• Are you telling your brand story in social media?

Tag: storytelling in social media

When was the last you gave yourself a pat on the back? Like most people, it was probably some time ago. For many of us, celebrating success feels like bragging, and it makes us feel uncomfortable. The truth is, there is nothing wrong with tooting your own horn once in a while. In fact, experts tell us that celebrating when things go well does a lot more than just give us a warm fuzzy feeling. It helps us build confidence, reinforces a positive attitude, and helps keep us motivated.

Aside from what celebrating our success does for us, it can do a lot for those around us. If you’re honest about it, you would probably admit that without others you never would have had the success anyway. So why not share the success with your tribe—those who got you there.

There are lots of ways you can celebrate with your audience, and social media is one of the most accessible and useful ways to do that. Here are five ideas for how you can make sure that the people who help you know how they’ve contributed to your success.

A Simple Thank You

The most straightforward way to share your success is to thank the people who got you there. That thank you can be in the form of a shout-out, a gift, promotional pricing or some other thoughtful gift.

Customer Success Stories

You can tell the story of a successful customer and how they got there. After all, their success is your success.

An Employee Profile

Your employees do a lot to help you succeed. Why not let your audience get to know them a little better by talking about how they made you successful?

Share Your Secrets

Is there something special you do that contributes to your success? If so, why not share it with others who might benefit? It may be a tool or a technique that you have mastered or a philosophy that works particularly well in your industry.

Pay It Forward

When you re-post information by a customer or another essential member of your tribe, you are helping to contribute to their success; whether you comment on something they write, retweet something they pass along, or respond to a comment, you are helping them become more influential.

No one achieves success on their own. Letting those who helped you know that you appreciate their contribution to your success will make both you and your tribe feel good, provide motivation, and bring a more sustained positive attitude. So start celebrating!

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

If you are like most social media managers, your first goal is to create content that will get your audience to engage. Share, likes, and comments are all good as gold regardless of the platform. The only problem with using engagement as your key objective is that you have to get people to see your content first. After all, you can’t get engagement if you don’t get views. What’s the best way to ensure that your content gets seen? Make sure you are providing value to your audience.

Let’s think for a minute about what it means to add value. When it comes to social media content, providing value means giving your audience something they can’t get anywhere else. Exactly what that is will depend on your particular circumstance but let’s talk about the top 5 ways you give your users value through social media, regardless of your product or service.

  • Solve a Problem: When you solve a problem for your audience, you are making their lives better and perhaps removing an obstacle that is preventing them from achieving their own goals. There are many ways to create content that solves problems. A how-to can be a great way to do this but so can an answer to a question, a product discount, or an informative product review.
  • Tell A Story: Storytelling is a great way to help your audience learn more about you, your company, and your products. Success stories, stories that give insight into your mission, profiles of your team or your customers, can all help your audience learn more about your and add value.
  • Make Something That is Complicated Simple: Infographics and lists are particularly good ways to turn difficult topics into something that is easily understood. While technical content lends itself well to this type of content, your subject doesn’t have to be technical. A description of a process can also work well in graphic or some other easy to follow format.
  • Teach: Common questions that users have can be fertile territory for developing content that will teach a lesson about your industry, your product, or your company. How-to videos can be particularly good for this along with solving problems.
  • Ask Your Community What They Need: Of course we should know our customers well enough to anticipate what type of content will bring them the most value but sometimes it’s still best to go straight to the source. Reach out to your audience to ask them what they need. You might be surprised what you’re missing.

Developing content that gives your friends, fans, and followers value may take a little work, but it is sure to pay off. Once your community learns that the information you provide will make their lives easier, they are sure to come back for more. They are also like to pass it along to others. Providing value to your followers will pay off in spades in terms of brand loyalty, trust, and online presence.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

As a social media marketer, you know how important it is to have content that is high quality, frequent, and consistent. Sounds easy enough, doesn’t it? The truth is, it’s not easy at all. In fact, it’s pretty hard to keep producing quality content that is engaging, well written, and offers something useful to the reader. What’s the solution? In a word: storytelling.

In marketing terms, storytelling means that your copy makes a connection with the customer BEFORE it introduces the product. You can probably think of many TV commercials that use storytelling that way. Think of the ones that catch your attention because they hit your emotions. You may not even see what they are selling until the very last frame.

Focusing on the story rather than the product may sound counterintuitive, but the goal is to create a connection with the customer, not necessarily to drive them to run out and pick up the product. A good story will create trust and stay with a potential customer when it comes time for them to choose a product in your niche.

Once you begin to think in terms of telling a story rather than showcasing what you’re selling, you’ll find fertile ground for building new content. From stories that relate to why you started the business to educational experiences, your stories can provide your customers with new insights into your business and your products.

