principle) states that roughly 80% of the effects come from 20% of the effort. If you want to succeed, you need to find the 20% and focus on that. Lead Generation is key to that success.
This critical marketing tool is often overlooked, but is necessary to run a sustainable business. There are four crucial elements:
In order for a customer to be interested in your services or products, you must provide quality content. Thanks to fraud and rampant spam, it is harder than ever for people to give up their information to you. If you provide an irresistible offer, however, they will be inclined to work with you. Offers can include ebooks, whitepapers, coupons, product demonstrations, free webinars, free consultations, and more. You can have as many offers as you like, but keep in mind that each offer will require its own landing page. See more on that later.
A call-to-action (CTA) is an eye-catching text, image, or button that links direction to a landing page. This gives people an easy way for people to find and download your irresistible offer. Your CTA needs to be engaging and easy to navigate, or else you’ll miss the opportunity.
Landing Page
Landing pages are far different than normal website pages. It is a unique and specialized page that is tailored to the offer that got them there. Remember when we said you needed one landing page for each offer on your website? This is what we mean. A landing page needs to be focused. No side bars, flashing ads, or other article suggestions here. You don’t want to give them an excuse to click away. That’s why it’s called a funnel. You block out the distractions and let them focus on what they want: namely, your content. This, in turn, lets you get what you want: their information so you can begin your process of converting leads into paying clients and customers.
The form is a key ingredient for lead generation. You must capture the information of the person who receives your content. Remember, this is an equal exchange of information. You provided something they needed in exchange for their contact information. But how much information should you gather? That’s easy: the minimum amount of information you need in order to sustain their trust. It will be directly proportional to the content you provide. If you offer a downloadable printable checklist, don’t expect to get their name, email and mailing addresses, phone number, and credit card information. You can ask for their first name, email address, and maybe a contact phone number if the content warrants a phone call from you. Most of the time, you gain more interest by keeping the request to a name and email address. So, keep that in mind.

This is one trend you shouldn’t shy away from. #BeAwesome in 2017 and take your social media to the next level!

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1.      Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2.     Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3.      Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4.      Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5.      You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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