Author: Hollie Clere

#BrandConsistency – Themes in Your Marketing Can Help With Consistency

One highly-useful tool for Brand Consistency is the use of themes. Marketing themes help solidify your branding in the mind of your audience. There are two areas you should consider when it comes to themes: visual recurring themes and thematic messages.

Visual Brand Consistency

Visual Brand Consistency is something we’ve mentioned before. You want your images and messages to follow guidelines you’ve built for your company. Think of brands you know. Pepsi and Coca Cola are two that really stand out. Across the board, they use the same branding style: Colors, fonts, etc. to push their brand into the mind of the consumer.So how do you create visual brand consistency? 

  • Create a brand use document where you list how your logo icon can be used. Make sure you provide a color and black and white logo. Place your logos in a group folder so your employees can use the logos as needed for official correspondence.
  • Use uniform colors across your social media platforms and website. 
  • Standard graphic layouts. It’s best to create a graphics template for your preferred social media interaction. Twitter, Facebook, Instagram and more all have ideal size requirements. Create templates that meet those needs. Don’t forget to include a PowerPoint and video template that has your logo already inserted. Creating these templates will save you time and money since no one will have to guess which layouts work.
  • Uniform images with logo placement. To further expand on your logo style guide, you need to determine where your logo and text should be placed. Consistency is key. 
  • Keep the same cover image for all aspects of your social media platform so your customers aren’t jarred by inconsistency. Modify it, of course, to adapt to the platform’s requirements, but keeping consistent is necessary for making you stand out in a crowd.

Thematic Consistency 

  • Create a one-line summary of your company, a tagline if you will. Expand it, by adding a two-sentence paragraph that further explains the mission of your company. After this, create several in-depth paragraphs with detailed descriptions. Provide your blogs, social media, and website links in that final detailed description package. Use these as needed depending on your social interaction. If you have room for a one-line summary, then use that. If you have an opportunity to further explain, use the more in-depth options. These files, like the logos mentioned above, should be available for your company’s use.
  • Create themed content based on your company’s values. If you believe in speedy delivery, create content that emphasizes that part of your brand. If your company puts the customer first, emphasize that instead. While you can have more than one value, choose the one you want to emphasize over the others.
  • Release themed content on a consistent basis. Whether you’re doing a Q&A, highlighting new trends, or providing motivational content on Mondays, keep your content consistent with both releases and styles.

These are just some ways to get you started. If you’re ready to tackle #BrandConsistency, start with your brand and logo use document. Decide which fonts, colors, and logo can be used. Once you have that established, move into building thematic content. Templates are key to speed and quality, so make sure you set them up as soon as possible.Do you have any tips on Brand Consistency? Let us know in comments. 

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#BrandConsistency – How Consistency in Social Media Helps Your Brand

Consistency in Social Media is a necessary component for gaining and keeping loyal followers. Here are some of our top tips on being consistent:
1. Create a familiar look across all platforms. Your brand is a style, a unique voice among a sea of distractions. You want your potential clients and customers to recognize your brand no matter the platform (or mobile device) they use. Visual branding is just as important as the message you wish to share. For brand consistency, you’ll want to use the same color palette, logo/avatar, use the same filters in places like Instagram so your images look organized and part of an overall package, and consider using templates for graphics you share on social media sites. This will make the fonts, colors, designs, and size constant.
2. The voice must be the same across all platforms. A voice is more than grammar and spelling (but that’s important too!). It’s about how you speak to the public. Are you relaxed? Do you take a formal tone? Do you go out of your way to make viewers feel invited? Or do you prefer to keep a wall up between you and your customers and client? Deciding your brand’s voice involves these three elements: company culture, your audience, and your authenticity.
3. Humor is a unique form of communication. It can break the ice, relax or offend others, or reflect on the social and moral core of the individual. Sometimes, it can be all of these things at once. Keep your humor focused on your brand. When you use humor, imagine how someone new to your brand would interpret it. According to Sprout Social, 71% of consumers have unfollowed a brand on social media because they were embarrassed by the brand’s posts. You are on public display. Don’t forget that.
4. Consistent posting is key to brand success. Lack of interaction on your social media pages will leave a potential client/customer thinking you have gone out of business, or worse, that you don’t care about their business. If time is a factor, use social media tools to keep your pages updated.
Brand name recall is key to building a loyal following. Reinforce your brand’s beliefs and goals.
And one more bonus tip: Create powerful calls to action. Don’t be shy. This is still business. 
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#BrandConsistency – Put YOU in Your Brand

