Maybe you’re not the “techy” type but whether you like it or not, social media is here to stay. Lots of people avoid social media platforms because they feel intimidating or people are uncomfortable with the amount of information that can be shared. As scary and intimidating as social media can be, nearly 81% of the U.S. population is on a social media platform. If you’re not on any social media platform, you are missing out on millions of connections and potentially important information. Your business can benefit immensely from being on a social media platform because there are so many people you can reach out to and find that you wouldn’t be able to access through any other marketing platform. Social Media is scary, but we have created a guide to getting comfortable with social media, so read on and feel the fears melt away.
Find a social media account that you like
The best way to get comfortable with something is to spend some time with it. Find a social media account that you like and take note of the things you like about it. Perhaps you like the curated content or their unique hashtag campaigns. Find what you like about certain social media accounts and create a goal for how you’d like your future accounts to look like.
Find other people who are equally as uncomfortable as you
Talk to your friends about social media and you might discover that they felt intimidated by it at first. Your friends could give you some insight as to how they were able to become more comfortable with social media and what they enjoy about it now. Know that you are not alone in feeling uncomfortable with social media and others have felt that way too and we able to move past that.
Find a class, webinar, or online program about social media
Online courses will help guide you through every step of starting and managing a social media account to make it seem less scary. We offer an online program called Social Power Program where we teach other people who are uncomfortable with social media, the skills to succeed. Through the Social Power Program you will be able to learn the fundamentals of social media, how to build better brand engagement, how to enhance your visitors experience, and how to grow your business using social media strategies.
Social media can be really intimidating when you are starting from scratch, but know that you are not alone and once you’re comfortable, you might even enjoy it! Just another way to #BeAwesome with your business!