#TechIsTheNewAwesome – Going Live During Events


For social media marketers, keeping content fresh and engaging is a daily challenge. You want to reach potential customers and your existing base, and at the same time reinforce your brand and cement your place in the market. Luckily you can accomplish these objectives by taking advantage of the hottest trend in social media—live streaming.
According to PR Newswire, the video streaming market is expected to grow to more than $70 billion by 2021. Many factors are driving this astronomical growth. Study after study has backed up claims that live video works. Viewers watch live videos longer, remember what they see, and are more likely to engage with the content.Add to that the many affordable options that the novice streamer can use successfully, and you have the recipe for success.
There are many ways to utilize live streaming but one of the most popular, and a good place to start, is live streaming an event. One of the biggest advantages of event streaming is that you are extending the reach of your program. Whether you are hosting a conference, sponsoring a gala, or presenting an informational speech, you can utilize live streaming to broaden your audience and turn your program from a one-shot event into evergreen content.
Once you have are committed to a live stream, you have some work to do. Let’s take a look at the steps:
  1. Select a platform: Facebook Live, YouTube Live, Instagram Live, and Twitter’s Periscope are names that are probably familiar to you. These aren’t the only platforms, but they are the big ones. You’ll need to select which is right for your particular purpose and then make sure that you are signed up and ready to go.
  2. Develop a plan: Like all marketing activities, live streaming works best when you have a strategy. How will you approach the stream? Will you have one camera and then let it run or will you be moving from place to place? Be sure to incorporate how you will respond if things don’t go as expected.
  3. Practice: You’re all set up with a platform, you’ve got your equipment ready, and you know what you want to stream. Do a run through (or four) to make sure you are ready when it’s game time.
  4. Go: You’ve reached the big day. Hit the button and go. While you’re at it, have fun! Remember to save what you’re broadcasting.
  5. Repackage: The event went well and you accomplished your live stream. You can now go back and decide what you can reuse. Perhaps it’s a single speech that can be rebroadcast, maybe you rerun the entire event or just use snippets, or you use a combination of all three. The goal is to make the most of what you have.

So now you are ready to go live with an event. Once you’ve tried it, you are sure to want to do it again. It’s the perfect way to increase and engage your audience while maximizing your resources. Not comfortable in front of the camera or plan to have your hands full during your event, contact The Social Media Advisor team to come in and showcase your event live on social media.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#TechIsTheNewAwesome – Utilizing Live Video for Online Marketing

If you’ve been watching the trends in digital marketing, then you won’t be surprised to hear that video currently makes up 74%  of all web traffic. Just look at your own social media feeds and you’ll see lots of videos as you scroll through. And if you look closely, you’ll notice that they’re not just ads. There are videos of news stories, self-help information, humor and a variety of other content.
There’s a good reason for all that video: it works! It’s engaging, has been proven to make the message easier to remember, and those who see it tend to stick with the content longer. Forbes reports that by 2019 video will claim more than 80% of all web traffic. Video traffic is high across all platforms – video views on phones and tablets now account for about half of all traffic. As video has become more popular, more platforms are making it available to their users.

Facebook Live, Twitter’s Periscope, Instagram, YouTube, and Snapchat all provide easy ways to share video. And you don’t have to spend a fortune to produce it. Smartphones have made it easy for anyone to produce high quality live streaming experiences for their social media feeds.
If you haven’t been using video as part of your marketing strategy yet, you might be wondering how to make it work for your company. Let’s say your tech support or customer service lines have a question that is frequently asked. A live how-to session that explains the problem can give your customers the chance to learn more about the product and interact with your experts. Other ways to engage your audience include live streaming events that you sponsor, a “behind the scenes” look at your business, and inspirational testimonies by customers.
Of course, nothing is quite as simple as it sounds. If you grab the camera and just start broadcasting  without a plan, chances are you won’t get the results you’re looking for. You need to treat video like your other marketing initiatives: you need to choose the right platform for your business, craft the message you want to convey, learn about the tools and determine how you will measure success.
Take a look at how others in your industry are using video. If video isn’t widely used in your industry yet, check out leaders in other industries. Buzzfeed is considered one of the best at streaming, and brands like Starbucks and Mashable incorporate live video as part of their marketing strategy.

