• Are you telling your brand story in social media?

Facebook on Southpark vs Social Media for Business

Being from Colorado – a hand full of us have found Southpark funny – but the language is a bit much. I will warn you – on this video – there is language I don’t condone. With that – I felt the need to share this video clip only as a comparison to how some of our clients are feeling about us through social media. You have been warned.

My challenge for you –

(1) Do you feel overwhelmed by social media?
(2) Are the reasons described in this video why you feel overwhelmed?
(3) How can these barriers be broken & how can your target client be found in a mess of confusion?

There are 5 questions I ask you . . .

(1) Are your customers searching for information about you – and cannot find you in these places?
(2) Are you present in these places but are having difficulty on how to realistically connect on a more personal level with you clients?
(3) Do you feel that presence on these sites wile loose or gain credibility?
(4) Do you feel you just have nothing to share & having a presence is more important than not sharing at all?
(5) Do you not have time to maintain or even communicate with those who would want to connect with you?

Think about the character in this video. The overwhelming obstacle he faces with others wanting to be a part of his connection & him not ever having dove into it. Do you feel that your customers could say the same about you?

For me – as an individual – I use Google too search for any information I could learn about a company or individual. I want to know – before I work with them – what their life is about. Even more important – if they have a similar interest. Do we have a common ground, common interest, or is this a person who hasn’t shared anything about them & just created a page with minimal content to sell their product?

Think about what this looks like for you. Are you Stan?

Xeesm Social Media CRM enhances business practices

Xeesm is a great “relationship” tool that lets you compile a public list of all of your social media profiles. It also allows you to follow others and build your network. The tool ultimately can be used for CRM; allowing contact communications, discussions and networking in a single platform. That functionality requires a monthly fee or you can utilize the (currently) free version available as your social media profiles database.


The tool gives you the capability to track when people view your contact card, how many visits you get a week, see how many people you have “favorite” or how many have “favorite” you. In the manage section it shows the top 10 people you visit most and which links off of your contact card people are clicking to follow you further.

The developers are constantly adding new applications, providing training, testing and open forums to enhance the usage and visibility of the program.

XeeURL is a function that lets you select your own Xeesm URL you can distribute to your connections.

Engage! Is an application within the tool which allows you to join multiple Xeesm groups, post your own lists featuring your blog or website to share with your customers and contacts.

Flights are groups of people engaged on projects, events, engagements or plans with contacts where you can generate leads, assign tasks, arrange appointments and add “onboarding” contacts.

Onboarding is when you add contacts in Xeesm, to an application or opportunity. You select from your full list of Xeesm contacts.

Partner Collaboration is a partner management system.

Vendor Relations is a vendor management system.


The newest launch is the Edge!; the social CRM tool. The tool is designed for cutting edge networkers to establish and track sales engagement opportunities, forecasting, and easy messaging to all contacts, reporting and unlimited contact groups. You can then invite others to participate in the opportunity, add products and then connect with your contacts. The system allows you to make personal notes about the client or contact. It has buttons that let you check off where your relationship is with this contact i.e.: connect, explore, open, support, advocate. You can select the progress of the opportunity, view history and once the opportunity is “won” it moves the deal to your customer list. The concept is a “people based CRM” which focuses on contact “relationship strength instead of account based CRM”.

Check out the functionality & let me know your thoughts.

Be aware of who is presenting information about your company online

Buyer beware translates into owners beware in social media. Hiring someone to fill the shoes of your social media manager can make since in regard to time, but unless the individual is personally invested in your company goals, priorities and vision, you will need to invest in a lot of clean up later on.

Management consists of the following items:

• maintain branding
• management of profiles
• response and management of direct messages
• management and increase of followers
• management of product release campaigns
• active viewer response & interaction
• effectively enhancing SEO, SMO (keyword optimization)
• correctly creating profiles to maximize visibility on social media sites
• reporting traffic, communication and hits effectively

If you aren’t getting these things from your social media support team, then you aren’t correctly using your profiles or getting ROI on your time or investment.

These service can be outsourced or handled internally, but you need to have a clearly defined scope of work and milestone meetings to constantly revise or add to your marketing plan. Your social media solution should ebb & flow with times and market changes.

Contact us today to see how we can help you achieve these goals.


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©2018 Clere Communications / The Social Media Advisor