Snapchat – What you don’t know can hurt you


If you are a teen or parent of a teen, chances are you have seen or used Snapchat’s photo messaging app.  Basically, users take pictures or videos, or send texts and send them to a list of people in their contacts.  The sent message shows on their “Snaps” for about 10 seconds and then disappear.  The theory is they are supposed to be hidden from the users phone and deleted from the Snapchat servers never to be seen or heard from again.


On Jan 2, 2014, CNN reported: “(CNN) — Hackers appear to have posted account info for 4.6 million users of quickie social-sharing app Snapchat, making usernames and at least partial phone numbers available for download. The data were posted to the website SnapchatDB.info. By late Wednesday morning, that site had been suspended.

The hack was seemingly intended to urge Snapchat to tighten its security measures. The anonymous hackers said they used an exploit created by recent changes to the app, which lets users share photos or short videos that disappear after a few seconds.”  
View the full article here: http://www.cnn.com/2014/01/01/tech/social-media/snapchat-hack/ 

This is alarming as it is.  Hackers having access to information is terrible, but on a massive level like this, it is quite frightening.
Additionally, further research by The Gaurdian into Snapchat has proven that: “users should be clear that Snapchat photos are not currently deleted; they are merely ‘hidden’.”
View the full article here:

Before signing up for the next great social platform, buyer be aware.  Do the research, take the time to understand how the systems are built, by what means are the companies protecting you and remember that what you share online or in a virtual world does matter and sooner or later things can come back to hurt you.  Be careful, be wise and most of all, keep your children protected from online trolling. 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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Teen use of Instagram – Privacy Faux Pas



Teens are starting to move away from Facebook and  are moving more toward sharing sites that parents might feel have limited to no control over privacy settings.  Faux Pas – keeping inappropriate images and comments on your childs profile will hurt them in the future.

There are things you can do to remove inappropriate things from Instagram.  Just knowing how to get to the places is half of the battle.

Here are a few links that may be helpful for you.
It is better to delete an image or comment than to leave it there for the world to see.
Deleting Photos:
Deleting comments you have posted:
Deleting comments others have posted:
Making your profile private will allow only the people that have been approved the ability to see the posts:
As always, with you or your youth, remember that you have the ultimate decision on where they play online.  Hopefully these tools will help you in maintaining an online reputation for your teen.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

Too much “Turkey” in your Facebook Marketing could “Stuff” your Efforts into Poor Results

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The end of the year is upon us and most of us prepare to sit with family, stuffing our bellies with yummy food, gift giving and reflecting in a spirit of thanks.  Along with this season, comes business planning for the New Year, goal writing and campaign development for marketing.  In the theme of Thanksgiving, here are some things you should consider with your social media marketing in Facebook  to improve results with branding while maintaining activity with your clients, vendors and partners. 

Let’s Talk Turkey – Using Facebook Promotions can benefit you but …

Facebook has three (3) paid advertising options.  The most important thing to know is none of these work well, without effective and attractive Profile writing.  The bio section of your Page should specifically paint a picture of your ideal niche, target market and specific services.  Facebook uses a program called Graph Search which pulls from things people talk about into suggestions of pages or posts for users  to then  “Like” or “Follow”.  Without the proper wording, even a paid promotion or advertisement isn’t going to draw in the right “Followers” leaving your efforts stuffed with an unhappy pocketbook and minimal results.

(1)    Consider getting your Bio/Mission Statement/About Us information written by a professional writer.  Social Media Marketing Experts are great resources for this as they play in this medium daily and have seen what works well for a variety of entities.

(2)    Be sure your profile is completely written, by filling in each section to its capacity with story telling, service offerings and calls to action.  Even selecting the correct type of “Page” can make or break your campaign as Facebook provides multiple options (Community, Local Business, Company, Organization, Band, Artist, etc)

(3)    Schedule out consistent posts by using tools such as HootSuite to make sure your audience sees updates from you at the time they are online.  By rotating time of day/days of the week and including photos/links/videos will increase your organic “share/like/comment” activity.  If your page hasn’t posted an update in the last month, there is work that needs to be done to get back in front of your visitors and a routine of posts multiple times each week  will help with that.

Let’s talk Stuffing – What are things I should have on my Facebook Page?

(1)    Be sure to have a clean Cover Photo void of too many words and be sure contact information is not included.  Contact information isn’t intended for your Cover Photo as there are other places for it.  The Cover Photo should draw in ideas for your target market – such as a featured product, event or provide a nice visual as to the services you offer.

(2)     Your “Profile Picture” should be recognizable to your brand, preferably your logo and shouldn’t change as frequently as your Cover Photo does.  Honestly, don’t change this picture unless your brand completely changes as it will confuse your visitors.

(3)    Buttons on Facebook such as “Sign Up for your Free eBook” are custom buttons and can integrate a multitude of different applications to enhance your visitors experience.  The buttons can be changed frequently to highlight promotions as well.

(4)    Use your Pin / Highlight options in Facebookallow you to “Pin” a post to the top of your timeline, making it the first thing visitors see when looking at updates or “Highlight” a post takes it from a smaller square shape, to a long wide real estate on your page.  This is good for a past promotions or sharing of an event, gallery of images, etc.

Use your Facebook Page to engage … after all, it is “Social” Media, not “Create a page that will do nothing for you” media. Engage, communicate, keep it fun and constantly changing.  Your viewers will appreciate the variety and over time will open up and begin to share with you in return.

Learn more about how we can help you achieve your marketing goals in social media so you aren’t stuffedwith poor results in this time of planning.

 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 


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