Blogging has come a long way in the world over the past ten years. What started out as a “web log” was really just an online diary for people to share their thoughts, feelings, and experiences with the outside world at large. But then, something amazing happened.
People realized that blogs could be used for serious topics, sharing inspirational messages and more – helping businesses
spread topics that are related to their work while helping to establish their brand in their corner of the highly competitive business world.
But there is no real point in keeping a blog if no one reads it.
That’s why it is so important to learn how to share your blog properly so that it gets the optimum number of views and brings in your potential customers.
Many don’t realize that if you post the same blog word-for-word on multiple sites, then Google will flag you and your blog.
That means that if someone types your subject into a search engine, then you will be way down the list and probably not be found as a result.
So how do you bypass this?
One easy way is to use social media
accounts as a means of linking back to your original blog post.
A really great way to do this is with Pinterest
Most people think of Pinterest as just a means of sharing craft projects, but it also allows for a variety of different interests to be shared.
LinkedIn is popular as a means of connecting with people in the business community, but LinkedIn Pulse
is a publishing section that allows you to copy your blog in without being penalized by Google.
This is an invaluable tool to reach your desired audience with your blogs.
LinkedIn Groups and Facebook Groups are another way to share your blogs, but be careful that you follow their rules and regulations so you don’t get accused of spamming.
Another tool that really helps you with finding and sharing material is Triberr
This tool allows you to set up your blog content so that you can find similar blog articles, share these with your followers, and also cross-post your own blogs with those that you find.
The concept behind the website is that you set up as part of a “tribe” so that you can network and expand your brand base.
Have you heard of Quora? This site allows people to ask questions and have experts in the field answer the question. You can set yourself up as one of these experts and reference back to your blog as part of your response.
There are many ways to network your blog to others so that you can get around Google’s penalties for multiple posts.
All that it takes is some savvy planning on your part and you can use your blog
to help expand your brand recognition.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.