Be aware of who is presenting information about your company online

Buyer beware translates into owners beware in social media. Hiring someone to fill the shoes of your social media manager can make since in regard to time, but unless the individual is personally invested in your company goals, priorities and vision, you will need to invest in a lot of clean up later on.

Management consists of the following items:

• maintain branding
• management of profiles
• response and management of direct messages
• management and increase of followers
• management of product release campaigns
• active viewer response & interaction
• effectively enhancing SEO, SMO (keyword optimization)
• correctly creating profiles to maximize visibility on social media sites
• reporting traffic, communication and hits effectively

If you aren’t getting these things from your social media support team, then you aren’t correctly using your profiles or getting ROI on your time or investment.

These service can be outsourced or handled internally, but you need to have a clearly defined scope of work and milestone meetings to constantly revise or add to your marketing plan. Your social media solution should ebb & flow with times and market changes.

Contact us today to see how we can help you achieve these goals.

Car Magnet Advertisement or Facebook Page?

This is kind of a strange comparison, but depending on your business advertising initiatives, you may consider either option. Here is the disadvantages to Social Media sites including Facebook vs putting a magnet, window decal or painting your car with a mobile advertisement.

Ads on automobiles – things to consider:

(1) Effective visual appearance and targeted branding for your market area (where you drive – you will have visibility)

(2) Your presence is as effective as your driving – people will not only judge you by your car ad, but the quality of your driving

(3) Does your target customer have the ability to write down your phone number or website address while driving?

(4) If you have a fish on your bumper or any other bumper sticker – will this distract or attract your ideal customer?

(5) Are you targeting customers that don’t fit your model or services? Anyone & everyone can have the capacity to see your ad – but is your service offering tailored for any person or a specific market sector?


Ads through Social Media – such as Facebook:

(1) The page you develop is easily marketable and can reach to those within and outside of your market area

(2) You can tailor postings, visibility and networks to those you choose to market to

(3) You can invest in pay per click ads by specific topic or keyword searches

(4) The “Like” button is easy to select & your followers can have visibility to your promotions and contact information real time

(5) Your page can be “Suggested” to others without passing out your personal business card or flyer

Both initiatives may be appealing to your business, if you happen to select both, be sure to list your website for quick visibility to your social media sites.

What is your strategy with Social Media?

There are a lot of ways to promote awareness of topic you are interested in.

Have you heard of the Rabbi who delivered the passover message via twitter? Great way to spread the word about your message. Tweets are timeless & posts never get removed from the database. I think this was a brilliant campaign. http://tinyurl.com/3323cch

Have you heard about @OldSpice promoting through youtube & twitter?
“The Old Spice Guy Now Making Custom Videos for Fans via Social Media”


View the article here: http://mashable.com/2010/07/13/old-spice-gu/?utm_source=TweetMeme&utm_medium=widget&utm_campaign=retweetbutton
Well done @OldSpice !

How will you spread your message to the masses?

Find Your Customers On Social Media

 

So let’s take time to build our profiles on all of the popular Social Media sites & then find our customers? Hmmmm, this actually isn’t the way it should be.

 

 

Let me ask you the following questions & you let me know if you agree with the answers?

• Should your customer have to build a profile on a site where they have no common interest? No.

• Should you take time to build your profile on a site that your customers don’t exist – just because it is popular? No.

• Should you find your customers first, then develop your profile on those particular sites? Yes.

 

This post is straight forward. The purpose of networking online is to connect with others of like business, like interest & like industry.

Don’t waste your time doing something that isn’t worth doing because you will be harder to find & connect to.


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