Tag: Social Media

Social Media Relationship Lifecycle – Like, Know and Trust

When we speak at training seminars, we talk about the “Like, Know, Trust” relationships that are built in social media.  Painting the picture for you, here is an example of a “courting” (yes, dated my self) relationship in reference to the lifecylce of a social media relationship.


Imagine if you will, a man (or woman) standing across the room, looking at someone they find interesting. They make the move to let that person know that they are “interested” in them by letting them know that they “like” them (ie in social media world, “Liking, Circling or Fanning their pages”)

They will watch this person (or Page) for a while, determining if they have similar interests, topics of conversations, or anything in common.  

Said “courter” may eventually “like” or “+” a few posts from time to time, letting that Page (or Profile) of the interest and agreement in their share.  Eventually, they will begin to engage with each other by sharing in discussions, dialog of variety and start to become more familiar with each other (in more of a “public” setting – ie notifications on their wall).  By engaging in likes, comments and polls, the entities are learning how to communicate better with each other, how responsive the one is to the other, and their “network” may start seeing these interactions.

Eventually, the “courter” shares a post made by the Page or Profile which introduced their entire “friends and family” network to their relationship.  The conversation went from Like to Know to Trust.  Their “engagement” became “Facebook Official” by the simple click of a share button.

Gathering this type of engagement is curated in simple ways:

  1. Ask your tribe (your trusted network of connections that have committed to share, engage and like your posts – as you have committed to them in return)
  2. Engage often by enabling tools in the platform to receive notifications when people like, comment or share
  3. Share information for your audience to get to know you, want to engage with you and share with their “friends and family”

Do you struggle with engagement or are wanting to develop content and engagement strategies? Let us know how we can be accountability partners for you in social media!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

The Power of Using Tools to Manage Social Media

http://www.thesocialmediaadvisor.com


There are so many activities that surround management of relationships and brands in Social Media, it would be virtually impossible to effectively maintain consistency without the use of Tools to help you to schedule and provide you with a Dashboard to Moderate.
One of my favorite tools is HootSuite.  It is affordable, flexible and allows you to post to most of the popular social media platforms.  It even has the ability to integrate over 70 apps to make your life even easier.
I have a testimonial that was shared with me about HootSuitefrom a brand manager we trained recently.  She words for a small Dental Office here in Colorado and struggled to remember each day to post something to Facebook, LinkedIn and Google+.  She actually had a time span of 2 months where she neglected to post anything because it was just too inconvenient to dedicate her self to a specific window of time each day.
She was also getting stuck in a negative loop of dry ideas and lost the ability to come up with any original content.  Frustrated, we sat down for training and she realized there were tools she could use to overcome these obstacles.
Here are my Top 3 Tools right now:

-> HootSuite
For the ease of the dashboard and consistent schedule abilities

-> Buffer
For the Suggested Content Ideas and the integration of Pinterest scheduling options!

-> Commun.it
For helping me communicate more effectively with my twitter audience

People ask me all of the time why I feel scheduling is so important.  My theory is simple.  When I am actively doing my work, I’m not thinking about what to post at 9am.  If I take the time to effectively put together a good editorial calendar and get updates out, I can respond better “real time” to engagement and not always have to feel “on” to generate new content.  Some days I run dry, other days I am free flowing with thought, ideas and creativity.  I have found that if I maximize my creative time as much as possible, the brand won’t be lacking when my juice is spent.
Additionally, I believe that there should be “real time” posts woven through the scheduled posts as well.  Examples could be: a moment just happened, attending an event, news or trends are current and relate to something in our day; these are things that should be shared “real time”, as often as possible.
Every single SMM (Social Media Manager) will tell you how “they” like to do it.  Neither is right, neither is wrong, both types of processes set you up for success if that is a method that works for you.  That is the most important thing to take away.  Find a tool that works for you, use it, own it, learn from it and make it fun.
If we aren’t having fun, we are doing it wrong!  #BeAwesome

If you would like to learn how to use HootSuite, our next Webinar can be found at: http://thesocialpro.eventbrite.com

 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

3 Steps to Make Your Blogs Standout

https://thesocialmediaadvisor.com/

With over 2 million Blogs posted each day on the Internet, your visibility can be widely reached if you format your Blogs properly.  Have you struggled with posting Blogs and never getting traction from them? Here are a few tried and true tips that will help your Blogs get better visibility on the web.


  1. Develop a Sexy Title

The title of your Blog is what will entice your viewer to want to open your Blog.  It should provide specific meat as to what you will be discussing, while clearly letting your viewer know what they will learn from it.

Define your topic
You know what you want to tell your audience, so write out your format, your key points and put your heart and experience into your words.  Try to avoid straying from your topic, because goodness … that could be your NEXT Blog! Your title should specifically site what you plan to discuss in your Blog.
Include Something Edgie
What words would be compelling enough to cause your Blog to standout from another?  Consider using words such as “Brilliant”, “Standout” or “Beyond Measure” or something that uses a fun play on words such as “Fill Your Business Belly” (an example used for a Thanksgiving themed post), “Banking on Bucks”, “Mustering Management” or “Linking Logically”.  Having fun with wording can theme your Blog Post or strike an interest from your viewer.

