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Tag: live video

February 21, 2017
Video in Social Media

#AwesomeContent – Live Video is the Highest Engaging Content in Social Media

Want to know where it’s at in social media right now? Live video is all the rage. Last year there were several players on the live video scene, including some platforms that have already folded and closed their doors. However, this surge in popularity got the attention of social media goliath, Facebook, and their live video option has been a game changer. As it tends to work, the other social apps are getting into the action now that Facebook has succeeded with Instagram Live and Twitterincorporating live video into their offerings.

“Video on social media is being shared 12,000% more than posts without video.” Matt McAllister, Agency FIFTY3

How has it changed the way we interact on social media? Here is just a sampling of some stats from this articleon live video statistics…

·       81% of Internet and mobile audiences watched more live video in 2016 than in 2015.
·       80% would rather watch live video from a brand than read a blog.
·       82% prefer live video from a brand to social posts.
·       45% of live video viewers would pay for live, exclusive, on-demand vide from a favorite team, speaker or performer.
·       78% of online audiences are already watching video on Facebook Live.
·       92% of mobile video consumers share video with others.
·       By 2019, online video will be responsible for four-fifths of global Internet traffic.
·       Combining video with full page ads boosts engagement by 22%

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video”

Mark Zuckerberg

Why is there such appeal for this type of content? Our multi-tasking tendencies and our brains are wired to digest visual content 60,000 times faster than plain text alone. A live video is more attractive and appealing to followers and, while you are live, engagement and interaction has a bigger ROI for those watching than engaging with a page alone does. This new experience is actually changing the way that people engage with one another online.

The audience not only wants to consume your content when you are live, but they want that real time connection with you. Really focus on engaging back with viewers as the content is streaming to get the highest returns on your effort. While Facebook live can be watched at a later date, your max return on engagement happens during streaming.

This is just some of the impact that live video has generated in the last year and a half. Anyone already incorporating this type of content into their marketing strategy is well ahead of the game since a multitude of brands haven’t entered the field yet. Why aren’t more companies utilizing the raw power of live video?

·       Lack of knowledge, equipment or experience.
·       Fear of public speaking or being on camera.
·       Budget for generating live video content.
·       Not sure how to get started.
·       Not aware of the power or impact that live video generates.

While it is certainly possible to hire a live video expert to get you started with your own content – and we know a great one! – It’s not necessary. One of the perks of live video is that it doesn’t require a ton of fancy equipment or a large budget; all you really need to get started is your smartphone.

As with any content, it pays to be prepared. Worried about being the primary focus of your video? Then deliver some stellar content and make that the star of the show! Join down some notes, an outline, or whatever will help you stay on track with your message and then pull out your phone and start recording. Do a trial run (or two) if you are really nervous before you go live. Don’t worry about being perfect. With live video, your audience isn’t seeking some big production. They just want to see the real, authentic you behind the brand and walk away with some information that will help them in their own journey or experiences.

Go out there and #BeAwesome with your social media and live content. I can’t wait to watch your videos and engage with them!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Click here for her Social Media Workshops, Classes and Seminars

January 10, 2017
Video in Social Media

#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1. Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2. Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3. Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4. Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5. You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

Be sure to Follow us and Let’s Engage!

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