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November 7, 2013
Social Media Marketing

Making social media work for you in 2014

We are looking for your input on social media experiences. The last quarter of the year is upon us and many of us struggle with those end of year tasks: closing out projects, documentation for taxes and building goals and budgets for the New Year. One of our year end projects is to enhance options for our clients and connections based off of their needs. We are looking for your feedback about social media experiences so that we can provide articles, tactics and tips that will help you with your social media marketing efforts.

We would love your feedback on the any of following questions so that we can gauge what blog topics would help you most in 2014:

• What are some of the struggles you have had with marketing on Facebook?
• What are some of the questions you have had when you think of marketing on Twitter?
• Do you and/or your staff members have less than 500 connections on LinkedIn?
• Is closing business or prospecting for new clients on LinkedIn still a mystery?
• Have you considered adding video marketing to your social media strategy?
• How long has it been since your social and website SEO/keywords have been updated?
• Would you like to learn about using Pinterest to promote your business?
• What are some of the frustrations/questions you have had with Google+?
• Have you or do you use HootSuite and what are the things you like/don’t like about it?
• Are you posting status updates more than once each week in the social spaces?

***As a gift for you in return,

We are offering you a free social media consultation. This is a $395 value, but we are giving it away free until 12/26/2013 in celebration of our 10th year in business. Please take a moment to answer our questions above, and take advantage of our free social media review before the end of the year.

Thank you for your assistance! Looking forward to learning more about you in 2014!

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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July 8, 2013
Social Engagement

Frustrations with Social Engagement

Time and time again, I talk to people who have gotten frustrated with social media because they aren’t sure how exactly the tools are supposed to work. It is one thing to create a Facebook Fan Page, setup a Twitter account or add a profile to LinkedIn. It is another program all together to engage socially, while drive traffic to your website. The same applies to any social profile including Pinterest, Google+ and YouTube. The relationship building, social engagement and conversations that can happen in these sites are very important. Understanding an learning how best to use the tools before you is only half the battle. It is important to take ownership of your profiles and understanding the many dynamics of who they function is most important.

Facebook marketing work differently than LinkedIn marketing. From personal to professional engagement, profile privacy settings to the types of users vary greatly. Even the paid advertising/promotion options in both tools are different.

Twitter has different social “rules” than Google+. From 140 character messages to rich image and “tagging” enabled posts could change the feel of your marketing campaign dramatically.

YouTube is amazing for video sharing, where Pinterest has a lot of capability for viral exposure as well; just formatted in a different way, with a different set of users and functionality.
While all of these social profiles are a must have for many businesses, the way your messages are displayed (alone) could make or break your post. It is important to understand how your messages will be displayed to give you the highest probability for a click through, RT, Pin, +1, comment, like or share.

How can we help you maintain communication with your customers in a way that is most appealing to them? Here are some examples of what the variance of social posts may look like. As you can see, thinking about color in your posts, including a link and even the types of information shared will be strategic in planning on how your content will be shared.

~ Social Media is changing the way people do business. Don’t get left behind ~

Sign up for your Free Social Media Analysis

April 16, 2013
Relationship Marketing

Utilizing Social Media to enhance Face-to-Face Networking

If you are like me, you have met many people through face-to-face in networking meetings and events. It is a wonderful resource to be able to meet someone, talk about mutual interests, exchange business cards and . . . then what?

Do you intentionally connect again in person to dive deeper; talking about each others specialties?

Do you load their contact information in your contact list or maybe send an email or two talking about the things you do in hopes there is some mutual benefit?

If you have tried this in the past, chances are the relationship quickly ends after your first email or exchange of business cards.

How can you build on that initial meeting and maintain the business relationship?

First off, the initial meeting doesn’t provide enough time to really dive into all of the skills, services and specialties that your connection has to offer. Even in 10 minutes, it is difficult to breakdown a list of the reasons why each of the service offerings can be of benefit to someone. Taking the time to really get to know this person and ideally the best way to refer business to them would require many meetings, discussions and examples of how they have helped other clients in the past.

One of the best ways to get familiar with the additional information that should be shared is a mutual exchange of relationship building through social media. Here are some starter ideas of how to get that conversation in the right direction.

(1) Connect with that person on LinkedIn

a. Connecting on LinkedIn shows your contact that you are interested in continued networking past the business card exchange

b. Depending on how they have their profiles configured, if they have their contact information loaded right into their LinkedIn profile, you export your connections into Outlook (for example) and it will populate there for you.

(2) Send a personal message thanking them for the connection

a. Messages in LinkedIn can be searchable in your Inbox, the same way names / titles / industries / specialties are searchable under People, Company and Group sections of the platform.

b. Include questions they can respond to in your message; such as asking them more about their specialties or some other interest such as personal goals or their favorite book.

(3) Ask if they connect in other social spaces and send them your social links as well.

a. If you are a Twitter, Facebook, Pinterest, Google+ or LinkedIn Company user, a great way to build followers and pages you are following is by connecting to those you are connected to in your network. Due to space in most cases, the easiest way for those to be shared mutually is through a personal message.

b. Sharing of content in the social profiles provides a great means of communicating your services

Because social media is a great social medium for sharing business experiences, life events, service offerings, relatable story telling and promotions, your new connection will have the opportunity to not only share with you, but will also have the opportunity to learn from your sharing and contribute questions and reciprocal discussions in return.

By taking your business card exchange to a new level utilizing your social media resources, your relationships can continue to grow past the initial meeting and hopefully lead to another face-to-face discussion about other things you are mutually interested in.

It takes commitment, time and care; but then again, any good relationship takes work to maintain. Give it a try and see if you set the trend in your network with relationship building.

~ Social Media is changing the way people do business. Don’t get left behind ~

Sign up for your Free Social Media Analysis

Free + Free = Win!

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