• Are you telling your brand story in social media?

Tag: Training

#GrowYourBusiness – Providing Value to Your Social Media Audience

If you are like most social media managers, your first goal is to create content that will get your audience to engage. Share, likes, and comments are all good as gold regardless of the platform. The only problem with using engagement as your key objective is that you have to get people to see your content first. After all, you can’t get engagement if you don’t get views. What’s the best way to ensure that your content gets seen? Make sure you are providing value to your audience.

Let’s think for a minute about what it means to add value. When it comes to social media content, providing value means giving your audience something they can’t get anywhere else. Exactly what that is will depend on your particular circumstance but let’s talk about the top 5 ways you give your users value through social media, regardless of your product or service.

  • Solve a Problem: When you solve a problem for your audience, you are making their lives better and perhaps removing an obstacle that is preventing them from achieving their own goals. There are many ways to create content that solves problems. A how-to can be a great way to do this but so can an answer to a question, a product discount, or an informative product review.
  • Tell A Story: Storytelling is a great way to help your audience learn more about you, your company, and your products. Success stories, stories that give insight into your mission, profiles of your team or your customers, can all help your audience learn more about your and add value.
  • Make Something That is Complicated Simple: Infographics and lists are particularly good ways to turn difficult topics into something that is easily understood. While technical content lends itself well to this type of content, your subject doesn’t have to be technical. A description of a process can also work well in graphic or some other easy to follow format.
  • Teach: Common questions that users have can be fertile territory for developing content that will teach a lesson about your industry, your product, or your company. How-to videos can be particularly good for this along with solving problems.
  • Ask Your Community What They Need: Of course we should know our customers well enough to anticipate what type of content will bring them the most value but sometimes it’s still best to go straight to the source. Reach out to your audience to ask them what they need. You might be surprised what you’re missing.

Developing content that gives your friends, fans, and followers value may take a little work, but it is sure to pay off. Once your community learns that the information you provide will make their lives easier, they are sure to come back for more. They are also like to pass it along to others. Providing value to your followers will pay off in spades in terms of brand loyalty, trust, and online presence.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearningIsAwesome – Getting Comfortable With Social Media



Maybe you’re not the “techy” type but whether you like it or not, social media is here to stay. Lots of people avoid social media platforms because they feel intimidating or people are uncomfortable with the amount of information that can be shared. As scary and intimidating as social media can be, nearly 81% of the U.S. population is on a social media platform. If you’re not on any social media platform, you are missing out on millions of connections and potentially important information. Your business can benefit immensely from being on a social media platform because there are so many people you can reach out to and find that you wouldn’t be able to access through any other marketing platform. Social Media is scary, but we have created a guide to getting comfortable with social media, so read on and feel the fears melt away.
Find a social media account that you like
The best way to get comfortable with something is to spend some time with it. Find a social media account that you like and take note of the things you like about it. Perhaps you like the curated content or their unique hashtag campaigns. Find what you like about certain social media accounts and create a goal for how you’d like your future accounts to look like.
Find other people who are equally as uncomfortable as you
Talk to your friends about social media and you might discover that they felt intimidated by it at first. Your friends could give you some insight as to how they were able to become more comfortable with social media and what they enjoy about it now. Know that you are not alone in feeling uncomfortable with social media and others have felt that way too and we able to move past that.
Find a class, webinar, or online program about social media
Online courses will help guide you through every step of starting and managing a social media account to make it seem less scary. We offer an online program called Social Power Program where we teach other people who are uncomfortable with social media, the skills to succeed. Through the Social Power Program you will be able to learn the fundamentals of social media, how to build better brand engagement, how to enhance your visitors experience, and how to grow your business using social media strategies.
Social media can be really intimidating when you are starting from scratch, but know that you are not alone and once you’re comfortable, you might even enjoy it! Just another way to #BeAwesome with your business!

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.



#LearningIsAwesome – The Value of Learning Something New

In the spirit of the Back To School time of year, we realized that you are never too old to learn something new. Our kids shouldn’t be the only ones continuing their education this Fall. So pick up some extra school supplies because we are going to list the 5 reasons you should open yourself up to learning new things!
You Will Live Longer
In a study done by Reader’s Digest, professionals found that people who read more for 30 minutes a day for years would on average live two years longer than those who didn’t read at all. Instead of watching tv at night, try to pick up a book, you might just live longer!
You Will Get Better Job Offers
By continuing to learn everyday, you are guaranteed to increase your knowledge, literacy, and understanding of new innovations. These skills will show in job interviews and you are more likely to get the job you want than someone who’s brain power has been stagnant since grade school. If you are a small business owners, those offers could look like speaking engagements or opportunities to spread your message to a wider audience.
You Will Win Family Arguments
There is little that is more satisfying than the silence that follow’s a relative’s inability to retort an intellectual conversation at the dinner table. With Thanksgiving on the horizon, it might be time for you to work out your brain for any potential family arguments.
You Will Find New Talents
When you spend the time to learn a new task, you may find that you have a knack for it. Don’t avoid learning a new skill just because you don’t think you have the time for it or you think you’re too old to learn. Instead rent out a book from the library or take a class on a skill you’ve never tried.
You Will Make New Friends
You might not be convinced but there are other people out there in the same position as you! You may meet someone new in a class or connect with someone online who is also trying to learn something new. Or you could learn a new language and find yourself meeting people from all over the globe! The possibilities are endless!

Being an adult is no longer an excuse; there is so much value to learning something new even when you are no longer in school. So pick up a book, sign up for a class, or join an online forum and start learning! Can’t wait to see your AWESOME!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor