Tools are the most important key to help you manage all of your most important social sites such as Facebook, Twitter and LinkedIn. Utilizing tools like HootSuite, TweetDeck, Radian 6, UberSocial, etc., will change how you interact with your connections online. . . .
There are a lot of ways to promote awareness of topic you are interested in.
Have you heard of the Rabbi who delivered the passover message via twitter? Great way to spread the word about your message. Tweets are timeless & posts never get removed from the database. I think this was a brilliant campaign. http://tinyurl.com/3323cch
Have you heard about @OldSpice promoting through youtube & twitter? “The Old Spice Guy Now Making Custom Videos for Fans via Social Media”