Tag: lifecycle

Social Media Relationship Lifecycle – Like, Know and Trust

When we speak at training seminars, we talk about the “Like, Know, Trust” relationships that are built in social media.  Painting the picture for you, here is an example of a “courting” (yes, dated my self) relationship in reference to the lifecylce of a social media relationship.


Imagine if you will, a man (or woman) standing across the room, looking at someone they find interesting. They make the move to let that person know that they are “interested” in them by letting them know that they “like” them (ie in social media world, “Liking, Circling or Fanning their pages”)

They will watch this person (or Page) for a while, determining if they have similar interests, topics of conversations, or anything in common.  

Said “courter” may eventually “like” or “+” a few posts from time to time, letting that Page (or Profile) of the interest and agreement in their share.  Eventually, they will begin to engage with each other by sharing in discussions, dialog of variety and start to become more familiar with each other (in more of a “public” setting – ie notifications on their wall).  By engaging in likes, comments and polls, the entities are learning how to communicate better with each other, how responsive the one is to the other, and their “network” may start seeing these interactions.

Eventually, the “courter” shares a post made by the Page or Profile which introduced their entire “friends and family” network to their relationship.  The conversation went from Like to Know to Trust.  Their “engagement” became “Facebook Official” by the simple click of a share button.

Gathering this type of engagement is curated in simple ways:

  1. Ask your tribe (your trusted network of connections that have committed to share, engage and like your posts – as you have committed to them in return)
  2. Engage often by enabling tools in the platform to receive notifications when people like, comment or share
  3. Share information for your audience to get to know you, want to engage with you and share with their “friends and family”

Do you struggle with engagement or are wanting to develop content and engagement strategies? Let us know how we can be accountability partners for you in social media!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

Lifecycle of How Technology Changed our Business Communications


(Image found on Google)

Many of us remember the days of passing notes in the classroom, to getting letters in the mail. The first introductions to phone calls transformed into hoarding the phone from our parents because there was only 1 line with no call waiting. Communication with people has transformed drastically in the last 20 years. Let’s take a walk down that journey so we can better understand how to communicate with people today due to the technology changes.
Before telephones, people communicated in person, through mailed letters and although it seems like times were simpler, communicationtook much longer to make. You could invite people into your home for visits, but anyone not living within your community would get what we call today “snail mail” and respond in return.  It was a superb technology at the time that served well for many, many years.
Over time, the telephone was developed in many variations. From operator calls to family lines to later phones in most homes for people to call and visit on a more real time basis.
From this technology came the need for further access, introducing car phones and pagers. Not necessarily the most “real time” solutions as in most cases you were required to either pay at a phone booth for your call or access a friend who had a nifty brick phone in their automobiles.  Children still played in the streets until dark, letters were still being mailed, notes passed around classrooms, but communication was an optional, as these were less required things that not everyone felt the need to have.
Eventually the evolution of the car phone became the introduction of the personal handheld devices. People began to migrate more away from pagers and leaned more toward systems with voice mail and other features making communications a bit more accessible.
Then came the Internet and shortly after, email communication.  Businesses flocked to the new technology which became a spring board for businesses to have online presence, easily accessible website and people began to communicate more over email than letters.
Texting erupted quickly which migrated communications a little less from email (for personal users), eliminating a lot of need for personal, handwritten letters between people and a lot more real time – “where you are” – communication started happening.
Shortly after, texting on mobile devices became Email and Internet compatible devices which allowed people to spend more time out of the office (if your job allowed for it) and more dedication to notifications on your phone.
The phone quickly evolved from a “dumb phone’ system with texting capabilities to a “smart phone” system with quick access to email, quick access to internet and quick access to basically any type of application that could either make your life more intertwining or more enjoyable in the process.
During this time frame … specifically, the last 10 years, while the Internet was developing, email was thriving and communicationwas changing before our eyes, people discovered platforms and websites where they could communicate with friends and business people without having to pick up that phone or write a personal letter.  They could now communicate in social media.
Take a second … 10 years, people have been using social media.  Cloud computing which has been used in social media, has been around for YEARS! Look at Amazon, Facebook, Google and any other website you go to, to make purchases.  The internet has transformed our shopping, our games, our communication. It is no wonder that in this world now, with access to communicate, real time, at your finger tips, social media is so prominent.
Take a look at this evolution over time.  Your clients, have before them, the World Wide Web at their finger tips.  24 hours a day,  7 days a week, 365/366 days out of the year.  With this much activity online, you are truly missing the boat with visibility if you don’t have a website, if you don’t have an online presence and you aren’t communicatingactively. 
Your clients are online at any time, any day, searching for information in many, many platforms.  It is your choice on whether you will engage with them in this new age of activity in social media, or if you are choosing a presence where your clients aren’t active. 
We challenge you to take the step your clients already have. Get active, get social, remain in the front of your clients mind.  If you aren’t, your competitors are.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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