Tag: newsletters

Colorado Fires Should Have you Thinking About Communication Plans in Social Media


As most of you are aware, there are fires starting again in our own backyards. One of the things that happens in a time of tragedy is people tend to frantically pack things up, go somewhere safe and wait. During that time, they are disconnected from work and can be missing valuable business.

The last thing someone would think about may be taking the time to update the website with a message stating they are closed for business during the fire and to please be patient during this time.

Some of the things you can do real time that may save you from losing clients are:

(1) Contacting the person who schedules your Newsletter to send out an email blast to your contact list letting them know the issue.

(2) Making an update on your social profiles to let your clients, partners and vendors know what is going on.

Both processes are quick and a good resource for letting people know things on the fly.

We can not only get the tools setup for you to post this message to all of your social media profiles, but train you on how to best use them and incorporate them on your smart phones & tablets for posts while on the go.

Please listen for business Owners and Marketing Managers who are concerned with action plans in the time of an emergency.

Helping you maintain communication with your customers in the time of a emergency.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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Using Newsletters in Email Marketing

September 15, 2011

Posted in Articles, Business Development/Planning, Sales & Marketing, E-mail Marketing Print By Hollie Clere

If you have a website, maybe a social media presence and the need to reach a large base of vendors, partners and customers, email marketing — and specifically email newsletters — are a great way to nurture those relationships. Sharing company blogs, links to company social media sites, company announcements and surveys are ideal for email distribution plus the cost for newsletter subscription services are low and the reach can be substantial.

So, where do you start?

Content. It all starts with content, including blogs, promotional pricing, links to specific sites and topics that could be of interest to the reader and are relevant to your company’s products/services. Remember to include only original information; do not plagiarize other sources. However, you may be able to secure permission from an author or publisher to use their work.

When developing your own content, think about every word as a driver for a specific goal. For example, if you are promoting a 10-day discount on widgets, you will want to specifically mention the widget, describe the details behind the discount, provide information on why the widget is a “hot” commodity, why the viewer should choose your widget and provide a link for the viewer to get more information about the widget.

It is also a good idea to embed images relative to your topic. Like articles, you need to have permission to use these images, so you should consider using your own photos/charts or subscribe to a stock photo service where you can purchase the rights to use the photos.

Length. The goal of the newsletter is to encourage the viewer to click through to a desired Web page with further information. Here is an example:

10% discount on our Super Fast Pink Widgets through October 21, 2011. Click here to receive your discount code.


It is a good idea to maintain your widget by cleaning the parts monthly. (Insert the URL LINK to the page that talks in more detail about this topic.)