Tag: Moderation

The Power of Using Tools to Manage Social Media


There are so many activities that surround management of relationships and brands in Social Media, it would be virtually impossible to effectively maintain consistency without the use of Tools to help you to schedule and provide you with a Dashboard to Moderate.
One of my favorite tools is HootSuite.  It is affordable, flexible and allows you to post to most of the popular social media platforms.  It even has the ability to integrate over 70 apps to make your life even easier.
I have a testimonial that was shared with me about HootSuitefrom a brand manager we trained recently.  She words for a small Dental Office here in Colorado and struggled to remember each day to post something to Facebook, LinkedIn and Google+.  She actually had a time span of 2 months where she neglected to post anything because it was just too inconvenient to dedicate her self to a specific window of time each day.
She was also getting stuck in a negative loop of dry ideas and lost the ability to come up with any original content.  Frustrated, we sat down for training and she realized there were tools she could use to overcome these obstacles.
Here are my Top 3 Tools right now:

-> HootSuite
For the ease of the dashboard and consistent schedule abilities

-> Buffer
For the Suggested Content Ideas and the integration of Pinterest scheduling options!

-> Commun.it
For helping me communicate more effectively with my twitter audience

People ask me all of the time why I feel scheduling is so important.  My theory is simple.  When I am actively doing my work, I’m not thinking about what to post at 9am.  If I take the time to effectively put together a good editorial calendar and get updates out, I can respond better “real time” to engagement and not always have to feel “on” to generate new content.  Some days I run dry, other days I am free flowing with thought, ideas and creativity.  I have found that if I maximize my creative time as much as possible, the brand won’t be lacking when my juice is spent.
Additionally, I believe that there should be “real time” posts woven through the scheduled posts as well.  Examples could be: a moment just happened, attending an event, news or trends are current and relate to something in our day; these are things that should be shared “real time”, as often as possible.
Every single SMM (Social Media Manager) will tell you how “they” like to do it.  Neither is right, neither is wrong, both types of processes set you up for success if that is a method that works for you.  That is the most important thing to take away.  Find a tool that works for you, use it, own it, learn from it and make it fun.
If we aren’t having fun, we are doing it wrong!  #BeAwesome

If you would like to learn how to use HootSuite, our next Webinar can be found at: http://thesocialpro.eventbrite.com


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars


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Teen use of Instagram – Privacy Faux Pas

Teens are starting to move away from Facebook and  are moving more toward sharing sites that parents might feel have limited to no control over privacy settings.  Faux Pas – keeping inappropriate images and comments on your childs profile will hurt them in the future.

There are things you can do to remove inappropriate things from Instagram.  Just knowing how to get to the places is half of the battle.

Here are a few links that may be helpful for you.
It is better to delete an image or comment than to leave it there for the world to see.
Deleting Photos:
Deleting comments you have posted:
Deleting comments others have posted:
Making your profile private will allow only the people that have been approved the ability to see the posts:
As always, with you or your youth, remember that you have the ultimate decision on where they play online.  Hopefully these tools will help you in maintaining an online reputation for your teen.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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