With a little homework and lots of practice, you can successfully weave live streaming video into your overall marketing strategy. Once you hit on the right formula for your business you’ll find that your customers are more engaged, your message is hitting the right points, and you may even have some fun.

Live video is one my passions. If you have an event coming up and would like to get some live coverage for your social platforms, give us a shout at The Social Media Advisor! Let’s show the world how AWESOME you are.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#TechIsTheNewAwesome – Search Capabilities on Social Media

You may be familiar with Google search or even Bing and Yahoo search engines, but did you know that you can use your social media platforms as a search engine all on their own? Social media platforms have become one of the most popular ways to connect with people but they are also extremely useful for search engine purposes. With everyone sharing their news on social media, you no longer have to go directly to the news sources to find what you’re looking for. Here are a few different ways that you can use social media as your newest search engine.
Hashtags
Hashtags are vital when it comes to connecting and finding what you need on social media. It used to be that you could only search for users on social media, but now all you have to do is place a hashtag in front of your desired search and thousands of results will pop up. You will even have the option to see the most recent posts or the most popular posts. It is appropriate when using different platforms to have enough hashtags that you can connect with other users but not too many that your followers get overwhelmed. The appropriate number of hashtags for corresponding social media platforms are as follows: Instagram with 10-30 hashtags; Facebook, LinkedIn, Google Plus, and Pinterest with 3-4 Hashtags; and Twitter with 1-3 Hashtags.
Locations
You can use your social media platforms to search certain locations as well! This means that you can find people who have been to the same places as you on social media and then connect with them. This is important because if you want to market your business, you should always make sure that your demographic is one that is physically able to do business with you.
Discovers
Almost all of the social media platforms that are popular in our modern society have a discover page. The discover page uses an algorithm based on people you follow, your location, and your searches to find relevant users for you to follow. This can help your social media accounts by connecting you with relevant users that you would not be able to find with any basic search. It can be scary how much our technology knows about ourselves but it can also be extremely helpful.

Say goodbye to Google Search and say hello to a new world of search engine possibilities that can connect you with people from around the world. The world is headed in the direction of an internet based society, so hop on board and connect with those around you!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#TechIsTheNewAwesome – Using Tablets and Smartphones with Social Media

In the modern age of social media, it can be hard to keep up with the fast pace internet environment. Sometimes being away from your computer for more than a few hours could mean missing out on valuable social media contributions. It can be hard to remain relevant when you can’t be near your computer at all times during the day. That’s why it’s so important to use other forms of technology to access your social media accounts. Here are the reasons you need to start using tablets and smartphones to manage your social media accounts:
You Will Save Time
You can use your phone or tablet not only post on social media, but also to take pictures for your content. This cuts out the time it would take you to take a photo, send it to your email, and then put it on a social media account. Instead you can snap a picture on your tablet or smartphone and post straight to the social media account of your choice. Websiteversions of some social media platforms don’t even have an option to post unless you are on a mobile device, like Instagram. It’s important to be able to post from anywhere at any time to remain relevant, and that’s much easier with a smartphone or tablet.
You Will Engage Your Audience
When you use a smartphone or tablet to manage your social media accounts, you can check them even when you’re away from your computer. This means that you can respond faster to any direct messages or comments on your posts. You will be able to engage faster and better with your audience and this will improve your overall branding.
You Will See Notifications Sooner
If something goes wrong on one of your social media accounts, you can fix it in an instant when your accounts are set up on your smartphone or tablet. It makes working from home much easier because you can quickly fix any spelling errors, inappropriate comments, etc. all without having to be at your office desk.

Using a tablet or smartphone to manage your social media accounts can give your social media the edge it needs to expand its following. Your followers will appreciate your engagement and quick response time, which means you’ll build a stronger relationship with your customers. By making use of social media apps on your smartphone or tablet, you can keep up with the fast pace of social media and not get left behind.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



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