Social Seven: Tools of the Trade – Post Planner

Post Planner claims to triple your engagement and reach. Erin used the tool for her own business for a while to compare its effectiveness against simply posting natively to Facebook.
It goes back to posting images versus just posting text. Posts with images get more engagement, likes and shares than if you just use text. People are drawn towards color and visual stories. Text alone is boring. It’s good to have a healthy combination of both. There is a lot less reach with a text only post than if an image is added. One of the things Erin really likes about Post Planner is that they have added the capability to create a post in Post Planner then create an image in Canva and the tool will automatically share it. It combines the two processes into one step and saves time. It’s connected to your Facebook and Canva so all those designs are saved in both places.
Another great thing about Post Planner is that it gives you ideas about what to post. When you are drawing a blank, you can search Post Planner for images, quotes, or engaging questions to ask to boost your content management. This is similar to what Hootsuite and Buffer offers but it is more of a searchable database than a list of links. Post Planner also offers insightsfor those seeking motivation or additional ideas.
Post Planner is only $7 a month to use, with occasional sales to make it even more affordable. Therefore, it is a reasonable, cost effective tool with some decent perks to help keep up with social media management.
We’d love to hear your feedback if you have used Post Planner and it has helped your business or helped you engage your audience.
Think this might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

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