Before you start to build your stories, you need to make sure that you really know your customers and what type of information they will make a connection. For some, educational stories will work best while for others, stories that tie to the news of the day will make the most sense. Whatever type of story you believe will work best for your audience, your stories should follow some simple rules:

Be Truthful: If your message is contrived, it will show. Use your own experiences to craft your stories.

Write Well: It may seem obvious, but your stories should not only be expertly worded, but they should also hold together by having a beginning, a middle and an end.

Be Consistent With Your Brand: Like all your marketing materials, your stories should communicate the image you have designed for your brand. If it is not consistent, your customers won’t believe it.

Make it Personal(ity): To help your customers connect to the story, make it personal and fill it with a personality that is compatible with your brand image.

To help trigger your creative juices, take a look at some of the best storytelling campaigns: Apple, GoPro, Allstate, McDonald’s, and State Farm are all master storytellers. Once you are inspired, get to work on your story and be sure to make storytelling a crucial part of your social media campaign. Remember, it’s not always about the short-term sale: you are building for the long run.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

When you are running a small business it can be difficult to maintain all the different facets of running a successful company. Owners need to manage the work, the clients, the numbers, the team, and the marketing. It can be both daunting and overwhelming. Many entrepreneurs and business owners simply overlook marketing due to a lack of time, energy or experience. However, business growth is dependent on your marketing strategy. 
Business Plan
First, you need to have a plan. The more detailed your plan the easier it will be to set measurable and achievable goals. Your plan should incorporate what you intend to do during the year – the amount of work, the level of profit, staffing, expenses, purpose and messaging. Leave no rock uncovered when you sit down and develop your plan. This will include your marketing strategy for the year. 
Branding & Storytelling
What a lot of business owners don’t understand about their brand is that it exists whether you develop it or not. How the public views you, and your company, makes up the elements of your branding. Owners that ignore this fact will find that the public has 100% control over how their work is perceived. Smart companies understand the power of creating a business message – a method of storytelling for work – that projects the image that business owners want their staff, clients, competition and the general public to associate with their work. Understanding your own brand and company story is the first step in developing a marketing strategy.
Target Audience
We no longer live in an age where we market our services to everyone. Traditional advertising is slowly becoming a marketing tool of the past. Why? Because it is ineffective to sell to a wide group of people without narrowing down the demographics. Want an effective marketing strategy? You need to hone down exactly the type of people that make your ideal client. The time and effort involved in sales and marketing should be utilized only in areas where your target audience works, plays and relaxes. If you don’t have a picture of your ideal client, then you need one right away.
Types of Marketing
Now that you know your message and where your clients hang out, you need to determine the types of marketing that will be most effective for what you do. This will be different for every business. The variety of marketing options feels endless. This list alone will have your head swimming. 
In 2016, online marketing is the place to be. This means social media marketing and content marketing are huge right now. Building a mailing list (or funnel) is another area that many marketing experts say is essential for your business. Developing content and booking stages is a type of marketing as well, called influencer marketing, and can be quite effective for establishing expertise and presence. Relationship marketing is a great way to build a village of partners that are invested in you and what you do. 
This article showcases a study that proves the younger generation does utilize social media when it’s time to make purchasing decisions. Another reason that demonstrates how knowing your audience is vital. 
Marketing Plan
Having an editorial schedule with goals and focus for your content, messaging and social media is practically essential.  If you are not certain which direction to take, do some initial experimentation. For instance, you can concentrate on one type of content or platform each month, while maintaining your other marketing channels.  If you switch it up and continue focusing on different platforms over a 3-6 month period, you can see which platforms are doing the best for you and get a better understanding of each option. 

If you know one choice will work well for your business, focus your energies on developing that area first and then slowly begin incorporating other channels. Often it’s better to do one thing well than to do a variety of marketing tactics on a sub-par level.
Networking
Networking is another way to grow your circle of connections.  You can do this both on- and offline.  Recommendations back and forth are extremely beneficial.  You can also reach out to your network if you have questions about how to get the most out of your marketing, social media platforms, content and emails.  You might have a connection who is masterful in a certain aspect of marketing you are you’re interested in.  You and your connection might work in the same industry, but have different niches.  If you both have blogs, you can refer to each other in your content. This is a great way to develop both referral and power partners for your business, not just new clients!
The best advice is to have fun!  Think of your marketing strategy as an adventure.  You will learn so much about how you want your business to look, feel and present itself to the world. 

Having trouble creating your company’s story? Don’t have a clue how to put together an editorial calendar? Just don’t have time to deal with all the little tasks involved with staying on top of your marketing strategy? Give the team at The Social Media Advisor a call – we specialize in small business marketing strategy development!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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