Your bio is one of the first things people see when they find you. Whether it’s on social media, your company website, your LinkedIn profile, or more, what your bio says about you can make the difference between a potential client or customer and an immediate bypass or click away from your content. Consider your bio to be your digital business card. There are over 2.2 billion active social media users. Making your bio stand out is imperative.
One of the ways to make you stand out from the crowd is to make your bio fun. Smiles are universal. People will always remember the way you made them feel over anything else. Humor isn’t the only way to make a connection, but it is an effective one. It helps use bond with one another, to attract others. It makes us feel better and it has a massive amount of entertainment value.
Your bio needs three distinct sections:
Your aspirations and goals as a human being are just as important as the values your company represents. It’s the humanity aspect that intrigues your potential clients and customers.
Credentials, education, and experience are key to building like and trust.
Your unique quirks and the softer side of your personality are so very important. They are the human aspect you need for personal connection.
These three things are necessary to building the entire package. Customize your aspirations by lining them up with the audience you’re targeting. Don’t lie or fake it, but bring those things you both agree with to the front and center of your conversation.
Choose education and work experience that is only relevant to your audience. Remember that your bio is the highlight reel of who you are. Be selective in your humor here since this is key to social proof.
Humor is more than just laughing out loud. It can be observational, dark, sarcasm, satire, wordplay, witticism, and more. You can use a humble brag, a seemingly self-deprecating comment that draws attention to something you’re proud of. You can be whimsical about activities and interests. What’s funny to one person could be offensive to another, keep it tactful and professional and on brand. If you’re in doubt about whether your bio will be considered offensive, get an opinion from trusted friends and work associates.
If it fits with your branding, don’t be afraid to use emojis, gifs or other popular tools to spruce up your bios. Just don’t replace those great keywords that help people find you!
Keep in mind the following: Your tone should be the same across your platforms. Don’t give mixed signals, or you’ll leave your viewers wondering which “person” is the real you. Make sure you supply the important information as well: name, contact information, hours of operation if you have business hours, and best way to reach you.
Your bio is worth more than a generic description. Use it to build personal connections between you and your audience, and you won’t regret it.
How will you inject your personality into your bio and make it that much more awesome? Don’t wait. Get started today. The Social Media Advisor helps businesses create robust bios every day! Feel out of your league and want some support? Contact us or a discovery session.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.