• Are you telling your brand story in social media?

Blogs Drive Traffic to Your Website

When you search for something on the Internet, Up to 50% of those search results take you to blogs. This is because blogs are drawing YOU in THEN direct you to a website. That means blogs have to be configured in a specific way to drive traffic to your website. Far too often I see brilliant blogs become stale and abandoned because the user isn’t educated on the best ways to draw traffic to it.

We help you Build the Like, Know, Trust relationship with your viewer by teaching you how to properly use blog content to enhance your social media marketing and drive traffic to your website.

We stand behind these three principles: Education, Ownership and Accountability. We want to educate you on how to manage your brand, which gives you ownership in your marketing and keeps you accountable for the success of your content sharing.

Knowledge is power

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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Using Newsletters in Email Marketing

September 15, 2011

Posted in Articles, Business Development/Planning, Sales & Marketing, E-mail Marketing Print By Hollie Clere

If you have a website, maybe a social media presence and the need to reach a large base of vendors, partners and customers, email marketing — and specifically email newsletters — are a great way to nurture those relationships. Sharing company blogs, links to company social media sites, company announcements and surveys are ideal for email distribution plus the cost for newsletter subscription services are low and the reach can be substantial.

So, where do you start?

Content. It all starts with content, including blogs, promotional pricing, links to specific sites and topics that could be of interest to the reader and are relevant to your company’s products/services. Remember to include only original information; do not plagiarize other sources. However, you may be able to secure permission from an author or publisher to use their work.

When developing your own content, think about every word as a driver for a specific goal. For example, if you are promoting a 10-day discount on widgets, you will want to specifically mention the widget, describe the details behind the discount, provide information on why the widget is a “hot” commodity, why the viewer should choose your widget and provide a link for the viewer to get more information about the widget.

It is also a good idea to embed images relative to your topic. Like articles, you need to have permission to use these images, so you should consider using your own photos/charts or subscribe to a stock photo service where you can purchase the rights to use the photos.

Length. The goal of the newsletter is to encourage the viewer to click through to a desired Web page with further information. Here is an example:

DISCOUNT ON SUPER FAST PINK WIDGETS
10% discount on our Super Fast Pink Widgets through October 21, 2011. Click here to receive your discount code.

or

5 REASONS WHY YOU SHOULD ALWAYS MAINTAIN YOUR WIDGET
It is a good idea to maintain your widget by cleaning the parts monthly. (Insert the URL LINK to the page that talks in more detail about this topic.)

Welcome to the new blog!

After providing my Social Media Support Services through my company, Clere Communications, I had wanted to launch a separate division just for me to equip and enable business people in social media. It is something I have enjoyed very much over the last few years for Clerecomm and now I want to share it with you independent of the support of my other company.

So with that said, Welcome! Please feel free to provide feed back to my posts, tweets, etc.

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