Be Specific and Brief
There is no need to write a Paragraph for your title, be brief and specific and you will gain more traction.  Additionally, search engines and social media platforms will limit the characters for your title and you really don’t want to exceed that length.  I know that as a user, I am less inclined to click on a link in social media if the title is too long or doesn’t provide a compelling reason to click on it.

  1. Provide Value

Give tangible tips, stories or facts your viewer can walk away with
Tips, facts, adding images and relatable stories provide more value than just a rant about a topic that a larger audience may not be interested.  An example of this is a Blog written about a product or service you are selling, if you are just speaking technically about why someone should buy, without providing meat as to a problem that is solved or a use for the item, then the purpose of the Blog will get lost in translation.

Provide detail but don’t write a book
Try to limit your characters (or words) to about a page in Word.  If you exceed that greatly, you will want to consider carving the blog into multiple Blogs.

Give your viewer the opportunity to dive deeper should they want to
Share the problem you want to solve, provide ways to do so and your viewer will feel they have been empowered with tools to navigate that problem and may likely visit again.

  1. Brand Your Blog Appropriately

Your Blog is endorsed by your brand right?
If you aren’t including images from your brand, backlinks (an incoming hyperlink from one web page to another website – as found in Google definitions) within the post, your user will have less opportunity to learn more and less opportunity to direct traffic back to a page on your website or someone else’s site.

Have you provided a signature for your viewer to connect with you deeper?
People like knowing who wrote the post even within a Corporate Brand.  I recommend including an image of the person writing it, their slogan or tagline and ways to contact that person, which could include links to their social media profiles.

Include a Call to Action
What would you like your audience to do now that they took the time to read your Blog?  Give them some sort of an action to take should they want to learn more.  “Visit xyz for more information”, “Connect with us at …”, even suggest another Blog for them to visit.

In all things, be authentic, provide knowledge and remember, if you aren’t having fun, you’re doing it wrong.  #BeAwesome!

Want to learn specific techniques that dive deeper in the techniques of Blog Development?  Want to learn how Social Media can expand your brand to a new level?  Join us at one of our Webinars about Social Media strategies, tools and techniques at: http://www.thesocialpro.eventbrite.com

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Excitement about Stop The Madness Seminar!

http://www.eventbrite.com/e/stop-the-madness-marketing-seminar-tickets-15295285611


I talk to individuals on a daily basis who struggle with marketing.  They are figuring out how to be consistent, how to post in social media, maintain contact with their customers an develop a solid routine with attainable goals to accomplish each of these things while running their business:

  • Are you a business owner wearing many hats or manage teams of people not delivering the bottom line?
  • Do you have a team that hasn’t figured out how to accomplish client and prospect management?
  • Do you have an inconsistent brand?
  • Do you struggle with getting updates posted on a daily or weekly basis in Social Media?
  • Do you have a solid retention program established to reach you clients and proposals EVERY month?
  • Are you needing an online brand refresh to keep up with the trends of today?
  • Are your Sales Teams falling short of numbers and close rations?
  • Are you finding you aren’t able to meet your annual, quarterly or monthly goals?

If you answered yes to any of these questions, this is the workshop for you!


Stop the Madness of the Clutter of tasks, management, goals not getting met and the ever changing activities with online marketing by gaining solid strategies in this seminar.

So you’ve created your goals for the year and are ready to tackle them full force…but where do you start? There are so many marketing options, strategies and programs pulling you in every direction. Well we are here to “Stop the Madness” and provide detailed instruction and direction for reaching your business goals in 2015.
What You Can Expect:
Receive expert training in the following areas:
Brand building Strategy
  • Discover how to develop brand consistency
  • Utilize the Power of the bio
  • Establish a niche and keywords
Presented by: Hollie Clere; Owner of The Social Media Advisor
Systematize your social media
  • Define systemization and how it supports business success
  • Leave with Time Management Strategies and Tools
  • Find out why consistency is KEY
Presented by: Melody Jones; Owner of Social Media Management Services
Utilize Your Existing Customer Goldmine
  • Learn tactics you can implement immediately to increase customer loyalty
  • Develop messaging to specifically target existing customers to buy more
  • Utilize processes to increase referrals
Presented by:  Katie Myers; CEO of Pure Communication LLC
Business Coach and Workshop Facilitator
  • Get the most out of the workshop with expert coaching tips
  • Leave on-point with actionable items
  • Have your business goals and marketing strategies aligned
  • Use your learning to reach practical daily, monthly and yearly milestones
Cost:$47 Pre-Registration, $67 at the door (if space is available)
      Breakfast and refreshments and materials will be provided

We look forward to helping you STOP THE MADNESS 

Register at: http://www.eventbrite.com/e/stop-the-madness-marketing-seminar-tickets-15295285611
 

 ~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

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