Hollie Clere, Author at The Social Media Advisor

July 8, 2013
Social Engagement

Frustrations with Social Engagement

Time and time again, I talk to people who have gotten frustrated with social media because they aren’t sure how exactly the tools are supposed to work. It is one thing to create a Facebook Fan Page, setup a Twitter account or add a profile to LinkedIn. It is another program all together to engage socially, while drive traffic to your website. The same applies to any social profile including Pinterest, Google+ and YouTube. The relationship building, social engagement and conversations that can happen in these sites are very important. Understanding an learning how best to use the tools before you is only half the battle. It is important to take ownership of your profiles and understanding the many dynamics of who they function is most important.

Facebook marketing work differently than LinkedIn marketing. From personal to professional engagement, profile privacy settings to the types of users vary greatly. Even the paid advertising/promotion options in both tools are different.

Twitter has different social “rules” than Google+. From 140 character messages to rich image and “tagging” enabled posts could change the feel of your marketing campaign dramatically.

YouTube is amazing for video sharing, where Pinterest has a lot of capability for viral exposure as well; just formatted in a different way, with a different set of users and functionality.
While all of these social profiles are a must have for many businesses, the way your messages are displayed (alone) could make or break your post. It is important to understand how your messages will be displayed to give you the highest probability for a click through, RT, Pin, +1, comment, like or share.

How can we help you maintain communication with your customers in a way that is most appealing to them? Here are some examples of what the variance of social posts may look like. As you can see, thinking about color in your posts, including a link and even the types of information shared will be strategic in planning on how your content will be shared.

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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June 13, 2013
Social Media Strategy

Colorado Fires Should Have you Thinking About Communication Plans in Social Media

As most of you are aware, there are fires starting again in our own backyards. One of the things that happens in a time of tragedy is people tend to frantically pack things up, go somewhere safe and wait. During that time, they are disconnected from work and can be missing valuable business.

The last thing someone would think about may be taking the time to update the website with a message stating they are closed for business during the fire and to please be patient during this time.

Some of the things you can do real time that may save you from losing clients are:

(1) Contacting the person who schedules your Newsletter to send out an email blast to your contact list letting them know the issue.

(2) Making an update on your social profiles to let your clients, partners and vendors know what is going on.

Both processes are quick and a good resource for letting people know things on the fly.

We can not only get the tools setup for you to post this message to all of your social media profiles, but train you on how to best use them and incorporate them on your smart phones & tablets for posts while on the go.

Please listen for business Owners and Marketing Managers who are concerned with action plans in the time of an emergency.

Helping you maintain communication with your customers in the time of a emergency.

~ Social Media is changing the way people do business. Don’t get left behind ~

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June 5, 2013
Social Media Marketing

LinkedIn Profile Development Can Enhance Your Search Results

LinkedIn is one of the most powerful business tools on the internet. It isn’t intended to be an online resume of your history, but rather a beefed up – keyword heavy story telling tool to allow your profile to be found when it is searched for and help you build your credibility and visibility.

There are specific ways to configure your profile to where you will list at the top of the LinkedIn search list for a keyword in your area.

Are you using the tools to drive traffic to you?

Are you building social relationships to enhance your online presence?

We can rebuild your LinkedIn profiles for you, teach you how to best use them and help you develop connection strategies to grow your client base.

Helping you stand out from your competition.

~ Social Media is changing the way people do business. Don’t get left behind ~

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May 22, 2013
Social Media Strategy

Using Social Sites as Search Engines

Many of us use Google is a search engine where websites or blogs can be found. We are finding that a lot of people don’t realize that people are searching for them on Social media sites and; are using them as search engines. Many high level executives, sales teams and other business people search for you after you give them your business card – on Google to see what else they can learn about you. They also search for you in Facebook, Twitter, LinkedIn and Google+.

There are ways to make your self visible in search results in the social media platforms by configuring your profiles in such a way where the words in the right places help drive traffic to you, very similar to how it would work in a website.

We don’t want you to have to stumble around and; figure out how to make these keyword changes in your profiles, so we do the work for you.

If you have never closed business on LinkedIn or Facebook, our challenge is for you. Let us look at your profiles to see how they are configured with a Free social media analysis. We can let you know the things you are doing right and if changes should be made to enhance your online presence.

Helping you stand out from your competition.

~ Social Media is changing the way people do business. Don’t get left behind ~

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Are you telling your brand story in social media?

Author: Hollie Clere

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