We’ve talked a bit out #BrandConsistency this month. We know that people prefer to put a face to the brand and that it’s about who knows you, not who you know. But what are ways to put YOU into your brand? This is really the cornerstone of what personal branding is all about.
Your brand should encompass your values. You are the face, the voice, and the truth for your brand.
Remember that potential customers and clients need to feel connected to your brand and, therefore, connected to you. You are more than a logo and a tagline. You are the heart of your message.
If you’re struggling to find your way, don’t worry, we have some fantastic tips to help pave your path to solid brand consistency.
  • Your voice needs to reflect your brand. How do you want your brand to come across? Whether you’re the friendly neighbor who always helps out, the subject matter expert they go to for advice, a troubleshooter who can always get the job done, or the mentor who helps others overcome obstacles, your brand’s voice is important. Is it professional but understanding? Is it fun or quirky? Is it supposed to be conversational and approachable? What do YOU sound like when you talk business?
  • Here is a key element to brand consistency. If you prefer a formal tone, keep it that way through your personal messages, interactions, and emails. If you prefer a more conversational tone, do the same. Be consistent or else you will confuse your audience. Many of your followers are already sold on your brand and you don’t want to frighten them away.
  • Determine your purpose, and your vision. What do you want to provide to others? You are more than a title. You ARE your brand. How will you help people find what they need? Instead of thinking in terms of what your business does – think in terms of what pain points do you help solve for others?
  • Be authentic. The world doesn’t need copies of successful brands. They need someone who stands out from the pack.
  • Find what you really enjoy doing about your job and integrate it into your brand. Do you enjoy talking on the phone? How can you integrate phone consultations into your business? Your enthusiasm will translate to your customers and clients.
  • Put your story into the brand. Be vulnerable to your clients and customers. Let them see what you went through to get where you are today.
  • Give them a peek into your personal life and the things that you love – but just a peek. There is not need to flood them with personal information. You want them thinking about what you do in relation to who you are.
Your personal brand is a blend of who you are and what you do. They aren’t separated. Don’t be shy. It’s time to step out and let your brand shine.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#BrandConsistency – Branding is About Who Knows You, Not Who You Know

#BrandConsistency involves putting yourself out in the public eye with a clear and concise message. It’s about overcoming hesitancy in new sales and clients. Loyal customers buy based on their feelings. To build a solid foundation of success, it pays to be known. 

Your brand is the idea, the emotions, images, thoughts, etc. that comes to mind when people hear your name, pass by your store, see your ad, or view your website. It’s your complete online presence. People remember how you made them feel over everything else. The world is flooded with other people and brands who want to corner the market on success. So how do you stand out from the crowd?

Word of mouth, brand consistency, customer loyalty, and dedication to the customer experience will go far in making your brand known.

Here are some tips to get you started:

  • Do you offer a unique product, service, environment, etc.? If you’re not sure, find a way you can do it better than the other guys. 
  • Are you consistent in delivering your customer service promise? And do you do it every time?
  • How is your business memorable? Is it memorable for the right reasons?
  • What is the first impression that you offer potential clients and customers? Is it consistent across all platforms? Remember that visitors to your Facebook page may not visit your site and vice versa. Try not to refer them back and forth unless it’s absolutely necessary. The same goes for cross-platform promotion. A twitter follower has no interest in your Instagram ad, and your YouTube subscribers will rarely care about your Facebook Live Q&A.
  • How easy is it for new customers and clients to do business with you? Call your company or use the website. Perform an “experience audit” to determine whether or not you fall short.
  • What are you good at? Where do you consistently get great feedback in your business? Highlight that as a great selling point. Networking with other companies who have used your service is another key aspect.
  • Are you being genuine and sincere in your interaction with your clients and customers?
  • Have you reached out to influencers who also interact with your target market? If you get them excited about your brand, others will get excited as well.
  • Do you convey confidence in your interaction online and with customers? Your employees should be subject matter experts on your brand. Even apologies for making mistakes can be done with confidence. “I apologize for this mistake,” is much more confidence-inspiring than “I don’t know how it happened”. A quick and favorable interaction with a customer will build brand confidence.

It takes time and consistency to build a loyal customer or client base. These tips will put you on the right track for success and to #BeAwesome with your branding.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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